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TV Ratings Tuesday: 'Splash' Premiere Strong, 'NCIS' Falls But Wins Night, 'New Girl' & 'Smash' Down, 'Golden Boy' Up

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March 20th, 2013

Splash Premiere

Scoreboard CBS FOX ABC UNI NBC CW
Adults 18-49: Rating/Share 2.6/7 2.0/6 2.0/6 1.4/4 0.9/3 0.3/1
Adults 18-34: Rating/Share 1.6/5 1.8/6 1.3/4 1.3/4 0.6/2 0.3/1
Total Viewers (million) 14.980 4.267 8.878 3.519 2.942 0.802

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CBS was the number one network in adults 18-49 and with total viewers.

On CBS, NCIS earned a 3.1 adults 18-49 rating down 9 percent from a 3.4 for its most recent new episode on March 5.  NCIS: Los Angeles garnered a 2.8 among adults 18-49 even with its performance on March 5. Golden Boy earned a 1.7 adults 18-49 rating up 13 percent from last week’s 1.5.

On ABC, the series premiere of Splash garnered a 2.6 adults 18-49 rating up 13 percent from a 2.3  for the seeries premiere of Celebrity Wife Swap on January 3, 2012. Your predictions were way too pessimistic. It was ABC’s biggest unscripted debut in more than two years and the network’s best performance in the time period since October 18, 2011. Dancing with the Stars: Exclusive First Look earned a 2.1 adults 18-49 rating, up 5 percent from a 2.0 for last spring’s DWTS: the Story So Far on March 27, 2012. Body Of Proof scored a season high 1.5 adults 18-49 rating up 25 percent from last week’s 1.2.

On FOX, Hell’s Kitchen scored a 2.0 adults 18-49 rating down 5 percent from a 2.1 for last week’s premiere. New Girl scored a 2.2 among adults 18-49 down 4 percent from a 2.3 for its last original episode on February 26. The Mindy Project garnered a 1.7 adults 18-49 rating even with its last original episode on February 26.

On NBC, Betty White’s Off Their Rockers notched a 1.0 adults 18-49 rating down 23 percent from a 1.3 for its last original 8PM episode on February 26. A second episode at 8:30 garnered a 1.1 up 22 percent from last week’s 0.9. Go On earned a series low 1.0 adults 18-49 rating down 9 percent from two weeks ago. The New Normal scored a series low 0.7 adults 18-49 rating down 22 percent from March 5. Smash matched its series low with a 0.8 adults 18-49 rating down 11 percent from last week’s 0.9.

On the CW, the special The iHeartRadio Album Release Party With Justin Timberlake scored a 0.4 adults 18-49 rating versus Hart Of Dixie’s 0.6 in the time period on February 26.

 

Broadcast primetime ratings for March 19, 2013

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 3.1/10 19.09
ABC Splash 2.6/8 8.80
FOX Hell's Kitchen 2.0/6 4.85
NBC Betty White's Off Their Rockers 1.0/3 3.71
CW iHeart Radio Album Release w/Justin Timberlake 0.4/1 1.08
8:30 NBC Betty White's Off Their Rockers 1.1/3 3.70
9:00 CBS NCIS: Los Angeles 2.8/8 16.59
FOX New Girl 2.2/6 4.20
ABC Dancing with the Stars 2.1/6 9.58
NBC Go On 1.0/3 2.86
CW Beauty And The Beast - R 0.2/0 0.53
9:30 FOX The Mindy Project 1.7/4 3.16
NBC The New Normal 0.7/2 2.10
10:00 CBS Golden Boy 1.7/5 9.26
ABC Body Of Proof 1.5/4 8.25
NBC Smash 0.8/2 2.65

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via press note:

In Late-Night Metered Markets Tuesday night:
In Late-Night Metered Markets Tuesday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.3/6.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.6/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • http://tvbythenumbers.com Bill Gorman

    “And were those new episodes of Go On and The New Normal?. – the schedule on the right on this page said they were repeats.”

    Our schedule grid, produced by Tribune Media Services and widely used online and in print, is sometimes not updated with late schedule updates.

  • Alex

    A decent enough start for Splash I suppose. Its a terrible format and the show has a long road ahead so we’ll see how things go.

    NBC’s disasters continue. We’ll see if The Voice provides any kind of uplift to the rest of the schedule when it returns next week. Not that it really makes much difference at this point given the changes coming to their schedule.

  • Seth

    Splash is one of the best new shows to hit the airwaves in MANY years. Probably the last show I considered must see viewing was LOST until Splash came around.

  • zerg

    I don’t see a 2.6 on abc Tuesday at 8 since LMS premiere, it will sink next week..

    1.1-1.0-1.0-0.7-0.8 The Voice ALL THE WEEK please

  • Brian J

    And this is why I think NBC would be better to put its biggest comedies on Tuesdays next fall. There’s only one comedy hour there now besides its own, and it’s not that powerful. Meanwhile, ABC could be dead in the hour, or at best not that strong, and CBS is likely to keep its schedule exactly the same or make minor changes. This hour is, in some ways, wide open, and it’s perfect for MJF to come in and dominate it.

    Along the same lines, why renew either GO or TNN for anything other than a last resort midseason replacement? Short of keeping Thursdays between 8-9:00 mostly the same, there’s all the reason in the world for wiping its slate clean. It could focus on two to at most four new comedies for the fall split between Mondays and Tuesdays and then build from there.

  • phyllis

    I am very tired of watching celebs on tv reality they bore me But i guess if they want to make asses of themselves on tv so be it. I guess it shows they are human to cause lately the media is making them all out to be super human . They all get in more trouble then us regular people.

  • cc

    Please let Splash drown next week before the networks think viewers want to see this stuff.

  • guy

    Very surprised about Splash. I watched and was bored. But give it to ABC for getting the beauty queen and a fat guy to dive.

    My guess, the producers will “keep” Louie and the queen on as long as possible.

    I won’t be tuning in again.

  • Cougar Town Forever

    @Johnathon

    DWTS isn’t dead. It performed ok for the night, even with a clip show. But it’s rating have definately been slipping noticeably. This used to be one of the two highest rated shows on TV. Now…not so much. I would argue that the show hasn’t done enough to reinvigorate itself over the past few years. Sure, get some new Celebs, replace some of the Pro’s, swap Brooke Burke for Samantha Harris; but fundamentally, the show doesn’t feel like it is making any effort to keep itself fresh.

    For comparison, watch Survivor or The Bachelor: both shows tweek their formats a little bit every season to keep it interesting and to add some drama. Those two shows, which feel like they’ve been around forever, have actually had their ratings go up a little over the last couple years.

  • Petar Ivanov

    The voice will make weak tueasay shows to suffer.

  • http://tvbythenumbers.com Bill Gorman

    “Body Of Proof seems to only come alive when DWTS is on – not a great sign for a renewal, especially with Nashville regularly pulling better numbers without a mahoosive lead-in like DWTS.”

    That “mahoosive” DWTS lead in was a 2.0 in the 9:30 hour. Suburgatory has averaged a 2.1 before Nashville on Wednesday this spring.

  • BigBrotherFan

    This sucks because I Tivo both The New Normal and Go On and took them off yesterday for The MiNDAY Project and THEY WHERE NEW..GO FIGURE..Well I’m done with THE NEW NORMAL it’s dumb, anyway..horrible stereotypes of gay men braught forth ONLY by RYAN MURPHY *GAG*. Matt Bomers 1 episode character was great, though.

    I hope GO ON comes back but they need to make some changes there.

  • Alex

    Also can we all consider just how horrific the Tuesday 10PM slot is.

    At this stage Parenthood is the only show to air in that slot that has a real chance of coming back next season and NBC had such little faith in that its already wrapped its season. What on earth is going on in that slot? Its not like the networks have just stopped trying there or anything.

  • Richard Steven Hack

    Body of Proof did much better than I expected (assuming it’s not adjusted down.) Probably should wait for the finals. Still, I don’t expect it ever to regain a 2.0 and still expect it to be down to a 1.0 by end of its season.

  • Jonathan

    Splash is fun and silly. You guys make it seem like it should be serious like CSI or something. Take it for what it is.

  • PurpleDrazi

    SPLASH gets a 2.6?!?

    *shakes raised fist angrily

    Dang you TV watching public! Dang you to heck!!!!!

  • Rebecca

    @Martin
    Yep, they were new episodes.

  • Petar Ivanov

    so splash is what we will talk today than i will watch it.

    ps halfs please.

  • Jonathan

    The Mindy Project was hilarious last night!

  • CK

    I usually watch Go On, but I saw it listed as a repeat so I didn’t tune in. Which sucks. I wonder how many others did that. Way to screw up your schedule, NBC. Geez, they can’t do anything right.

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