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TV Ratings Tuesday: 'Splash' Premiere Strong, 'NCIS' Falls But Wins Night, 'New Girl' & 'Smash' Down, 'Golden Boy' Up

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March 20th, 2013

Splash Premiere

Scoreboard CBS FOX ABC UNI NBC CW
Adults 18-49: Rating/Share 2.6/7 2.0/6 2.0/6 1.4/4 0.9/3 0.3/1
Adults 18-34: Rating/Share 1.6/5 1.8/6 1.3/4 1.3/4 0.6/2 0.3/1
Total Viewers (million) 14.980 4.267 8.878 3.519 2.942 0.802

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CBS was the number one network in adults 18-49 and with total viewers.

On CBS, NCIS earned a 3.1 adults 18-49 rating down 9 percent from a 3.4 for its most recent new episode on March 5.  NCIS: Los Angeles garnered a 2.8 among adults 18-49 even with its performance on March 5. Golden Boy earned a 1.7 adults 18-49 rating up 13 percent from last week’s 1.5.

On ABC, the series premiere of Splash garnered a 2.6 adults 18-49 rating up 13 percent from a 2.3  for the seeries premiere of Celebrity Wife Swap on January 3, 2012. Your predictions were way too pessimistic. It was ABC’s biggest unscripted debut in more than two years and the network’s best performance in the time period since October 18, 2011. Dancing with the Stars: Exclusive First Look earned a 2.1 adults 18-49 rating, up 5 percent from a 2.0 for last spring’s DWTS: the Story So Far on March 27, 2012. Body Of Proof scored a season high 1.5 adults 18-49 rating up 25 percent from last week’s 1.2.

On FOX, Hell’s Kitchen scored a 2.0 adults 18-49 rating down 5 percent from a 2.1 for last week’s premiere. New Girl scored a 2.2 among adults 18-49 down 4 percent from a 2.3 for its last original episode on February 26. The Mindy Project garnered a 1.7 adults 18-49 rating even with its last original episode on February 26.

On NBC, Betty White’s Off Their Rockers notched a 1.0 adults 18-49 rating down 23 percent from a 1.3 for its last original 8PM episode on February 26. A second episode at 8:30 garnered a 1.1 up 22 percent from last week’s 0.9. Go On earned a series low 1.0 adults 18-49 rating down 9 percent from two weeks ago. The New Normal scored a series low 0.7 adults 18-49 rating down 22 percent from March 5. Smash matched its series low with a 0.8 adults 18-49 rating down 11 percent from last week’s 0.9.

On the CW, the special The iHeartRadio Album Release Party With Justin Timberlake scored a 0.4 adults 18-49 rating versus Hart Of Dixie’s 0.6 in the time period on February 26.

 

Broadcast primetime ratings for March 19, 2013

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 3.1/10 19.09
ABC Splash 2.6/8 8.80
FOX Hell's Kitchen 2.0/6 4.85
NBC Betty White's Off Their Rockers 1.0/3 3.71
CW iHeart Radio Album Release w/Justin Timberlake 0.4/1 1.08
8:30 NBC Betty White's Off Their Rockers 1.1/3 3.70
9:00 CBS NCIS: Los Angeles 2.8/8 16.59
FOX New Girl 2.2/6 4.20
ABC Dancing with the Stars 2.1/6 9.58
NBC Go On 1.0/3 2.86
CW Beauty And The Beast - R 0.2/0 0.53
9:30 FOX The Mindy Project 1.7/4 3.16
NBC The New Normal 0.7/2 2.10
10:00 CBS Golden Boy 1.7/5 9.26
ABC Body Of Proof 1.5/4 8.25
NBC Smash 0.8/2 2.65

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via press note:

In Late-Night Metered Markets Tuesday night:
In Late-Night Metered Markets Tuesday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.3/6.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.6/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Tommy

    Body of Proof is back. Awesome rating. Fantastic show that highlights the talents of Dana Delany & Mark Valley fantastically. Hope the show is renewed for a fourth season. :) Hope Body of Proof goes higher. :)

  • Ultima

    @Mayans
    It wasn’t “based” on anything. Eyeworks USA are the producers of the show. Just like The Voice is being produced by Talpa.

    I’m pretty sure that in the many previous instances of this happening, the phrase “based on the (insert nationality) format” has been used to describe the show.

    If Splash was so cheap they wouldn’t have given it so much promotion.

    It’s probably not “Off Their Rockers” cheap, but it’s certainly less expensive than scripted programming.

  • Ultima

    @Mayans
    Why Fallon hasn’t been given Leno’s spot yet is anybody’s guess.

    I would guess that it’s because Leno is still under contract for The Tonight Show through May 2014.

    Sure, they flushed a ton of money on Conan’s contract, but that was to keep Leno on the network. What’s the incentive to do it again on Leno’s contract?

  • rob60990

    “If Splash was so cheap they wouldn’t have given it so much promotion.”

    That’s just nonsense and plain stuipid. ABC highly promoted it so it would do well.

  • Laura

    I’m pretty sure that New Girl will be adjusted up in the final ratings. Hell’s Kitchen ran a whole minute and half into the new episode of New Girl.

    So New Girl’s demo will be a 2.3 which is great!

  • 6 seasons and a movie

    Wait Body of Proof lost out against Golden Boy? Whoa..

  • MARTY

    hi, bill any news on the ratings of the kentucky game last night? thank you

  • 6 seasons and a movie

    @ Laura, I’m pretty sure that it won’t. ;-)

  • Matt

    Splash outperformed Amazing Race by 3 tenths in the demo! It also only trailed behind by .1 million viewers of it too! SO surprised… laughing at how much of a hit this is for ABC!

    Body Proof did well… to be honest, Splash should be its lead in! BOP will be renewed if it stays in this steady 1.3-1.6 range and 8 million viewers – I bet ABC is willing to pull another ‘miracle’. This is somewhat average for a 10PM drama – so-so in the demo but very well in viewers

  • Rebecca

    Smash is about to get interesting story-wise (and will please the Megan Hilty fans); I enjoyed last night’s episode more than the rest of what has aired this season.

    Were the divers in the picture told to stand ranked by height? lol

  • 6 seasons and a movie

    Splash is not going to be a hit people. Their ratings will dive come next week because of The Voice, yes pun intende! :D

  • Jared

    I’m pretty surprised that the Justin Timberlake special only got 1 million viewers. Although I’m not a huge fan of JT I was expecting atleast 2.5-3 million viewers to tune in. Not sure if his fanbase just isn’t that big anymore or if it’s the fact that nobody watches the CW..except me..lol

  • JJF

    If BoP holds, it might squeak out renewal for midseason again, if only because 1.5 and 8mil viewers is good for an ABC show. Sad times.

  • Ultima

    @Marty
    any news on the ratings of the kentucky game last night?

    Cable ratings should be up soon; you’ll need the network/gametime though as team names are typically not in the program title.

  • JeffT

    We already know SMASH is done. It’s been relegated to the graveyard of Saturday night, so the postmortem can begin. An autopsy is not planned, however.

  • Ultima

    @JJF
    If BoP holds, it might squeak out renewal

    Nashville only had a 1.6 for its last original. If Body of Proof starts topping it on a weekly basis over the final two months…

  • Frank

    TNN with a 0.7… we are well into CW territory here.

    If NBC does not pull TNN immediately then clearly they have given up. Throwing away a precious post-Voice spot for a TNN finale is network suicide.

  • Hugh

    More people have bought Timberlake’s single than watched a special on the CW

  • Jim

    Splash is a hit huh? Whats next celebrity Bowel Movements? How about a show on how good art and acting is becoming a thing of the past? I guess if we R going to be a 3rd world nation we R going to need the TV shows to match up with it. America the new trailer park

  • Holly Quixote

    @Jim,

    You do realize that there are more scripted TV shows available than ever before, right?

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