via press release:
THE “CBS EVENING NEWS WITH SCOTT PELLEY” POSTS YEAR-TO-YEAR PERCENTAGE INCREASES; UP +7% IN ADULTS 25-54, THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS, +9% IN VIEWERS AND +8% IN HOUSEHOLDS FOR THE WEEK ENDING MARCH 15
THE “CBS EVENING NEWS WITH SCOTT PELLEY” ADDS +520,000 VIEWERS COMPARED TO LAST YEAR
The CBS EVENING NEWS WITH SCOTT PELLEY posted year-to-year percentage increases among adults 25-54 (1.5/06 from 1.4/06, +7%), the demographic most important to those who advertise in News, as well as viewers (6.40m from 5.88m, +9%) and households (4.3/09 from 4.0/08, +8%), according to Nielsen live plus same day ratings for the week ending March 15. Editor’s Note: The year-ago comparisons represent a three-day average (Monday-Wednesday) due to coverage of the tournament on Thursday and Friday.
The CBS EVENING NEWS WITH SCOTT PELLEY also added +520,000 viewers compared to the same week last year.
Patricia Shevlin is the Executive Producer of the CBS EVENING NEWS WITH SCOTT PELLEY.