TV Ratings Tuesday: 'Splash' Premiere Strong, 'NCIS' Falls But Wins Night, 'New Girl' & 'Smash' Down, 'Golden Boy' Up

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March 20th, 2013

Splash Premiere

Adults 18-49: Rating/Share 2.6/7 2.0/6 2.0/6 1.4/4 0.9/3 0.3/1
Adults 18-34: Rating/Share 1.6/5 1.8/6 1.3/4 1.3/4 0.6/2 0.3/1
Total Viewers (million) 14.980 4.267 8.878 3.519 2.942 0.802


CBS was the number one network in adults 18-49 and with total viewers.

On CBS, NCIS earned a 3.1 adults 18-49 rating down 9 percent from a 3.4 for its most recent new episode on March 5.  NCIS: Los Angeles garnered a 2.8 among adults 18-49 even with its performance on March 5. Golden Boy earned a 1.7 adults 18-49 rating up 13 percent from last week’s 1.5.

On ABC, the series premiere of Splash garnered a 2.6 adults 18-49 rating up 13 percent from a 2.3  for the seeries premiere of Celebrity Wife Swap on January 3, 2012. Your predictions were way too pessimistic. It was ABC’s biggest unscripted debut in more than two years and the network’s best performance in the time period since October 18, 2011. Dancing With The Stars: Exclusive First Look earned a 2.1 adults 18-49 rating, up 5 percent from a 2.0 for last spring’s DWTS: the Story So Far on March 27, 2012. Body of Proof scored a season high 1.5 adults 18-49 rating up 25 percent from last week’s 1.2.

On FOX, Hell’s Kitchen scored a 2.0 adults 18-49 rating down 5 percent from a 2.1 for last week’s premiere. New Girl scored a 2.2 among adults 18-49 down 4 percent from a 2.3 for its last original episode on February 26. The Mindy Project garnered a 1.7 adults 18-49 rating even with its last original episode on February 26.

On NBC, Betty White’s Off Their Rockers notched a 1.0 adults 18-49 rating down 23 percent from a 1.3 for its last original 8PM episode on February 26. A second episode at 8:30 garnered a 1.1 up 22 percent from last week’s 0.9. Go On earned a series low 1.0 adults 18-49 rating down 9 percent from two weeks ago. The New Normal scored a series low 0.7 adults 18-49 rating down 22 percent from March 5. Smash matched its series low with a 0.8 adults 18-49 rating down 11 percent from last week’s 0.9.

On the CW, the special The iHeartRadio Album Release Party With Justin Timberlake scored a 0.4 adults 18-49 rating versus Hart of Dixie’s 0.6 in the time period on February 26.


Broadcast primetime ratings for March 19, 2013

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 3.1/10 19.09
ABC Splash 2.6/8 8.80
FOX Hell's Kitchen 2.0/6 4.85
NBC Betty White's Off Their Rockers 1.0/3 3.71
CW iHeart Radio Album Release w/Justin Timberlake 0.4/1 1.08
8:30 NBC Betty White's Off Their Rockers 1.1/3 3.70
9:00 CBS NCIS: Los Angeles 2.8/8 16.59
FOX New Girl 2.2/6 4.20
ABC Dancing With the Stars 2.1/6 9.58
NBC Go On 1.0/3 2.86
CW Beauty and the Beast - R 0.2/0 0.53
9:30 FOX The Mindy Project 1.7/4 3.16
NBC The New Normal 0.7/2 2.10
10:00 CBS Golden Boy 1.7/5 9.26
ABC Body of Proof 1.5/4 8.25
NBC Smash 0.8/2 2.65

via press note:

In Late-Night Metered Markets Tuesday night:
In Late-Night Metered Markets Tuesday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.3/6.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.6/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Anthony Parello (AP076)

    “cause lately the media is making them all (celebrities) out to be super human”

    There was a report that Louie Anderson had attained “super human” status and I missed it!!!! Damn!!!

  • Brian J

    How much do we really think the possible confusion over whether GO and TNN were repeats really hurt them, and how much of it is really NBC’s fault?

  • Billy

    NBC sitcoms are just a mess. I wonder if The Voice will give these shows a big lift next week.

  • Michael

    It could be my eyes that are deceiving me, but the TVBTN guide listed The New Normal, as a repeat yesterday?

  • rob60990

    Lmao at Splash. What a shock people sampled this. The show was alright. There was no way they would send home sexy Katherine Webb the first night.

    New Girl did 1 tenth better than a DWTS recap of last nights show. Pathetic for New Girl.

  • James

    Damn it people. Don’t tune in to watch worthless fillers like ‘splash’. It sends the wrong message to the networks; they’ve started to think similar shows are ‘quality’ productions.

  • Petar Ivanov


    In US viewers are not count, Only for PR.

  • Nicholas Brody

    Wish SMASH should’ve stay on Tuesdays not Saturdays. Hate to wonder if GOLDEN BOY gets renewed for a second season but I’ll be the bearer of bad news around here. :-(

  • Nicholas Brody

    Hope SPLASH gets one season tops by ABC. :-(

  • Holly

    @Brian J,

    I think NBC should consider renewing Parenthood for 26-30 episodes

    What? No one orders a 30 episode season, even for their big shows. Should NBC order a full 22-24 episode season for Parenthood? Sure. But they will not go over that.

  • Wowza

    The Mindy Project is absolutely killing!!

  • Win

    With the way NBC treats Parenthood, I wouldn’t be surprised that when it is finally renewed it’ll be for a final season consisting of the 20 episodes needed to reach the now magic 88.
    As a fan of Parenthood, I surely hope this isn’t the case. But is could see it happening this way.

    and then we can start a kickstarter for a movie, where the braverman clan goes on Vacation and Hijinks and drama ensue. ;)

  • Wowza

    Mindy ahs afanbase, it didnt dip at all. If it could have a fanbase of 1.8 , just a tad higher, tid be a lock for a few seasons. Small and passionate.

  • Ashley

    Just wow at Splash like everyone else said. NCIS is kicking so newbie ass! Way to show the new shows how it’s done. Have good writers, funny writers, good cast, good acting and good vibe with one another.

    As for Golden Boy, since it’s winning it’s slot, I wonder if it’ll still be cancelled.

  • Leondre

    New girl didn’t get a bump from Hell’s Kitchen.

    Go On and The New Normal should not be renewed. NBC, how will renewing Go On help in any way next year?

  • Anthony Parello (AP076)

    @Brian J
    “but I think NBC should consider renewing Parenthood for 26-30 episodes for next season”

    Welcome to the year 2013, how has it been in 1963?

  • John K.

    So Bill, you are confirming that the schedule on the right of this page is often wrong? One of the reasons I come to this site is to quickly see what is new on broadcast TV on particular nights. Very bold of you to admit that. Maybe you should be updating and creating your own.

  • Holly


    As for Golden Boy, since it’s winning it’s slot, I wonder if it’ll still be cancelled.

    Winning your timeslot means nothing, especially on CBS.

  • Brian J


    Yeah, it probably wouldn’t get 30, but 26 should be doable. It’s harder for most shows and harder still for a show with as big a cast as Parenthood, but regardless, the reasonI suggested it was that the more episodes a show has, the easier it might be to attract new viewers. NBC has a real gem on its hands and should promote the show for all its worth, as it could go on for many more seasons. It hasn’t done that so far, but it could do that now, and it should do that, since it owns the show.

  • http://tvbythenumbers.com Bill Gorman

    “As for Golden Boy, since it’s winning it’s slot, I wonder if it’ll still be cancelled.”

    “Winning its slot” is PR fluff.

    The question CBS asks itself is “can we do better?”.

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