'Bates Motel' Premiere Garners 3.0 Million Viewers on A&E

Categories: Network TV Press Releases

Written By

March 19th, 2013

Bates Motel

via press release:






New York, NY – March 19, 2013 – The premiere of A&E Network’s new original scripted drama series, “Bates Motel,” was watched by 4.6 million total viewers, 2.5 million adults 25-54 and 2.4 million adults 18-49 on premiere night. The 10PM premiere episode was watched by 3.0 million total viewers as well as 1.6 million adults 18-49 and 25-54, becoming the networks most-watched original drama series debut among the key 18-49 and 25-54 demos.


“Bates Motel’ represents the very best of quality storytelling with an incredible cast led by Vera Farmiga and Freddie Highmore,” said Bob DeBitetto, President and GM of A&E Network and BIO Channel. “We are extremely pleased with the initial viewer response to this edgy and provocative series and are confident that it will continue to draw in new audiences.”


New episodes of “Bates Motel” premiere every Monday at 10PM ET/PT. An encore presentation of the premiere episode will air Wednesday, March 20 at 11PM ET/PT after all-new episodes of “Duck Dynasty.”


“Bates Motel” is a contemporary prequel to the genre-defining film “Psycho,” and promises to give viewers an intimate portrayal of how Norman Bates’ psyche unravels through his teenage years. Fans will have access to the dark, twisted backstory of Norman Bates and how deeply intricate his relationship with his mother, Norma, truly is. The series stars Academy Award nominee Vera Farmiga (“Up in the Air,” “The Departed”), Freddie Highmore (“Charlie and the Chocolate Factory,” “Finding Neverland”), Max Thieriot (“Disconnect”), Olivia Cooke (“Blackout”) and Nicola Peltz (“The Last Airbender”). Season one also co-stars Nestor Carbonell (“Lost,” “The Dark Knight Rises”) and Mike Vogel (“Pan Am”).


“Bates Motel” is produced by Universal Television for A&E Network. Carlton Cuse and Kerry Ehrin serve as executive producers for Carlton Cuse Productions.


About A&E Network
A&E is “Real Life. Drama.” Now reaching more than 99 million homes, A&E is television that you can’t turn away from; where unscripted shows are dramatic and scripted dramas are authentic. A&E offers a diverse mix of high quality entertainment ranging from the network’s original scripted series, including “The Glades,” “Longmire” and “Bates Motel,” to signature non-fiction franchises, including the Emmy-winning “Intervention,” “Duck Dynasty,” “Beyond Scared Straight” and “Storage Wars,” and the most successful justice shows on cable, including “The First 48.” The A&E website is located at www.aetv.com. For more press information and photography please visit us on the web at press.aenetworks.com.


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*Premiere night numbers based on two telecast (premiere and immediate encore).


  • Matt

    I loved it. Can’t wait to see more!

  • Andies

    Wow.. A&E finally have a real hit.. I figured about a 2.1…. 3.0 is insane. The show was good so I’m very happy.. Now that the Walking Dead is finsihing up.. This will take it’s place for me… yeah

  • Matt C.

    I really enjoyed the pilot episode, and I’ll definitely be tuning in for more.

  • Colin

    Lomgmire hat over 4 million, so huge disappointment with regard to the total numbers.

    1.5 million in the demo does translate into what? At least more than the 0.8 for Longmire obviously.

  • Colin

    “Longmire had”

  • Dan S

    That show hit it out of the ballpark. It was intense & a bit disturbing but overall very entertaining. Looking forward to seeing this show settle into a long run on A&E.

  • Oliver

    ~1.3 in 18-49.

  • Colin

    I see Longmire had 1.4 million and a 0.8. So it will be possibly around 0.9 or something for Bates Motel. I think thats mediocre at best because this kind of show usually decline in the next 2,3 weeks quite a bit.

  • DW

    oh this show wont decline. its too good of a show , it will get good word of mouth. expect renewal in 2-3 weeks.

  • Matt

    I guess the Max of Bates Motel is going to be Colin.

  • DW

    of course i’m talking like a stupid fan of the show so take my previous comment with a grain a salt. :)

  • BigBrotherFan

    This will go down.


    The dude playing Norman Bates was f&%cking AWFUL!

    It will get a season two and not any more.

  • Sarah

    Not that great, and with the inevitable decline in the upcoming weeks… We shall see.

  • outlawz

    ^ cosign vera carry this hope the dude improvesc

  • r0ckmypants

    @Andies – Duck Dynasty is on A&E.

  • John A

    What other shows do they have? Whats a renewable rating for the network?

  • Katie

    I don’t know why people are saying the kid that played Norman wasn’t good. How so? He’s supposed to be kind of quiet and innocent looking but also a little creepy which he pulls off all of them.

  • Jack

    Ich can’t imagine that 1.6 million adults in 18-49 is a 0,9 rating.
    There are shows that only get 1,6 million viewers and they have a higher target group rating. Surely it must be over 1.0 at least.

  • Petar Ivanov

    Really bad. Its was so heavy promoted from a month if not even more. Was on ALL and i mean all tv and entertaiment sites. The americanas with less promotion premiere with same demo. Second episode the americanas was 0.8.

  • NEK38583

    I loved the show. I will be back next week. I can not wait. It is one the best shows on tv right now.

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