'The Lead With Jake Tapper' on CNN Debuts Behind FNC and MSNBC

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Written By

March 19th, 2013

jake tapper

Monday, the new CNN program The Lead With Jake Tapper premiered in third place among cable news channels in Total Viewers and Adults 25-54.:

Monday 4PM
* Your World/FNC: 1,102,000 (172,000 in 25-54)

* Martin Bashir/MSNBC: 479,000 (100,000 in 25-54)

* Lead with Jake Tapper/CNN: 400,000 (87,000 in 25-54)

Compared to  the year-to-date ratings for CNN at 4pm, The Lead with Jake Tapper  is down 40% in 25-54 and down 30% in P2+. Compared to March 2013-to-date ratings for CNN at 4pm, The Lead with Jake  Tapper is down 26% in 25-54 and down 19% in P2+.

  • robert

    Another terrible show. Down 40 percent then what The Situation Room did in that time slot yikes.

  • Esaul

    Should’ve kept that extra hour of Situation News. Why do we need another show for news when a lot of it repeats?

  • Jo

    Poor CNN, they can’t win for losing seems like.

  • Chris

    Then again, Jeff Zucker now runs CNN…

  • Carmen

    It may not work, but don’t you think we should give it more than one (1!) day?

  • Jimbo

    Uh oh, guess they’re gonna have to have Wolf working overtime yet again (Situation Room went to three hours only because John King’s show had to be pulled) in the near future.

  • wingsabre

    I’d say still too soon to tell. Gotta wait for some true breaking news to occur, and see if they gain viewers afterwards.

  • Kyle

    2012 being an election year may have something to do with it. ;) Grooming Tapper for prime time!

  • TV Gord

    He’s trying too hard to be Brian Williams. He should drop the attempts at being light and whimsical. Williams does it well, but it’s not natural for Tapper. Being his usual straight-forward news person worked when he was filling in on ABC’s This Week between Christiane Amanpour and the return of George Snuffleupagus. That’s what I would prefer to see. Unfortunately, CNN seems to want to “create” another news “personality” instead of a news person.

  • AppleStinx

    The ‘face of the new CNN’ launches a thousand of sinking ships.

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