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TV Ratings Tuesday: 'Splash' Premiere Strong, 'NCIS' Falls But Wins Night, 'New Girl' & 'Smash' Down, 'Golden Boy' Up

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Written By

March 20th, 2013

Splash Premiere

Scoreboard CBS FOX ABC UNI NBC CW
Adults 18-49: Rating/Share 2.6/7 2.0/6 2.0/6 1.4/4 0.9/3 0.3/1
Adults 18-34: Rating/Share 1.6/5 1.8/6 1.3/4 1.3/4 0.6/2 0.3/1
Total Viewers (million) 14.980 4.267 8.878 3.519 2.942 0.802

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CBS was the number one network in adults 18-49 and with total viewers.

On CBS, NCIS earned a 3.1 adults 18-49 rating down 9 percent from a 3.4 for its most recent new episode on March 5.  NCIS: Los Angeles garnered a 2.8 among adults 18-49 even with its performance on March 5. Golden Boy earned a 1.7 adults 18-49 rating up 13 percent from last week’s 1.5.

On ABC, the series premiere of Splash garnered a 2.6 adults 18-49 rating up 13 percent from a 2.3  for the seeries premiere of Celebrity Wife Swap on January 3, 2012. Your predictions were way too pessimistic. It was ABC’s biggest unscripted debut in more than two years and the network’s best performance in the time period since October 18, 2011. Dancing with the Stars: Exclusive First Look earned a 2.1 adults 18-49 rating, up 5 percent from a 2.0 for last spring’s DWTS: the Story So Far on March 27, 2012. Body Of Proof scored a season high 1.5 adults 18-49 rating up 25 percent from last week’s 1.2.

On FOX, Hell’s Kitchen scored a 2.0 adults 18-49 rating down 5 percent from a 2.1 for last week’s premiere. New Girl scored a 2.2 among adults 18-49 down 4 percent from a 2.3 for its last original episode on February 26. The Mindy Project garnered a 1.7 adults 18-49 rating even with its last original episode on February 26.

On NBC, Betty White’s Off Their Rockers notched a 1.0 adults 18-49 rating down 23 percent from a 1.3 for its last original 8PM episode on February 26. A second episode at 8:30 garnered a 1.1 up 22 percent from last week’s 0.9. Go On earned a series low 1.0 adults 18-49 rating down 9 percent from two weeks ago. The New Normal scored a series low 0.7 adults 18-49 rating down 22 percent from March 5. Smash matched its series low with a 0.8 adults 18-49 rating down 11 percent from last week’s 0.9.

On the CW, the special The iHeartRadio Album Release Party With Justin Timberlake scored a 0.4 adults 18-49 rating versus Hart Of Dixie’s 0.6 in the time period on February 26.

 

Broadcast primetime ratings for March 19, 2013

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 3.1/10 19.09
ABC Splash 2.6/8 8.80
FOX Hell's Kitchen 2.0/6 4.85
NBC Betty White's Off Their Rockers 1.0/3 3.71
CW iHeart Radio Album Release w/Justin Timberlake 0.4/1 1.08
8:30 NBC Betty White's Off Their Rockers 1.1/3 3.70
9:00 CBS NCIS: Los Angeles 2.8/8 16.59
FOX New Girl 2.2/6 4.20
ABC Dancing with the Stars 2.1/6 9.58
NBC Go On 1.0/3 2.86
CW Beauty And The Beast - R 0.2/0 0.53
9:30 FOX The Mindy Project 1.7/4 3.16
NBC The New Normal 0.7/2 2.10
10:00 CBS Golden Boy 1.7/5 9.26
ABC Body Of Proof 1.5/4 8.25
NBC Smash 0.8/2 2.65

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via press note:

In Late-Night Metered Markets Tuesday night:
In Late-Night Metered Markets Tuesday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.3/6.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.6/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Brian J

    @Pinkle:

    NBC should have comedies on Tuesdays, but not these. I like Matthew Perry, but this show might not be the one for him. I also like the people on TNN, but whatever creative promise it has, there’s no commercial reason to renew it.

    As for NCIS: LA, CBS should consider moving the show to Wednesdays, Fridays, or Sundays, and putting the new spin off after the original.

  • http://tvbythenumbers.com Bill Gorman

    Tear through these half hour ratings like a kid on Christmas morning!

    8:00PM H/P 30.9
    SPLASH ABC 2.5
    NCIS CBS 3.1
    BETTY WHITE’S OFF THEIR R NBC 1.0
    HELL’S KITCHEN FOX 2.0
    TARGET IHEART RADIO CW 0.4
    8:30PM H/P 34.0
    SPLASH ABC 2.7
    NCIS CBS 3.1
    BETTY WHITE’S OFF THEIR R NBC 1.1
    HELL’S KITCHEN FOX 2.0
    TARGET IHEART RADIO CW 0.4
    9:00PM H/P 36.1
    DANCING WITH THE STARS: E ABC 2.2
    NCIS: LOS ANGELES CBS 2.9
    GO ON NBC 1.0
    NEW GIRL FOX 2.2
    BEAUTY AND THE BEAST – R CW 0.2
    9:30PM H/P 37.9
    DANCING WITH THE STARS: E ABC 2.0
    NCIS: LOS ANGELES CBS 2.8
    THE NEW NORMAL NBC 0.7
    THE MINDY PROJECT FOX 1.7
    BEAUTY AND THE BEAST – R CW 0.1
    10:00PM H/P 36.7
    BODY OF PROOF ABC 1.6
    GOLDEN BOY CBS 1.8
    SMASH NBC 0.7
    10:30PM H/P 34.5
    BODY OF PROOF ABC 1.4
    GOLDEN BOY CBS 1.6
    SMASH NBC 0.8

  • Billy

    Splash did well. Will people keep watching ?

  • Corporate Mumbo Jumbo

    Justin Timberlake bombed…The problem with him is that the youngsters these days know him as an actor since he hasn’t had an album in years. Now they are like, “Just another actor trying to sing”

  • Billy

    Looks like NCIS got pushed down by DST as we have seen for the past week or so.

  • Petar Ivanov

    @Also can we all consider just how horrific the Tuesday 10PM slot is.

    At this stage Parenthood is the only show to air in that slot that has a real chance of coming back next season and NBC had such little faith in that its already wrapped its season. What on earth is going on in that slot? Its not like the networks have just stopped trying there or anything.

    I agree. I guess people think that networks put only their crap on tuesday. Bit sure why but they really don’t put there hit shows. Other than NCIS 10 years ago. May be because ncis.

  • DanaK

    It appears quite a few people and some DVRs thought Go On and The New Normal were repeats last night and that likely explains their drops. Let’s see what happens next week with Voice returning and Go On having Courtney Cox as a guest.

  • J

    I love Smash so much. Such a good show. It’s too bad it didn’t find an audience this year. Makes me really sad…..

  • American

    I didn’t think Go On and TNN were new last night…oh well, I did watch LA for the first time.

  • Win

    man if that beauty repeat gets adjusted down to a .1 ;)

  • don juan

    Splash?? Really America??? Really???

  • Rick

    @Corporate Mumbo Jumbo, Timberlake might have bombed on the CW, but his cd sales will be ENORMOUS the first week — over 500,000. You really should read more.

    Every time a show like SPLASH succeeds, television gets worse.

  • Joel

    If BOP can stay at 1.5 it will be back. It drew over 8 million total viewers and no other show at ABC at Tuesday at 10 has done any better in years.

  • joe

    And were those new episodes of Go On and The New Normal?. – the schedule on the right on this page said they were repeats.

  • RDavid

    @Petar Ivanov-

    “People are tired from ncis and one more will make them even more tired.”

    Where are you getting that people are tired from NCIS? NCIS was down yet still had more that 19 Mill. watching, and NCIS-LA over 16 m. The shows have perhaps never been more popular.

  • BigBrotherFan

    Corporate Mumbo Jumbo

    Wow! I think you’re right! He’s focused so much on his acting that I’m sure people 12-18 know him for that now…but his last album wasn’t too too long ago for people not to remember..what was it? 2006?
    Anyway…He’s good at both and can have a career in either or.

  • Billy

    Interesting that Golden Boy went up.

  • Brian J

    @Alex:

    I know I am alone in this, and I know it probably won’t happen, but I think NBC should consider renewing Parenthood for 26-30 episodes for next season, split between the fall and spring. (I don’t know if or when the show is scheduled to go into syndication, but it should work on that like right now, as it might make a noticeable difference for next season.) Like Grimm, the show seems to have a fairly stable audience, and while it’s not exactly young, it seems like it could go on for many more seasons. So whether or not growth from syndication is possible before next season, NBC should rerun this season on Wednesdays this summer, after America’s Got Talent, and leave it on Wednesday nights in the fall. My guess is that Chicago Fire will stay put, and this show seems like a good fit with that one. The network could premiere a similar drama, like After Hours or Hatfields & McCoys, at 8:00. Could be a nice boost for the whole night.

  • John_M

    smash outperformed its weak lead in, New Normal!

    Talk about ‘any port in a storm’

  • Bev

    Splash and Smash on the same night. The names are very confusing.
    Does this now mean NBC weekly show average has fallen further, to 1.0 maybe?

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