ABC Family's 'Pretty Little Liars' Season 3 Finale Becomes 1st Series in TV History to Amass Over 1 Million Total Airtime Tweets

Categories: Network TV Press Releases

Written By

March 20th, 2013

Pretty-Little-Liars-2

via press release:

The “Pretty Little Liars” Season 3 Finale, ‘A dAngerous gAme,’ Becomes

1st Series in TV History to Amass Over 1 Million Total Airtime Tweets;

Tuesday’s #1 “Most Social” TV Series Each Week Throughout the Season

 

~ Finale Is Tuesday’s #1 TV Telecast for 11th Consecutive Week in Females 12-34 and Cable TV’s #1 Telecast in Women 18-34 and Women 18-49

 

~Wraps as ABC Family’s Most-Watched Original Series Installment Ever in 18-34s

 

~Surges by 1 Million Total Viewers Based on Full Week of Viewing and

Adds 1.3 Million Additional Views Via VOD and Online

 

Pretty Little Liars” (8:00-9:00 p.m.)

 

The Season 3 finale of ABC Family’s award-winning Pretty Little Liars” ranked as Tuesday’s #1 TV telecast for the 11th consecutive week in Females 12-34 (1.76 million/3.8 rating), Teens 12-17 (909,000/3.8 rating – season high) and Female Teens (807,000/6.9 rating) – each week since its January 8 season premiere and was also the #1 TV telecast in Viewers 12-34 (2.08 million/2.3 rating) and the #1 cable TV telecast in Women 18-34 (951,000/2.8 rating) and Women 18-49 (1.21 million/1.9 rating).

 

Impressively, the fiery season finale, which has The Liars seeing red as they attempt to put an end to the game in ‘A dAngerous gAme,’ became the #1 “most social” series episode on record during its airtime according to SocialGuide, and the first series episode to amass over 1 million Total airtime Tweets in TV history, accouting for one-third of all Twitter activity in the hour (1,099,815; 32.7 share). Including the hours leading up to and following, it generated close to 1.6 million tweets overall (-3/+3 window; 49.0 share).

 

Jenn Deering Davis, Co-Founder of Union Metrics said: "By cultivating an engaged social community that builds on the show's compelling content with all its unexpected twists and turns, ABC Family has created a can't-miss experience for ‘PLL’ fans, where viewers have to watch live - and tweet along - every week. It's particularly impressive how ‘Pretty Little Liars’ has managed to not only maintain a high level of fan engagement on Twitter, but actually increase it season to season.”

 

  • 2012/13 season to date, “Pretty Little Liarsstands as the #1 series across all TV in Female Teens and #2 TV drama in Females 12-34, behind only “The Walking Dead,” and ahead of all broadcast dramas.

 

  • This season stood as “Pretty Little Liars’” most-watched season in the series’ history in Adults 18-34 (1.14 million/1.7 rating), Women 18-34 (963,000/2.8 rating) and Women 18-49 (1.24 million/1.9 rating), and in fact wrapped as ABC Family’s most-watched original series installment ever in core 18-34s.

 

  • During its winter season, “Pretty Little Liars” easily ranked as the #1 TV program on Tuesday’s at 8 o’clock in Females 12-34, and the #1 cable program in the hour in Total Viewers, Adults 18-34, Women 18-34, Adults 18-49, Women 18-49 and Viewers 12-34.

 

  • Based on available full-week DVR viewing numbers, “Pretty Little Liars” soars by more than
    1 million Total Viewers
    (2.71 million to 3.81 million) and posts considerable double-digit increases across all target demos, including by 42% in Adults 18-34 (1.16 million to 1.65 million), by 42% in Adults 18-49 (1.50 million to 2.14 million) and by 41% in Viewers 12-34 (1.95 million to 2.75 million).

 

  • Moreover, in addition to linear viewing, “Pretty Little Liars” adds more than 1.3 million total viewers per episode through VOD, ABCF.com, Hulu, the iOS app, and the Windows 8 app.

 

Source: NTI Live + Same Day, 3/19/13; “PLL 3B: 1/8/13-3/19/13. Social Media Sources: SocialGuide. DVR gains = L+7 vs. L+SD for available telecasts; 2012/13 to date: 10/1/12-3/17/13.

 
  • jess

    ugh it was so bad. this show is going downhill. and fast.

  • TV Addict

    @rob60990
    I love you man! You are the new Max.
    PS. MAX PLEASE COME BACK I LOVE YOU!!

  • RJ

    God I wish this site had a username process. Probably cut the annoying comments in half.

  • Damiker

    PLL doesn’t deserve it’s success… I really don’t get the hype meanwhile ABCF neglects it’s other shows like TLG.

  • rob60990

    “I love you man! You are the new Max.”

    Been here loooooong before he ever got here.

    But thanks. :D

  • Rachel

    No mention of Twisted? Hmm, I doubt it did that bad but ABCF only has themselves to blame if it did. I’m not sure what they were trying to accomplish with airing the pilot early if they weren’t going to promote.

    I see @Ron is still bashing all the other ABCF shows because TLG is such a huge smash. And you have no way of knowing whether or not The Fosters will flop. You just hope it does. You’re very transparent.

  • Bumblebee

    Pretty good for PLL, although not to previous finales. It seems like Twisted did badly but I can’t say I’m surprised when you barely promote this “sneak peek” a week beforehand and give it a 10 second promo. I don’t think it will necessarily affect how it does in June. I thought it was only ok, I’ll give it at least 3 episodes.

    I think TLG will be given a back 10, it seems to be just lower than S@B but stable, but TWISTED is not in competition with it. If it has to wait for the end of Twisted’s run and for them to potentially have to decide between both for renewal, then it’s in more serious trouble than it’s fans will admit right now. If it gets renewed then it should be given even before Twisted and The Fosters premieres.

    It almost certainly won’t be an either/or scenario, especially with Secret Life ending and Bunheads almost certainly cancelled, they have room for all current shows to be renewed if the ratings justify it. Therefore maybe 5-10 people claiming to boycott and campaign against a show (any show) is fairly silly.

  • Five

    @Damiker

    “PLL doesn’t deserve it’s success…”

    Why, exactly? Just because YOU don’t get the hype? It’s not PLL’s fault ABCF neglects other shows. You sounds pretty bitter, tbh.

  • Nikki

    awesome for PLL and its deserved the episode was great. No mention ogf twisted tho huh.. i didnt like it. the acting isnt very good, just the lead guy is good the rest were bad. well hopefully with no mention of twisted tlg is looking good for the back 10.

  • Michael

    I would love to quit this show, but ugh I just can’t! It frustrates me so much….

  • Sara

    Twisted Sneak Peek – ABC Family
    1.191 million viewers, #17; 0.584 million adults 18-49 (0.5 rating), #18

  • John A

    So a sneak peak show with zero promotion did better than TLG? LMAO.

  • Ron

    @John A your an idiot.zero promotion means not showing one promo.it did the same as TLG but from the sneak peek numbers,it will not be a hit.

  • Nikki

    they never promote the lying game and it still brings people in.. and twisted didnt do better then the lying game it did the same.

  • Bumblebee

    Much better than I was expecting from the zero mention in the PLL press release. It did ok for a preview with little promotion, ABCF just has to hope they can build the buzz from there, not create a situation where no one watches on the official premiere because they’ve seen it and don’t go back for ep 2. It’s still not a number you can judge much on.

  • panda22

    I’m not worried about TLG renewal any longer….it’s coming, it might be another stupid 1 year wait and a January 2014 premiere….but we’ll see those back 10.

    Though I would prefer they aired in late August.

  • John A

    Ok it did the same but still it dont make TLG look good. TLG got a lot of promotion at the beginning of its season.

  • John A

    I thought ABC Family had a Upfront thing this week? I think people commented about last week or was that wrong?

  • panda22

    And people actually boycotted Twisted?…lol, bit extreme no?
    I’m a huge TLG fan but I liked most ABCF shows. If Twisted holds up on its own i’ll watch it.

  • panda22

    John A….they did have the upfronts, they just talked about The Fosters and Twisted, the Summer schedule etc. – no mention of Bunheads or TLG. Chuck Pratt is still waiting for news and wants to get cracking on breaking scripts.

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