Univision is Number 4 Broadcast Network or Better for 7th Consecutive Week Among Adults 18-34 and Adults 18-49

Categories: Network TV Press Releases

Written By

March 19th, 2013

Univision Logo

via press release:

Univision is #4 Broadcast Network or Better for 7th Consecutive Week Among Adults 18-34 and Adults 18-49

Love Rules as New Novela “Porque El Amor Manda” Premieres, Helping Univision Finish Ahead of CBS on Monday, ABC and NBC on Tuesday and Wednesday, NBC on Thursday and as the #1 Network on Friday in Both Demos

Univision Broadcast Prime Highlights - Week of March 11 to March 17, 2013

On Friday night, Univision ranked as the #1 network among both Adults 18-34 and Adults 18-49. Univision’s entire primetime lineup ranked among the top 3 programs for Adults 18-34; top 10 for Adults 18-49.

· Airing “Sabado Gigante” (Giant Saturday), Univision ranked #4 among Adults 18-34, out-delivering FOX. “Sabado Gigante” averaged 2.2 Million Total Viewers 2+, 872,000 Adults 18-49, and 308,000 Adults 18-34. Also, it ranked among the top 10 programs of the evening for each demographic.

· On Sunday night, Univision’s entire primetime lineup ranked among the top 20 programs for Total Viewers 2+, Adults 18-49, and Adults 18-34.

ü At 7 p.m., Unvision aired “Aqui y Ahora” (Here and Now), which saw increases over the prior week among Total Viewers 2+ (2.0 Million, +18%) and Adults 18-49 (819,000, +11%).

ü At 8 p.m., “Nuestra Belleza Latina” (Our Latin Beauty) averaged 3.1 Million Total Viewers 2+, 1.5 Million Adults 18-49, and 669,000 Adults 18-34.

ü Following “NBL” at 10 p.m., “Sal y Pimienta” (Salt and Pepper) averaged 2.4 Million Total Viewers 2+, 1.1 Million Adults 18-49, and 452,000 Adults 18-34.

· At 8 p.m., the premiere week of Univision’s novela “Porque El Amor Manda” (Because Love Rules) helped Univision rank as the #4 network for the hour (M-F) among both Adults 18-34 and Adults 18-49. The novela, starring Fernando Colunga and Blanca Soto, averaged 3.4 Million Total Viewers 2+, 1.8 Million Adults 18-49, and 793,000 Adults 18-34.

 

· Univision’s 9 p.m. novela “Amores Verdaderos” (True Love) helped Univision rank as the #3 network among Adults 18-34 and #4 among Adults 18-49 for the hour (M-F). “Amores Verdaderos” averaged 4.2 Million Total Viewers 2+, 2.2 Million Adults 18-49, and 1.0 Million Adults 18-34.

 

· Univision’s 10 p.m. novela “Amor Bravio” (Fierce Love) helped Univision rank as the #1 network for the hour (M-F) among Adults 18-34 and #3 among Adults 18-49. “Amor Bravio” averaged 4.0 Million Total Viewers 2+, 2.1 Million Adults 18-49, and 909,000 Adults 18-34.

 
  • Douglas from Brazil

    The adverstisers have any interest in Univision ratings given that fact the network is beating the English broadcasts and leading to be #4 this season?

  • cimmer

    I’ve got to say those novellas can really suck you in whether you understand the language or not.

  • Pavelsauce

    I’m curious about what the 18-34 rating was for Amor Bravío. I love the theme song. :)

  • Joseph

    Univision’s success has to be the story of the prime-time TV season.

    And, thanks to a combination of a rapidly-growing Hispanic population, the fact there aren’t many mass-appeal Spanish-language cable shows or networks, and the continuing fragmentation of English-language TV, Univision will likely win a entire season among broadcast networks in the 18-34 demo within the next two or three years; and an entire season among the broadcast networks in the 18-49 demo by the end of the decade.

  • Pavelsauce

    @Joseph
    I don’t know about you, but I find that quite unlikely for the time being.

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