'Bates Motel' Premiere Garners 3.0 Million Viewers on A&E

Categories: Network TV Press Releases

Written By

March 19th, 2013

Bates Motel

via press release:






New York, NY – March 19, 2013 – The premiere of A&E Network’s new original scripted drama series, “Bates Motel,” was watched by 4.6 million total viewers, 2.5 million adults 25-54 and 2.4 million adults 18-49 on premiere night. The 10PM premiere episode was watched by 3.0 million total viewers as well as 1.6 million adults 18-49 and 25-54, becoming the networks most-watched original drama series debut among the key 18-49 and 25-54 demos.


“Bates Motel’ represents the very best of quality storytelling with an incredible cast led by Vera Farmiga and Freddie Highmore,” said Bob DeBitetto, President and GM of A&E Network and BIO Channel. “We are extremely pleased with the initial viewer response to this edgy and provocative series and are confident that it will continue to draw in new audiences.”


New episodes of “Bates Motel” premiere every Monday at 10PM ET/PT. An encore presentation of the premiere episode will air Wednesday, March 20 at 11PM ET/PT after all-new episodes of “Duck Dynasty.”


“Bates Motel” is a contemporary prequel to the genre-defining film “Psycho,” and promises to give viewers an intimate portrayal of how Norman Bates’ psyche unravels through his teenage years. Fans will have access to the dark, twisted backstory of Norman Bates and how deeply intricate his relationship with his mother, Norma, truly is. The series stars Academy Award nominee Vera Farmiga (“Up in the Air,” “The Departed”), Freddie Highmore (“Charlie and the Chocolate Factory,” “Finding Neverland”), Max Thieriot (“Disconnect”), Olivia Cooke (“Blackout”) and Nicola Peltz (“The Last Airbender”). Season one also co-stars Nestor Carbonell (“Lost,” “The Dark Knight Rises”) and Mike Vogel (“Pan Am”).


“Bates Motel” is produced by Universal Television for A&E Network. Carlton Cuse and Kerry Ehrin serve as executive producers for Carlton Cuse Productions.


About A&E Network
A&E is “Real Life. Drama.” Now reaching more than 99 million homes, A&E is television that you can’t turn away from; where unscripted shows are dramatic and scripted dramas are authentic. A&E offers a diverse mix of high quality entertainment ranging from the network’s original scripted series, including “The Glades,” “Longmire” and “Bates Motel,” to signature non-fiction franchises, including the Emmy-winning “Intervention,” “Duck Dynasty,” “Beyond Scared Straight” and “Storage Wars,” and the most successful justice shows on cable, including “The First 48.” The A&E website is located at www.aetv.com. For more press information and photography please visit us on the web at press.aenetworks.com.


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*Premiere night numbers based on two telecast (premiere and immediate encore).


  • brent

    Correct me if I’m wrong but I don’t think A&E ever topped 1.0 demo for a scripted original.

  • Bates Motel didn’t flop. It did good. These are good numbers for a cable show and a cable show that is stepping into the scripted TV area. It’s not often that shows premier with 4-5 million viewers or even 3 million viewers on cable. Monday nights are getting better. Wooh :D

  • r0ckmypants

    @Andies – Sorry, what I meant by pointing that out was that they already have a bunch of true hits as it stands; they just happen to be unscripted hits.

    @Chris2.0 – Not even close. Duck Dynasty does about 3x these numbers.

  • bizzarr

    im hooked i loved it

  • Michael Rae

    Wow. This is good news. I love the pilot episode and I’m looking forward to watch more episodes of this show.

  • Jack

    I see people saying it’s a flop due to the promotion but that is targeted promotion. I did see a few commercials for the show but didn’t see many and was reminded on the show on an imdb ad. With the Americans which is a show I watch someone said it didn’t get promoted as much but I saw a lot of ads for it as I watch FX more than A&E.

  • JR35

    What do the first set of numbers mean, if it was 3m total and 1.6m adults 18-49 and 25-54 (which essentially is 18-54). There would be overlap with the separate 18-49 and 25-54 numbers- unless the 4.6m total is at any time and not the average.

    4.6 million total viewers
    2.5 million Adults 25-54
    2.4 million adults 18-49

    *Premiere night numbers based on two telecast (premiere and immediate encore).

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