TV Ratings Tuesday: 'Splash' Premiere Strong, 'NCIS' Falls But Wins Night, 'New Girl' & 'Smash' Down, 'Golden Boy' Up

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March 20th, 2013

Splash Premiere

Adults 18-49: Rating/Share 2.6/7 2.0/6 2.0/6 1.4/4 0.9/3 0.3/1
Adults 18-34: Rating/Share 1.6/5 1.8/6 1.3/4 1.3/4 0.6/2 0.3/1
Total Viewers (million) 14.980 4.267 8.878 3.519 2.942 0.802


CBS was the number one network in adults 18-49 and with total viewers.

On CBS, NCIS earned a 3.1 adults 18-49 rating down 9 percent from a 3.4 for its most recent new episode on March 5.  NCIS: Los Angeles garnered a 2.8 among adults 18-49 even with its performance on March 5. Golden Boy earned a 1.7 adults 18-49 rating up 13 percent from last week’s 1.5.

On ABC, the series premiere of Splash garnered a 2.6 adults 18-49 rating up 13 percent from a 2.3  for the seeries premiere of Celebrity Wife Swap on January 3, 2012. Your predictions were way too pessimistic. It was ABC’s biggest unscripted debut in more than two years and the network’s best performance in the time period since October 18, 2011. Dancing With The Stars: Exclusive First Look earned a 2.1 adults 18-49 rating, up 5 percent from a 2.0 for last spring’s DWTS: the Story So Far on March 27, 2012. Body of Proof scored a season high 1.5 adults 18-49 rating up 25 percent from last week’s 1.2.

On FOX, Hell’s Kitchen scored a 2.0 adults 18-49 rating down 5 percent from a 2.1 for last week’s premiere. New Girl scored a 2.2 among adults 18-49 down 4 percent from a 2.3 for its last original episode on February 26. The Mindy Project garnered a 1.7 adults 18-49 rating even with its last original episode on February 26.

On NBC, Betty White’s Off Their Rockers notched a 1.0 adults 18-49 rating down 23 percent from a 1.3 for its last original 8PM episode on February 26. A second episode at 8:30 garnered a 1.1 up 22 percent from last week’s 0.9. Go On earned a series low 1.0 adults 18-49 rating down 9 percent from two weeks ago. The New Normal scored a series low 0.7 adults 18-49 rating down 22 percent from March 5. Smash matched its series low with a 0.8 adults 18-49 rating down 11 percent from last week’s 0.9.

On the CW, the special The iHeartRadio Album Release Party With Justin Timberlake scored a 0.4 adults 18-49 rating versus Hart of Dixie’s 0.6 in the time period on February 26.


Broadcast primetime ratings for March 19, 2013

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 3.1/10 19.09
ABC Splash 2.6/8 8.80
FOX Hell's Kitchen 2.0/6 4.85
NBC Betty White's Off Their Rockers 1.0/3 3.71
CW iHeart Radio Album Release w/Justin Timberlake 0.4/1 1.08
8:30 NBC Betty White's Off Their Rockers 1.1/3 3.70
9:00 CBS NCIS: Los Angeles 2.8/8 16.59
FOX New Girl 2.2/6 4.20
ABC Dancing With the Stars 2.1/6 9.58
NBC Go On 1.0/3 2.86
CW Beauty and the Beast - R 0.2/0 0.53
9:30 FOX The Mindy Project 1.7/4 3.16
NBC The New Normal 0.7/2 2.10
10:00 CBS Golden Boy 1.7/5 9.26
ABC Body of Proof 1.5/4 8.25
NBC Smash 0.8/2 2.65

via press note:

In Late-Night Metered Markets Tuesday night:
In Late-Night Metered Markets Tuesday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.3/6.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.6/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Petar Ivanov

    @Bill Gorman

    Thanks. I think you are right. As most of the time. (but not all of the time. Don’t got big ego now.)

  • HalCapone

    @ Bill Gorman
    Is the new “scripted” show failure rate (of 75%) relatively unchanged over the years for the networks?

  • outlawz

    @halcapone dont know what he is talking about ncis viewership aint shrinking

    its goin up for years chech the stats then talk

  • turner

    i watched splash because i will never support ncis

  • http://tvbythenumbers.com Bill Gorman

    “Is the new “scripted” show failure rate (of 75%) relatively unchanged over the years for the networks?”

    Don’t take that 75% as an accurate number, it’s my off the cuff guess, it might be 60, it might be 80.

    I have no trend information.

  • Chris Parker

    Instead of killing Smash, I wish the actors would agree to pay cuts and the show moved to USA/TNT, or some other NBC owned cable channel.

    going to miss this show.

  • Patrick Ausgewahlt

    Go On was marked as a repeat. My DVR didn’t record it “not a new episode”. I was gone last night so I couldn’t watch it. But if viewers want crap like Splash, what can you do? I advise NBC to just rerun Friends. They get .7-1 range on Nick @ Night.

  • Hardline_Pro

    Whats going on with NCIS?

  • cimmer

    Splash did that well? I guess we really will watch anything. lol

  • HalCapone

    Repeat or new episode, GoOn will be gone. Assessing the sorry state of the plucked peacock network, I suppose absolutely anything is renewable, even Smash.

  • theCroup


    I’m certain there have been special deals struck for that kind of cast scheduling. Shows are frequently announcing special deals for actors wanting time off to make movies and do other projects. I think the union rules just make this difficult without good planning (the writers/producers need to have a very good grasp on how often they want certain characters to appear and need to craft stories keeping that in mind–easy to do if you are on a steady 12-episode cable show, hard to do if your episode order could be anywhere from 12 to 24). But as to Parenthood, my point is that it’s probably too late in the game to try to set this sort of thing up. The contracts are already in effect and some of the union rules as a I understand it give the actors very little incentive to accept any special arrangements. (e.g. I believe one of the rules requires all “regular” actors to receive their episodic pay for every episode during the regular season–whether or not they appear. So barring some kind of side deal or contract release or status change, if the episode order expands, all those regulars will get paid for all those added episodes. Now which of these regulars wants to give up guaranteed money?)

  • Jonny C…. formerly Jon

    If GO ON doesnt hit at least a 2 next week after the Voice it’s as good as dead.

    Honestly , I feel like it already is. If I didnt flip channels last night I wouldve never noticed it was a new episode. NBC is promoted the crap outta that Courtney Cox episode though…We’ll see what happens next week.


    What do you think the rating for GO On should be for the next few episodes for it be go from tossup to likely renewal?

  • Brian

    Hope BOP continues to rise..

  • brandon

    You can’t blame Smash for struggling with lead-ins like that. Too bad.

  • Ultima

    Is the new “scripted” show failure rate (of 75%) relatively unchanged over the years for the networks?

    There’s significant variance in the failure rate year-to-year, but most seasons are likely to fall into the 60-80% failure rate during the past three decades.

    That number is going to be higher, but more accurate, if you also include canceled second season shows as failures (which catches late midseason premieres, borderline renewals, etc.)

  • matt

    Woah what happened at ABC? BOP with 8 million and a 1.5? Splash with NO LEAD IN scores a 2.6 and almost 9 million? Am I hearing another miracle in BOPs future? I think so.

  • Ultima

    @Jonny C
    What do you think the rating for GO On should be for the next few episodes for it be go from tossup to likely renewal?

    In my opinion, Go On is a likely cancellation right now… if it can outperform Parks & Rec on its Thursday airings, then probably back to a toss up.

  • Ultima

    Splash with NO LEAD IN

    Your local ABC affiliate airs a test pattern at 7:30pm?

    Mine airs Wheel of Fortune, which is typically one of the highest rated syndicated programs.

  • Ultima

    @Hardline Pro
    Whats going on with NCIS?

    It’s fine. The show actually peaked a couple years ago, declines are to be expected.

    Although CBS really needs to gimmick a couple of the remaining repeats off the schedule if they want the show to finish #1; I would start with an 8-10pm encore airing of NCIS Red! ;)

  • Jonny C…. formerly Jon

    @ Ultima

    You and I know the only reason it’s not in likely cancellation is because The Voice isn’t there to give it a proper lead-in. It’s sad because it’s a good show with a great premise, but it’s obivous it can’t lead a night in it’s current form. It’ll be interesting to see if it does come back next season what NBC will do with it.

    I think if it pulls a 2- 2.1 ( or somehow beats New Girl) for two to three weeks…it’s likely renewal…It’s clear it maintains a good leadin rate, so The Voice ( which should come back down next week) will jack it up a bit next week.

    The New Normal though…no matter how matter what is good as dead.

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