TV Ratings Tuesday: 'Splash' Premiere Strong, 'NCIS' Falls But Wins Night, 'New Girl' & 'Smash' Down, 'Golden Boy' Up

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March 20th, 2013

Splash Premiere

Adults 18-49: Rating/Share 2.6/7 2.0/6 2.0/6 1.4/4 0.9/3 0.3/1
Adults 18-34: Rating/Share 1.6/5 1.8/6 1.3/4 1.3/4 0.6/2 0.3/1
Total Viewers (million) 14.980 4.267 8.878 3.519 2.942 0.802


CBS was the number one network in adults 18-49 and with total viewers.

On CBS, NCIS earned a 3.1 adults 18-49 rating down 9 percent from a 3.4 for its most recent new episode on March 5.  NCIS: Los Angeles garnered a 2.8 among adults 18-49 even with its performance on March 5. Golden Boy earned a 1.7 adults 18-49 rating up 13 percent from last week’s 1.5.

On ABC, the series premiere of Splash garnered a 2.6 adults 18-49 rating up 13 percent from a 2.3  for the seeries premiere of Celebrity Wife Swap on January 3, 2012. Your predictions were way too pessimistic. It was ABC’s biggest unscripted debut in more than two years and the network’s best performance in the time period since October 18, 2011. Dancing With The Stars: Exclusive First Look earned a 2.1 adults 18-49 rating, up 5 percent from a 2.0 for last spring’s DWTS: the Story So Far on March 27, 2012. Body of Proof scored a season high 1.5 adults 18-49 rating up 25 percent from last week’s 1.2.

On FOX, Hell’s Kitchen scored a 2.0 adults 18-49 rating down 5 percent from a 2.1 for last week’s premiere. New Girl scored a 2.2 among adults 18-49 down 4 percent from a 2.3 for its last original episode on February 26. The Mindy Project garnered a 1.7 adults 18-49 rating even with its last original episode on February 26.

On NBC, Betty White’s Off Their Rockers notched a 1.0 adults 18-49 rating down 23 percent from a 1.3 for its last original 8PM episode on February 26. A second episode at 8:30 garnered a 1.1 up 22 percent from last week’s 0.9. Go On earned a series low 1.0 adults 18-49 rating down 9 percent from two weeks ago. The New Normal scored a series low 0.7 adults 18-49 rating down 22 percent from March 5. Smash matched its series low with a 0.8 adults 18-49 rating down 11 percent from last week’s 0.9.

On the CW, the special The iHeartRadio Album Release Party With Justin Timberlake scored a 0.4 adults 18-49 rating versus Hart of Dixie’s 0.6 in the time period on February 26.


Broadcast primetime ratings for March 19, 2013

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 3.1/10 19.09
ABC Splash 2.6/8 8.80
FOX Hell's Kitchen 2.0/6 4.85
NBC Betty White's Off Their Rockers 1.0/3 3.71
CW iHeart Radio Album Release w/Justin Timberlake 0.4/1 1.08
8:30 NBC Betty White's Off Their Rockers 1.1/3 3.70
9:00 CBS NCIS: Los Angeles 2.8/8 16.59
FOX New Girl 2.2/6 4.20
ABC Dancing With the Stars 2.1/6 9.58
NBC Go On 1.0/3 2.86
CW Beauty and the Beast - R 0.2/0 0.53
9:30 FOX The Mindy Project 1.7/4 3.16
NBC The New Normal 0.7/2 2.10
10:00 CBS Golden Boy 1.7/5 9.26
ABC Body of Proof 1.5/4 8.25
NBC Smash 0.8/2 2.65

via press note:

In Late-Night Metered Markets Tuesday night:
In Late-Night Metered Markets Tuesday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.3/6.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.6/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • s0303

    smash beat new normal…yikes. rip tnn…the biggest loser on monday got more than 3x the viewers than either of these shows got :)

    splash much better than i expected…

    watched hell’s kitchen for the first time last night…what a bunch of horrible people…how is this entertaining???

  • Jane

    Deception ratings may be bad but still better than everything that aired on Tuesday on NBC.

  • J.G.

    To be fair, DWTS was a clip show and not an actual results show (we get that next week), which leaves me more impressed by BOP’s numbers. If Splash even holds to a high-1, it might be a success-ish.

  • Fred


    DWTS was a recap. VERY profitable.

  • Wowza

    Everyone should be at th edge of their seats about the 18-34 numbers, guys.

    If Mindy were on NBC it would be their biggest comedy.

    Consider this. Truly consider this……


  • Petar Ivanov

    @NCIS: RED didn’t impress me.

    Wait that was premiere of ncis la spin off…..bad. As i said this spin off is bad idea. People are tired from ncis and one more will make them even more tired. But may be will hold 10 pm in tuesday. So many cbs shows flop there.

  • DW

    wow i was under this time on my prediction on splash. feeling good this A.M. . is it too early to say TTN is going buh bye?. that’s really low. that lets program sitcoms at 9 on Tuesday on three nets isn’t going to happen next season.

  • http://tvbythenumbers.com Bill Gorman

    “Golden Boy may buck the odds and get a renewal—if so, good bye VEGAS and CSI: NY”

    Assuming The Good Wife is renewed, a Golden Boy renewal would mean good bye to The Mentalist.

    VEGAS and another show, likely CSINY, are already dead.

  • SJ

    Surprising for Splash. But it’s worth remembering that both The Taste and Celeb Wife Swap premiered well in that time slot, only to sink in the following weeks. Stay tuned…

    Body of Proof back on the bubble. If they renew it, they should only air it w/DWTS.

    The entire NBC line-up is deader than dead.

  • Kyle

    Great for Splash.

    Guys DWTS was a recap. LOL It was not even a new episode.

  • John A

    I knew Splash would do well. It will probably sink in next few weeks. Good for BOP but not good enough for renewel but you never know.

  • James

    NBC shuffled its schedule all of a sudden last week…
    GO ON and THE NEW NORMAL were marked everywhere as (R) Repeats…
    Even though they were not… Too late for that. No wonder why they pulled lows.


    Damn really surprised splash did so well considering how cheap this show is. This and wipeout would have great summer combo for abc. Dwts did solid for a recap show. Body of proof raised up with dwts. Body of proof is doing better then other abc shows. Also on the CBS front golden boy is an improvement over Vegas.

  • Jonathan

    Wow you think 18 million viewers for Dancing is dead!? ABC is also very strong on Friday. I think people overlook that. Shark Tank does very well!

  • Michael Rae

    New Normal and Go On got low ratings because NBC kinda announced these new episodes very late so viewers thought that it will be a repeat. With Courteney Cox next week on Go On, I expect higher viewers next week.

  • HalCapone

    Is the rumor true that the CW is buying NBC?

  • David Howell

    ABC don’t do things by halves. Everything either collapses (Sunday serials, Tuesday comedies, Grey’s) or wildly overperforms (Scandal, Batchelor, and now Splash!).

    Surprised at Golden Boy too. We now know just how weak Vegas is in the demo when we see even Golden Boy manage 60% retention out of NCIS LA. It’s surely keeping the slot warm for Red though.

  • BigBrotherFan


    A Theo James fan, I assume?

  • k:Alex

    Splash does the same weird thing as in the Netherlands.
    It get high numbers, and the show isn’t good at all.

  • Patrick

    Body Of Proof seems to only come alive when DWTS is on – not a great sign for a renewal, especially with Nashville regularly pulling better numbers without a mahoosive lead-in like DWTS.

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