TV Ratings Tuesday: 'Splash' Premiere Strong, 'NCIS' Falls But Wins Night, 'New Girl' & 'Smash' Down, 'Golden Boy' Up

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March 20th, 2013

Splash Premiere

Adults 18-49: Rating/Share 2.6/7 2.0/6 2.0/6 1.4/4 0.9/3 0.3/1
Adults 18-34: Rating/Share 1.6/5 1.8/6 1.3/4 1.3/4 0.6/2 0.3/1
Total Viewers (million) 14.980 4.267 8.878 3.519 2.942 0.802


CBS was the number one network in adults 18-49 and with total viewers.

On CBS, NCIS earned a 3.1 adults 18-49 rating down 9 percent from a 3.4 for its most recent new episode on March 5.  NCIS: Los Angeles garnered a 2.8 among adults 18-49 even with its performance on March 5. Golden Boy earned a 1.7 adults 18-49 rating up 13 percent from last week’s 1.5.

On ABC, the series premiere of Splash garnered a 2.6 adults 18-49 rating up 13 percent from a 2.3  for the seeries premiere of Celebrity Wife Swap on January 3, 2012. Your predictions were way too pessimistic. It was ABC’s biggest unscripted debut in more than two years and the network’s best performance in the time period since October 18, 2011. Dancing With The Stars: Exclusive First Look earned a 2.1 adults 18-49 rating, up 5 percent from a 2.0 for last spring’s DWTS: the Story So Far on March 27, 2012. Body of Proof scored a season high 1.5 adults 18-49 rating up 25 percent from last week’s 1.2.

On FOX, Hell’s Kitchen scored a 2.0 adults 18-49 rating down 5 percent from a 2.1 for last week’s premiere. New Girl scored a 2.2 among adults 18-49 down 4 percent from a 2.3 for its last original episode on February 26. The Mindy Project garnered a 1.7 adults 18-49 rating even with its last original episode on February 26.

On NBC, Betty White’s Off Their Rockers notched a 1.0 adults 18-49 rating down 23 percent from a 1.3 for its last original 8PM episode on February 26. A second episode at 8:30 garnered a 1.1 up 22 percent from last week’s 0.9. Go On earned a series low 1.0 adults 18-49 rating down 9 percent from two weeks ago. The New Normal scored a series low 0.7 adults 18-49 rating down 22 percent from March 5. Smash matched its series low with a 0.8 adults 18-49 rating down 11 percent from last week’s 0.9.

On the CW, the special The iHeartRadio Album Release Party With Justin Timberlake scored a 0.4 adults 18-49 rating versus Hart of Dixie’s 0.6 in the time period on February 26.


Broadcast primetime ratings for March 19, 2013

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 3.1/10 19.09
ABC Splash 2.6/8 8.80
FOX Hell's Kitchen 2.0/6 4.85
NBC Betty White's Off Their Rockers 1.0/3 3.71
CW iHeart Radio Album Release w/Justin Timberlake 0.4/1 1.08
8:30 NBC Betty White's Off Their Rockers 1.1/3 3.70
9:00 CBS NCIS: Los Angeles 2.8/8 16.59
FOX New Girl 2.2/6 4.20
ABC Dancing With the Stars 2.1/6 9.58
NBC Go On 1.0/3 2.86
CW Beauty and the Beast - R 0.2/0 0.53
9:30 FOX The Mindy Project 1.7/4 3.16
NBC The New Normal 0.7/2 2.10
10:00 CBS Golden Boy 1.7/5 9.26
ABC Body of Proof 1.5/4 8.25
NBC Smash 0.8/2 2.65

via press note:

In Late-Night Metered Markets Tuesday night:
In Late-Night Metered Markets Tuesday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.3/6.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.6/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Rebecca

    Yeah, @Martin and maybe some others (haven’t checked) mentioned it earlier.
    Really enjoying The Mindy Project – last night’s episode was out of sequence (should have been before the last 2 or 3 episodes) but that’s okay; still funny. Caught Go On last night and am now watching TNN (finished NG). Hope I can get to Cougar Town and Smash before I leave town (flying to Disney World tomorrow, yay!).

  • Brian J


    NBC just needs to be smart in the way it schedules it shows next season, and it could see some real growth. Maybe it’s just me, but the pilots it ordered sound better than last year’s crop did. It also has a solid stock of good if not commercially successful shows as is, so it’s got that down.

  • Anthony Parello (AP076)

    @Brian J

    I get your points but last year folks waited 6 months and 11 days for the return of Parenthood and this fall it will be just over 7 months (hardly 9). The fans of the show are more than “compensated” by the fact the show tends not to have major breaks or repeats in season.

    I doubt this scheduling pattern is preventing the masses from enjoying the show in larger amounts. This type of scheduling works fine for other shows especially on cable.

  • HalCapone

    “The old hags just can’t get enough of NCIS!

    YIKES! A bit harsh there, John, don’t ya think? Even though I don’t watch the Crime Broadcasting Syndicate’s smorgasbord of tired cop procedural shows, I always try to be respectful to old hags and the entire adult diaper wearing crowd that watches CBS.

  • José Pastor

    I hope Splash gets cancelled

  • theCroup

    I watched Splash (yeah, I don’t even know why) and it was just entirely full of second-hand embarrassment for all involved. For once I was happy for the very frequent and long commercial breaks because it gave me a breather from all the cringing. I didn’t quite make it to the end. I just really hope the show drops sub-1.0 and gets canceled.

    Yikes at Go On and The New Normal. They probably were affected a bit by being initially scheduled for repeats but I’ve got to be honest, I really don’t think most people pay attention to those TV schedules ahead of time. I usually don’t decide what to watch until day/moment of (when I sit down and flick on the tv and go looking for something) and let my DVR take care of the rest (it’s set to record all new episodes of certain shows). I don’t record TNN so have no idea if DVRs mistakenly thought it was a repeat and failed to record. If that were the case, I’d be crying foul, but if not, I just doubt most people are making their viewing schedules around the TV guide.

  • Mon

    Good for Golden Boy! Not enough for renewal but it’s nice to see it’s up from last week. Chi McBride did great last night. Theo James while still a newcomer can do good acting and can still improve. The flashforwards are to look forward to.

    I’m pleased to see Mindy steady. Where can I buy that book called “Microwave Cooking For One”?

  • buttondiet

    With barely 2 million viewers and a 0.7 TNN is for sure cancelled. It makes Guy with Kids worth saving. and DWTS predictably gave Body of Proof a much needed boost. Shame it can’t pull those ratings on it’s own, it’s a good show.

  • buttondiet

    With barely 2 million viewers and a 0.7 TNN is for sure cancelled. It makes Guy with Kids worth saving. and DWTS predictably gave Body of Proof a much needed boost. Shame it can’t pull those ratings on it’s own, it’s a good show.

  • Jarrod

    I would LOVE to see Parenthood renewed for a new season for 22 episodes or more, but it’s not the factor of renewing it, it’s the factor of having SUCH a big cast that puts strain on NBC. The show may be rated highly enough (this season anyway), but it could easily fall down next year, seeing as it drops an extra million. This indicates a trend that it could go down further. They’ve got at least 16 main cast members alone with various amounts of recurring characters, so it’s about NBC forking out the cash more than it is renewing the show for further seasons and episodes. Nevertheless, A FULL season pick-up of 24 episodes would be FANTASTIC!

  • Brian J

    @Anthony Parello (AP076):

    My bad for counting in my head, lol. Anyway, it went off the air in January of this year and won’t return until September, so that’s 8 months. Last year, as you said, it was 7, so close enough.

    And the point isn’t that fans have to wait for new episodes. It’s that it’s hard to build an audience when the damn show isn’t on regular television. It’s not as if NBC were rerunning the show on Saturday instead of Tuesday. It’s that it’s not running it at all.

  • sarah

    Only 2.8 for ncis red pilot. not a good sign :|.

  • Brian J


    The economics with this show are curious, and you’d think they’d be able to work a situation out like some cable shows have, where even main cast members are not in every episode.

  • poweranimals

    Was DWTS just a recap episode? Rather strange after just one episode.

  • KevinSW

    At this point, Guys With Kids is looking much better than Go On.

  • HalCapone

    Me thinks “the new normal” for NBC is 1.0 and below. Hurry back football!

  • Sara

    Used to be a big NCIS fan but it’s getting so corny and bland in recent seasons.

  • Fed

    The one thing that i really like about CBS is that they don’t mess up their schedule all year. Sure there is the occasional Saturday burn-offs but it is nothing like ABC and NBC schedules. Every year they fill midseason with useless reality shows for 4-5 episodes, like Splash, Wife Swap, The Taste, Take it all, Who’s Still Standing… None of those show are going to be the next Survivor or AI. Just do like CBS – new episodes, repeats, new episodes, more repeats.

  • Petar Ivanov

    @The economics with this show are curious, and you’d think they’d be able to work a situation out like some cable shows have, where even main cast members are not in every episode.

    Its is possible. Only this season i saw 2 or 3 PoI episodes without at least one main lead. Even without Reese. And ratings were the same. The walking dead so many episodes are only with 3 or 4 main leads. Again ratings are the same. So if series is successful you can go with episodes without main leads. Big gamble is will ratings hold. In my opinion if is true successful they will.

  • mindilee

    Just curious – I really tried to watch the NCIS:LA episode last night but just didn’t like it. They will have to do much better than that to keep me as a viewer and I was surprised because I like NCIS and NCIS:LA. Haven’t heard a lot of thoughts about what people think of this new team.

    I usually don’t wish bad thoughts on tv shows but I really hope Golden Boy goes away. Tried to watch it several times and I find it totally unwatchable – realize that is just my opinion but I’d hate to see another show gone because of this one.

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