ABC Family's 'Pretty Little Liars' Season 3 Finale Becomes 1st Series in TV History to Amass Over 1 Million Total Airtime Tweets

Categories: Network TV Press Releases

Written By

March 20th, 2013

Pretty-Little-Liars-2

via press release:

The “Pretty Little Liars” Season 3 Finale, ‘A dAngerous gAme,’ Becomes

1st Series in TV History to Amass Over 1 Million Total Airtime Tweets;

Tuesday’s #1 “Most Social” TV Series Each Week Throughout the Season

 

~ Finale Is Tuesday’s #1 TV Telecast for 11th Consecutive Week in Females 12-34 and Cable TV’s #1 Telecast in Women 18-34 and Women 18-49

 

~Wraps as ABC Family’s Most-Watched Original Series Installment Ever in 18-34s

 

~Surges by 1 Million Total Viewers Based on Full Week of Viewing and

Adds 1.3 Million Additional Views Via VOD and Online

 

Pretty Little Liars” (8:00-9:00 p.m.)

 

The Season 3 finale of ABC Family’s award-winning Pretty Little Liars” ranked as Tuesday’s #1 TV telecast for the 11th consecutive week in Females 12-34 (1.76 million/3.8 rating), Teens 12-17 (909,000/3.8 rating – season high) and Female Teens (807,000/6.9 rating) – each week since its January 8 season premiere and was also the #1 TV telecast in Viewers 12-34 (2.08 million/2.3 rating) and the #1 cable TV telecast in Women 18-34 (951,000/2.8 rating) and Women 18-49 (1.21 million/1.9 rating).

 

Impressively, the fiery season finale, which has The Liars seeing red as they attempt to put an end to the game in ‘A dAngerous gAme,’ became the #1 “most social” series episode on record during its airtime according to SocialGuide, and the first series episode to amass over 1 million Total airtime Tweets in TV history, accouting for one-third of all Twitter activity in the hour (1,099,815; 32.7 share). Including the hours leading up to and following, it generated close to 1.6 million tweets overall (-3/+3 window; 49.0 share).

 

Jenn Deering Davis, Co-Founder of Union Metrics said: "By cultivating an engaged social community that builds on the show's compelling content with all its unexpected twists and turns, ABC Family has created a can't-miss experience for ‘PLL’ fans, where viewers have to watch live - and tweet along - every week. It's particularly impressive how ‘Pretty Little Liars’ has managed to not only maintain a high level of fan engagement on Twitter, but actually increase it season to season.”

 

  • 2012/13 season to date, “Pretty Little Liarsstands as the #1 series across all TV in Female Teens and #2 TV drama in Females 12-34, behind only “The Walking Dead,” and ahead of all broadcast dramas.

 

  • This season stood as “Pretty Little Liars’” most-watched season in the series’ history in Adults 18-34 (1.14 million/1.7 rating), Women 18-34 (963,000/2.8 rating) and Women 18-49 (1.24 million/1.9 rating), and in fact wrapped as ABC Family’s most-watched original series installment ever in core 18-34s.

 

  • During its winter season, “Pretty Little Liars” easily ranked as the #1 TV program on Tuesday’s at 8 o’clock in Females 12-34, and the #1 cable program in the hour in Total Viewers, Adults 18-34, Women 18-34, Adults 18-49, Women 18-49 and Viewers 12-34.

 

  • Based on available full-week DVR viewing numbers, “Pretty Little Liars” soars by more than
    1 million Total Viewers
    (2.71 million to 3.81 million) and posts considerable double-digit increases across all target demos, including by 42% in Adults 18-34 (1.16 million to 1.65 million), by 42% in Adults 18-49 (1.50 million to 2.14 million) and by 41% in Viewers 12-34 (1.95 million to 2.75 million).

 

  • Moreover, in addition to linear viewing, “Pretty Little Liars” adds more than 1.3 million total viewers per episode through VOD, ABCF.com, Hulu, the iOS app, and the Windows 8 app.

 

Source: NTI Live + Same Day, 3/19/13; “PLL 3B: 1/8/13-3/19/13. Social Media Sources: SocialGuide. DVR gains = L+7 vs. L+SD for available telecasts; 2012/13 to date: 10/1/12-3/17/13.

 
  • Dillan

    No numbers for Twisted? Maybe it did awful.

  • Jared

    Us Lying Game fans boycotted the Twisted premiere last night. Not surprised there’s no mention of it in the press release.

  • Brian

    Jared speak for yourself.

  • rob60990

    PLL shot up from last week in the young demos, up 6 tenths in W18-34.

    “Us Lying Game fans boycotted the Twisted premiere last night.”

    Yup all 5 of you. No promotion went into it. Last night’s ratings do not matter. Besides who the hell wants to watch an episode of a show only to wait 3 months for another episode. ABCF had good intentions but this was so poorly done. You can’t give a new show a week’s worth of promotion, no matter what the lead-in is.

  • Ron

    @Jared that’s exactly what i did.I am still waiting on TLG Backorder :) To be honest i think that is what abc family gets,they really like to cancel shows on cliffhangers and leave fans hanging.EX:Kyle XY,MIOBI,TNLOCK,JBD

  • John A

    LMAO at Twisted? Did it actually do worse than TLG?

  • s0303

    i’m thinking the tweet thing is padded…just like the pll facebook page has 10.2 million fans when no where near that many people watch that show :)

  • Ron

    @Rob60990 Actually it had two weeks and There you go making excuses for your flop shows.It doesn’t matter because if people wanted to watch,they would have tuned in.NO EXCUSES.Also you are mad that Abc picked Scandal over your flop show GCB.It had hit 1.5 once before as Scandal has never hit below a 1.9.(Had a great lead in also)Get over it Hater.Abc made the right choice of cancelling that boring Anti Christian flop show

  • rob60990

    I have no intentions of watching Twisted and I stopped watching GCB after 3 episodes. Sorry if me stating facts is too much for fans of The Flopping Game.

  • Ron

    because you know i am telling the truth of your flopping shows :)
    Also with ABC Family showing the pilot for twisted twice,it is DOA.The Fosters will flop also,So many flops this season

  • rob60990

    No you’re wrong and clueless as usual. You do know I am allowed to make comments about shows I don’t watch right? Just because I say something about a show doesn’t mean I hate it or like it. You seemed to keep thinking I hate The Lying Game when I didn’t but now I do.

  • Anon

    Twisted has nothing to do with The Lying Game, it’s not the show’s fault ABC Family doesn’t treat TLG right, so the fact that any of you boycotted was pretty childish (Not surprised since most of the fanbase IS children, but still…). Twisted was really good and I’m rooting for it.

  • iMember

    You guys use the word “flop” so much it’s embarrassing.

  • Ron

    @Rob60990 who cares if you hate it,You already do enough hating as it is.Get a life and stop being on Tvbythenumbers 24/7 like you for them

  • elle_

    “You do know I am allowed to make comments about shows I don’t watch right?”

    That’s kind of pathetic. Nice to know you’re so productive with your time!

  • Ron

    *work*

  • klaxa

    @s0303

    Well, the ratings are just for ABC family, while the facebook is for worldwide audience. In many states the show is now aired officially and even more follow it by downloading. So 10.2 milion of fans really isn´t that impossible.

  • Jared

    I’m speaking for myself and many other fans of TLG. I’m not here to hate on any shows and I do plan on catching Twisted over the Summer when it premieres. I’m not an idiot and clearly know that TLG isn’t a huge hit for the network but I blame that on a 10 month hiatus. Launching season 2 was basically starting from the beginning again because the show lost any momentum it had. Hopefully they’ll be some good news for us fans soon.

  • Brandy

    Yay for PLL!

  • rob60990

    “That’s kind of pathetic. Nice to know you’re so productive with your time!”

    The only comment on this thread from you is an insult towards me. You sure do use your time wisely as well. Get a clue because I doubt I’m the only 1 here who talks about other shows besides the ones I do watch.

    “I’m not an idiot and clearly know that TLG isn’t a huge hit for the network but I blame that on a 10 month hiatus.”

    TLG didn’t do much different from what it was doing last winter. It pulled mostly .6-.7 while this season pulled .5-.6. Besides, TLG is not the only show to ever have a very long break.

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