'Bates Motel' Premiere Garners 3.0 Million Viewers on A&E

Categories: Network TV Press Releases

Written By

March 19th, 2013

Bates Motel

via press release:

A&E’S “BATES MOTEL” OPENS FOR BUSINESS WITH 4.6 MILLION VIEWERS ON PREMIERE NIGHT

NEW DRAMA SERIES STARRING VERA FARMIGA AND FREDDIE HIGHMORE BECOMES THE MOST-WATCHED DRAMA SERIES PREMIERE

AMONG ADULTS 18-49 AND 25-54 IN NETWORK HISTORY

 

 

New York, NY – March 19, 2013 – The premiere of A&E Network’s new original scripted drama series, “Bates Motel,” was watched by 4.6 million total viewers, 2.5 million adults 25-54 and 2.4 million adults 18-49 on premiere night. The 10PM premiere episode was watched by 3.0 million total viewers as well as 1.6 million adults 18-49 and 25-54, becoming the networks most-watched original drama series debut among the key 18-49 and 25-54 demos.

 

“Bates Motel’ represents the very best of quality storytelling with an incredible cast led by Vera Farmiga and Freddie Highmore,” said Bob DeBitetto, President and GM of A&E Network and BIO Channel. “We are extremely pleased with the initial viewer response to this edgy and provocative series and are confident that it will continue to draw in new audiences.”

 

New episodes of “Bates Motel” premiere every Monday at 10PM ET/PT. An encore presentation of the premiere episode will air Wednesday, March 20 at 11PM ET/PT after all-new episodes of “Duck Dynasty.”

 

“Bates Motel” is a contemporary prequel to the genre-defining film “Psycho,” and promises to give viewers an intimate portrayal of how Norman Bates’ psyche unravels through his teenage years. Fans will have access to the dark, twisted backstory of Norman Bates and how deeply intricate his relationship with his mother, Norma, truly is. The series stars Academy Award nominee Vera Farmiga (“Up in the Air,” “The Departed”), Freddie Highmore (“Charlie and the Chocolate Factory,” “Finding Neverland”), Max Thieriot (“Disconnect”), Olivia Cooke (“Blackout”) and Nicola Peltz (“The Last Airbender”). Season one also co-stars Nestor Carbonell (“Lost,” “The Dark Knight Rises”) and Mike Vogel (“Pan Am”).

 

“Bates Motel” is produced by Universal Television for A&E Network. Carlton Cuse and Kerry Ehrin serve as executive producers for Carlton Cuse Productions.

 

About A&E Network
A&E is “Real Life. Drama.” Now reaching more than 99 million homes, A&E is television that you can’t turn away from; where unscripted shows are dramatic and scripted dramas are authentic. A&E offers a diverse mix of high quality entertainment ranging from the network’s original scripted series, including “The Glades,” “Longmire” and “Bates Motel,” to signature non-fiction franchises, including the Emmy-winning “Intervention,” “Duck Dynasty,” “Beyond Scared Straight” and “Storage Wars,” and the most successful justice shows on cable, including “The First 48.” The A&E website is located at www.aetv.com. For more press information and photography please visit us on the web at press.aenetworks.com.

 

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*Premiere night numbers based on two telecast (premiere and immediate encore).

 

 
  • Mark3

    Amazing show!!!!!!!!!! Cant wait for more. Huge hit for a@e. Almost 5 million! Amazing show for amazing actors. God i loooove psycho:)

  • Evan

    Wow A&E really skews old and this show was supposed to skew young for them! Still the show did pretty well and seems like it got good reception. As long as the show can maintain a .8 or higher I’m sure it’ll be renewed. Seems like the show prob got around a 1.2-1.3 in the demo which is pretty good. I was expecting a little more for the show because of all the hype but 3 million viewers is a lot!

  • TV Addict

    This was really hyped up, but i thought it would suck.
    It actually was amazing. Go figure.

  • rob60990

    So it flopped. All that hype for these ratings.

  • Aakygt

    Oh yeah!! I’m so glad. I found my American horror story replacement until AHS returns. Loved the pilot I even watched all the encores last night lol.

  • cimmer

    I liked it and that isn’t bad for A&E. It’s definitely a quirky kind of show and something a bit different for A&E and leading into it with new Storage Wars was a little strange but, hey, you got to do what you got to do. lol

    Let’s see if it can hold onto most of that audience and even grow it. This is one of those shows that does well on word of mouth.

  • Shepherd

    Looks like the show skewed very young, which is very good for A&E, and I’m sure more than they would have hoped for.

  • r0ckmypants

    @John A – Longmire and The Glades were both recently renewed, and Breakout Kings was canceled (if you want to look up their numbers for reference).

  • Mark

    American Horror Story premiered to a 1.3 and was steady and even grew. I think this show has the potential to do the same.

  • Melanie

    So what does “1.6 million adults 18-49 and 25-54″ actually equal translated to a demo rating? A .5?
    So only 3 million people TOTAL watched? Huh — that’s really not that great. Wonder what the Storage Wars numbers were as a lead-in?

  • Stephen Judson

    On a hectic Monday, that is very good for a new show.

  • TVMAN

    Lol at AMC not using Walking Dead as a lead in for anything but a talk show… At least premiere a series after a episode then move it to a new night…

  • TVMAN

    Ignore post above ^^^ … Was Thinking AMC not A&E

  • Chris

    For those wondering, 1.6 million 18-49 is approximately a 1.3 in that demo.

  • James

    @Mark AHS s1 premiered to a 1.6.

  • Chris2.0

    People saying this is a flop? Please get over yourself…

    This is the best show that has premiered this year..and the highest rated show on this network.

    “A&E’S “BATES MOTEL” OPENS FOR BUSINESS WITH 4.6 MILLION VIEWERS ON PREMIERE NIGHT” — THAT’S HUGE for a cable network.

  • Lesley

    Great ratings for this show.Highest rated drama opening for A & E ever. They must be pleased.

  • Jared

    Freddie Highmore played Norman to perfection. If I’m being honest I didn’t LOVE the pilot but I’m expecting the show to pick up in the next couple episodes so ill be sticking around.

  • Andies

    @r0ckmypants – also the First 48 is on A&E too.. And I love that show. A&E is slolwy growing into a scripted network much like AMC and i’m liking it. I knew this show was not going to do walking dead numbers but I expect it to match maybe Amc’s mad men.. I expect this show to rise not fall.. Count my word on it ;)

  • Melanie

    @Chris Thanks — 1.3 is pretty good for cable (or NBC) especially at 10PM.

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