ABC Family's 'Pretty Little Liars' Season 3 Finale Becomes 1st Series in TV History to Amass Over 1 Million Total Airtime Tweets

Categories: Network TV Press Releases

Written By

March 20th, 2013


via press release:

The “Pretty Little Liars” Season 3 Finale, ‘A dAngerous gAme,’ Becomes

1st Series in TV History to Amass Over 1 Million Total Airtime Tweets;

Tuesday’s #1 “Most Social” TV Series Each Week Throughout the Season


~ Finale Is Tuesday’s #1 TV Telecast for 11th Consecutive Week in Females 12-34 and Cable TV’s #1 Telecast in Women 18-34 and Women 18-49


~Wraps as ABC Family’s Most-Watched Original Series Installment Ever in 18-34s


~Surges by 1 Million Total Viewers Based on Full Week of Viewing and

Adds 1.3 Million Additional Views Via VOD and Online


“Pretty Little Liars” (8:00-9:00 p.m.)


The Season 3 finale of ABC Family’s award-winning “Pretty Little Liars” ranked as Tuesday’s #1 TV telecast for the 11th consecutive week in Females 12-34 (1.76 million/3.8 rating), Teens 12-17 (909,000/3.8 rating – season high) and Female Teens (807,000/6.9 rating) – each week since its January 8 season premiere and was also the #1 TV telecast in Viewers 12-34 (2.08 million/2.3 rating) and the #1 cable TV telecast in Women 18-34 (951,000/2.8 rating) and Women 18-49 (1.21 million/1.9 rating).


Impressively, the fiery season finale, which has The Liars seeing red as they attempt to put an end to the game in ‘A dAngerous gAme,’ became the #1 “most social” series episode on record during its airtime according to SocialGuide, and the first series episode to amass over 1 million Total airtime Tweets in TV history, accouting for one-third of all Twitter activity in the hour (1,099,815; 32.7 share). Including the hours leading up to and following, it generated close to 1.6 million tweets overall (-3/+3 window; 49.0 share).


Jenn Deering Davis, Co-Founder of Union Metrics said: "By cultivating an engaged social community that builds on the show's compelling content with all its unexpected twists and turns, ABC Family has created a can't-miss experience for ‘PLL’ fans, where viewers have to watch live - and tweet along - every week. It's particularly impressive how ‘Pretty Little Liars’ has managed to not only maintain a high level of fan engagement on Twitter, but actually increase it season to season.”


  • 2012/13 season to date, “Pretty Little Liars” stands as the #1 series across all TV in Female Teens and #2 TV drama in Females 12-34, behind only “The Walking Dead,” and ahead of all broadcast dramas.


  • This season stood as “Pretty Little Liars’” most-watched season in the series’ history in Adults 18-34 (1.14 million/1.7 rating), Women 18-34 (963,000/2.8 rating) and Women 18-49 (1.24 million/1.9 rating), and in fact wrapped as ABC Family’s most-watched original series installment ever in core 18-34s.


  • During its winter season, “Pretty Little Liars” easily ranked as the #1 TV program on Tuesday’s at 8 o’clock in Females 12-34, and the #1 cable program in the hour in Total Viewers, Adults 18-34, Women 18-34, Adults 18-49, Women 18-49 and Viewers 12-34.


  • Based on available full-week DVR viewing numbers, “Pretty Little Liars” soars by more than
    1 million Total Viewers
    (2.71 million to 3.81 million) and posts considerable double-digit increases across all target demos, including by 42% in Adults 18-34 (1.16 million to 1.65 million), by 42% in Adults 18-49 (1.50 million to 2.14 million) and by 41% in Viewers 12-34 (1.95 million to 2.75 million).


  • Moreover, in addition to linear viewing, “Pretty Little Liars” adds more than 1.3 million total viewers per episode through VOD,, Hulu, the iOS app, and the Windows 8 app.


Source: NTI Live + Same Day, 3/19/13; “PLL 3B: 1/8/13-3/19/13. Social Media Sources: SocialGuide. DVR gains = L+7 vs. L+SD for available telecasts; 2012/13 to date: 10/1/12-3/17/13.

  • ApllfAn

    Congratulations, PLL is the greatest show ever!

  • david

    Good for the PLL finale last night. I really liked it.

  • Nikki

    I cant see how they would cancel TLG.. it holds its audienece well and people really like the show. Its a well written and acted show. They would be silly not to keep it.

  • Richard Steven Hack

    PLL gets those tweet numbers because at least one of the stars, Shay Mitchell, is a Twitter and Google+ obsessive (and probably Facebook, but I don’t do much with that) and has her own blog. I follow her on Twitter and used to follow her on Google+ (I dumped Google+ after Google ticked me off yet again on something.)

    She frequently live tweets during the show during East Coast airings at least.

    Troian Bellisario tweets much less but she does tweet. I’m not sure about the other two girls.

    So it doesn’t surprise me that during the finale they got a hella lot of tweets.

  • Five


    Ashley Benson and Lucy Hale occasionally live Tweet along with everyone else for both east and west coast airings too. It helps that other cast members (Ian Harding, Lindsey Shaw ect) and crew (Marlene King, whoever wrote the episode that week, etc) also sporadically do live Tweeting sessions as well.

  • chrys

    I love PLL…it’s great fun; a constant guessing game, though from some of the posts I’ve seen in many places, the fans are starting to get annoyed with the constant plot twisting. I guess it’s all a bit much to follow, when you’re constantly trying to stay on top of your tweets :P

    Twisted..has some potential. There’s a big secret, ok, good start, but…it will likely be anti-climactic, when it finally comes out, though. That build-up to disappointment will suck, as it always does.

  • Solelle

    I don’t twatter er i mean twitter ;) so I assuming this is a good thing as for twisted if you did not see it you did not miss much it was awful. If ABC Fam was thinking of replacing TLG with it then they should have just kept Jane BD or that Chloe King show from a while back because Twisted was just a waste of money and air time.

  • Dennis

    ABC family has sucked lately they expect one show to carry every other show. There is just no promotion for other shows. When they got Pretty little liars, secret life’s promotions went down. They have poor marketing people.

  • thiha

    good get friend

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