TV Ratings Tuesday: 'Splash' Premiere Strong, 'NCIS' Falls But Wins Night, 'New Girl' & 'Smash' Down, 'Golden Boy' Up

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March 20th, 2013

Splash Premiere

Adults 18-49: Rating/Share 2.6/7 2.0/6 2.0/6 1.4/4 0.9/3 0.3/1
Adults 18-34: Rating/Share 1.6/5 1.8/6 1.3/4 1.3/4 0.6/2 0.3/1
Total Viewers (million) 14.980 4.267 8.878 3.519 2.942 0.802


CBS was the number one network in adults 18-49 and with total viewers.

On CBS, NCIS earned a 3.1 adults 18-49 rating down 9 percent from a 3.4 for its most recent new episode on March 5.  NCIS: Los Angeles garnered a 2.8 among adults 18-49 even with its performance on March 5. Golden Boy earned a 1.7 adults 18-49 rating up 13 percent from last week’s 1.5.

On ABC, the series premiere of Splash garnered a 2.6 adults 18-49 rating up 13 percent from a 2.3  for the seeries premiere of Celebrity Wife Swap on January 3, 2012. Your predictions were way too pessimistic. It was ABC’s biggest unscripted debut in more than two years and the network’s best performance in the time period since October 18, 2011. Dancing With The Stars: Exclusive First Look earned a 2.1 adults 18-49 rating, up 5 percent from a 2.0 for last spring’s DWTS: the Story So Far on March 27, 2012. Body of Proof scored a season high 1.5 adults 18-49 rating up 25 percent from last week’s 1.2.

On FOX, Hell’s Kitchen scored a 2.0 adults 18-49 rating down 5 percent from a 2.1 for last week’s premiere. New Girl scored a 2.2 among adults 18-49 down 4 percent from a 2.3 for its last original episode on February 26. The Mindy Project garnered a 1.7 adults 18-49 rating even with its last original episode on February 26.

On NBC, Betty White’s Off Their Rockers notched a 1.0 adults 18-49 rating down 23 percent from a 1.3 for its last original 8PM episode on February 26. A second episode at 8:30 garnered a 1.1 up 22 percent from last week’s 0.9. Go On earned a series low 1.0 adults 18-49 rating down 9 percent from two weeks ago. The New Normal scored a series low 0.7 adults 18-49 rating down 22 percent from March 5. Smash matched its series low with a 0.8 adults 18-49 rating down 11 percent from last week’s 0.9.

On the CW, the special The iHeartRadio Album Release Party With Justin Timberlake scored a 0.4 adults 18-49 rating versus Hart of Dixie’s 0.6 in the time period on February 26.


Broadcast primetime ratings for March 19, 2013

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 3.1/10 19.09
ABC Splash 2.6/8 8.80
FOX Hell's Kitchen 2.0/6 4.85
NBC Betty White's Off Their Rockers 1.0/3 3.71
CW iHeart Radio Album Release w/Justin Timberlake 0.4/1 1.08
8:30 NBC Betty White's Off Their Rockers 1.1/3 3.70
9:00 CBS NCIS: Los Angeles 2.8/8 16.59
FOX New Girl 2.2/6 4.20
ABC Dancing With the Stars 2.1/6 9.58
NBC Go On 1.0/3 2.86
CW Beauty and the Beast - R 0.2/0 0.53
9:30 FOX The Mindy Project 1.7/4 3.16
NBC The New Normal 0.7/2 2.10
10:00 CBS Golden Boy 1.7/5 9.26
ABC Body of Proof 1.5/4 8.25
NBC Smash 0.8/2 2.65

via press note:

In Late-Night Metered Markets Tuesday night:
In Late-Night Metered Markets Tuesday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.3/6.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.6/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Ultima

    @Jonny C
    I think if it pulls a 2- 2.1 ( or somehow beats New Girl) for two to three weeks…it’s likely renewal…

    Go On only airs a single episode (next week) after The Voice.

    If it does really well after The Office, there’s potential for renewal. However, if it gets a 2.0 next week, but then drops down to the low 1s on Thursdays, it will be canceled.

  • tommie

    Splash will probably do how it’s done in every market it’s been aired in – good first week numbers only to slip because it’s such a boring format.

  • Jake

    Justin bombed!!!! hahahaa

  • Ashton Butcher

    Splash did better than most people thought as I think ABC was smart to put it on at 8pm instead of behind DWtS. Who knows it might be a solid player for them like Wipeout was.

    Another typical good night for NCIS as the Red pilot was showcased last night during LA. It will be interesting to see the way they schedule Red and LA next year as I’m wondering if they would do a three hour block like that. I think Golden Boy is probably a keeper for CBS its not a very good performer under CBS standards but it has potential to grow in the next season and one thing CBS doesn’t have this year that they’ve had the past 10 years or so is great depth among their younger procedural most of their procedurals are aging veterans.

    Well as usual it was another disaster night for NBC and FOX as Pretty Little Liars and Twisted probably beat both of them over at ABC Family. Off Their Rockers has a chance of losing to Whitney tonight and Go On will probably get an undeserved reprieve to get renewed but those numbers are terrible. New Normal’s 0.7 should get it pulled from the schedule right now. How this show remains on the air I will never know.

    When Smash outperforms its lead-in like that you need to go right now!

  • Fred


    Agreed that CBS is the most consistent network on tv. However CBS also has the most scripted hits. And they almost always repeat well. Many times a CBS rerun beats first run on the other nets.

    ABC and especially NBC, can’t afford to leave low rated scripted shows on the air let alone reruns!

    Those low cost but profitable cheap reality contests sometimes are higher rated vs expensive scripted programs. Look at SPLASH and SHARK TANK.

    I am not a fan of unscripted shows, but I can’t blame the networks for wanting to make a profit. Everybody knows most scripted shows are NOT really profitable until well into a series run when many reruns and sydication are taken into account.

  • pll fan

    wonder if theo james getting the lead in a big movie franchise opposite shailene woodley is the reason for golden boy’s increase this week?

  • DryedMangoez

    Ouch at The New Normal doing worse than Smash.

  • BigBrotherFan

    I can honestly seeing NBC coming out with an announcement any day now regarding pulling the new normal off the line up and burning the episodes off in summer/late may becuase that is horrible. Over the TOP bad like the show!

  • 6 seasons and a movie

    Splash wasn’t cheap. Eyeworks is a Dutch production company who have sold the format all over the world so ABC had to pay big bucks for it.

  • Anomile

    The New Flop needs to be pulled immediately. They should just move Go On to Thursdays.

    I can’t believe how weak Betty White is becoming.

  • Mayans

    Splash will go down a notch for sure considering The Voice is back next week.

  • Mayans

    @ Anomile,

    Both episodes from Off Their Rockers were repeats, one was a “Best Of’ while the other was a repeat from season 1. Season 2 has essentially ended a couple of weeks ago, but NBC kept it on the air until The Voice is back on which is next week.

  • Melissa

    FOX is definitely the youngest skewing network, right? It usually wins the night with A18-34 even if it loses with A18-49.

  • Ultima

    Both episodes from Off Their Rockers were repeats

    Futon Critic says that last night’s episodes were the last two originals of the season (they were originally going to be repeats up until the sitcom schedule shuffle last week).

    They should just move Go On to Thursdays.

    They did…

    The New Flop


    The New (Normal) needs to be pulled immediately.

    I think they should have pulled it when they shuffled their sitcoms around, but I really doubt they’ll move Ready for Love (again!) at this point as they obviously don’t even have enough hours of it to fill out their schedule.

  • Ultima

    Splash wasn’t cheap. Eyeworks is a Dutch production company who have sold the format all over the world so ABC had to pay big bucks for it.

    Nonsense. It’s not like this is the first reality show based on a an international format.

  • Darkridedan

    Splash wasn’t terrible. IDK if I would tune in again, but anything is better for me than NSnoizeIS.
    Smash is getting better is quality. It will bring a little (new) life to Saturdays. And after all, the only thing worse than Tuesday night broadcast tv is Saturday tv. It’s ratings should feel more at home there.

  • beached

    CBS 15 Million viewers..NBC 3 million. Why doesn’t NBC just call it quits. It must be a disaster for local news to have such horrible lead-ins. Even JKL beat Leno in the 25 markets. How pathetic is NBC?

  • Mayans

    It wasn’t “based” on anything. Eyeworks USA are the producers of the show. Just like The Voice is being produced by Talpa.

    NBC paid more money (than CBS and FOX were willing) to have the show on their network, just like ABC have paid more money than other interesting networks.

    If Splash was so cheap they wouldn’t have given it so much promotion.

  • Cyrax86

    Body of Proof for renewal!

  • Mayans

    @ beached,

    Blame Leno for losing to JKL not NBC. Although they probably should’ve handled the Conan situation better.

    Why Fallon hasn’t been given Leno’s spot yet is anybody’s guess.

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