via press release:
Adult Swim’s Total Day ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24, 18-34, & 18-49 on basic cable this week. Compared to the same week in 2012, Total day delivery grew with all target demos – adults 18-34 by 4%, adults 18-24 by 7%, adults 18-49 by 5%, men 18-24 by 19%, men 18-34 by 14% and men 18-49 by 10%.
In primetime, Adult Swim ranked #3 among basic cable networks for delivery of adults 18-34. Compared to the same week in 2012, primetime delivery was up with adults 18-24 by 24%, adults 18-34 by 10%, adults 18-49 by 8%, men 18-24 by 60%, men 18-34 by 21% and men 18-49 by 13%.
The new episode premiere of Loiter Squad (Sunday, 12 a.m.) ranked #1 in its time period among adults 18-24 & 18-34 and men 18-24 & 18-34, growing by double and triple-digits across the board vs. the same time period last year.
Thursday's new episode premiere of the original series Newsreaders (Thursday, 12 a.m.) ranked #1 in its time period with adults 18-24 and men 18-24 & 18-34, growing delivery among adults 18-24 and all men demos vs. the same time period last year.
All new episodes that premiered during the action-adventure Toonami block – including Naruto and Bleach – ranked #1 in their respective time periods among adults 18-24 and men 18-24 & 18-34, seeing mostly double-digit increases across key adults and men vs. the same time period year ago.
The movie premiere of Evangeleon 1:11 increased by double and triple-digits across adults 18-34, 18-24 & 18-49 vs. the same time period year ago.
Adult Swim programming – including, Loiter Squad, and – accounted for 21 of the top 50 telecasts on basic cable for the week with adults 18-34 and 25 of the top 50 telecasts with men 18-34, both more than any other network.
TBS ranked as basic cable's #1 network in primetime with adults 18-34. This marks yet another weekly win along TBS's continuing march toward a first-place finish with young adults for the quarter.
The TBS original comedy seriesaveraged 2.1 million viewers in Live + 3 delivery last week, including 1.3 million adults 18-49 and 633,000 adults 18-34. Meanwhile in time-shifted viewing, ’s Feb. 26 episode has grown to a final tally of 2.6 million viewers in Live + 7, with 1.6 million adults 18-49 and 745,000 adults 18-34.
TBS's late-night seriesscored strong growth last week. The show averaged 925,000 total viewers in Live + Same Day delivery, up a remarkable +17% vs. the prior week. The show also garnered 585,000 adults 18-49 (+14% vs. the prior week) and 326,000 adults 18-34 (+20% vs. the prior week).
continues to deliver the goods on TBS, last week accounting for 14 of basic cable's Top 15 sitcom telecasts with total viewers and adults 18-49, as well as 12 of the Top 15 with adults 18-34.
TNT's Dallas bade farewell to J.R. Ewing last Monday night, drawing 4.6 million viewers in Live + 3 delivery, a +26% boost over the prior week's episode. Among TNT's target demos, the episode has averaged 1.8 million adults 25-54 (+22% vs. the prior week's episode) and 1.5 million adults 18-49 (+20%).
For the second consecutive week, TNT’s acclaimed dramahas produced its best Live + 3 deliveries of the season. Last Wednesday night's episode has garnered 2.4 million viewers in Live + 3 (+6% compared to the prior week). also scored 1.2 million adults 25-54 (+8%) and 1 million adults 18-49 (+11%).
Leading into, TNT’s new unscripted police drama Boston’s Finest drew more than 1.2 million viewers in Live + 3 delivery. Among TNT’s key demos, the series drew 659,000 adults 25-54 and 637,000 adults 18-49, growing +14% in the younger demo compared to the prior week’s episode.
truTV continues its successful efforts to attract a younger audience and is on pace to score its youngest first quarter ever. With a primetime median age of 41, truTV is attracting a younger audience than its non-fiction competitors: A&E (46), Discovery (45), History (52), Spike (43), and TLC (43).
truTV's hit series(Monday at 10 p.m.) brought in more than 2.2 million viewers, 1.2 million adults 18-49 and 553,000 men 18-49 last week, ranking among ad-supported cable's Top 5 programs for the timeslot in all three categories. also delivered double-digit gains among key demos compared to the same time period last year and led truTV to a Top 10 basic cable ranking for the night.
Infiniti Selection Sunday on truTV, which aired March 17, delivered a +10% increase in total viewers compared to last year’s selection show on truTV, with an average of 396,000. The Turner Sports documentary Bluegrass Kingdom: The Gospel of Kentucky Basketball followed with 278,000 total viewers, growing +15% compared to last year’s documentary about Duke University’s back-to-back national championships.
Across the third week of March 2013, Cartoon Network ranked as television’s #1 network for total day delivery of boys 9-14.
Cartoon Network was the #1 television destination for all boys 2-11, 6-11 and 9-14 among all TV on Saturday Night (7-9p).
A new episode premiere of Dragons: Riders of Berk (Wednesday, 8 p.m.) ranked #1 in its time period with all boys 2-11, 6-11 & 9-14.
Saturday Morning earned growth among kids and boys 9-14, with premiere episodes of Beyblade: Metal Fury (8 a.m.), Pokemon BW: Adventures in Unova (8:30 a.m.) and Ben 10: Omniverse (9 a.m.) ranking #1 in their respective time periods among boys 9-14.
NBA TV's 18 NBA Fan Night presented by Sprint telecasts are averaging 467,000 total viewers, up 3% compared to last season (455,000 total viewers for 22 telecasts).
Through 74 live game telecasts, NBA TV is averaging 340,000 total viewers, up 1% compared to the 2011-12 regular season (337,000 for 96 game telecasts).