Late Night TV Ratings For March 11-15, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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March 21st, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON TOP THE ABC AND CBS TIME-PERIOD COMPETITION IN EVERY KEY CATEGORY FOR THE LATE-NIGHT WEEK OF MARCH 11-15

 

 

WITH SPECIAL APPEARANCES BY JUSTIN TIMBERLAKE, JIMMY FALLON GENERATES HIS BIGGEST NIGHTLY 18-49 AUDIENCE, EXCLUDING NIGHTS OF MAJOR PRIMETIME SPORTS, IN MORE THAN A YEAR

 

UNIVERSAL CITY, Calif. — March 21, 2013 — “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” have finished #1 for the week of March 11-15 in every key ratings category versus their ABC and CBS time-period competition.

 

At 11:35 p.m. ET, “The Tonight Show with Jay Leno” delivered bigger audiences than CBS’s “Late Show with David Letterman” and ABC’s “Jimmy Kimmel Live” in total viewers as well as both men and women in the 18-49, 18-34 and 25-54 demos.

 

For the week, “The Tonight Show with Jay Leno” averaged 3.4 million total viewers at 11:35 p.m., while “Late Show With David Letterman” averaged 2.9 million. “Jimmy Kimmel Live,” which was in rebroadcast, averaged 2.1 million. In the 18-49 demo, “The Tonight Show” averaged 0.7, topping the 0.6 of both “Late Show” and “Jimmy Kimmel Live.”

 

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 17 weeks in a row and topped "Kimmel" for eight of their 10 head-to-head weeks. In total viewers, Leno has out-delivered Letterman for 21 weeks in a row and all 10 weeks he and Kimmel have competed versus one another.

 

At 12:35 a.m. ET, “Late Night with Jimmy Fallon” averaged 1.7 million viewers for the week, which was 300,000 more than CBS’s “Late Late Show with Craig Ferguson.” ABC’s newsmagazine “Nightline” drew 1.3 million for its half-hour telecast. “Late Night With Jimmy Fallon,” which featured weeklong appearances from Justin Timberlake, also defeated “Late Late Show” in the 18-49 demo – 0.5 vs. 0.4 – while “Nightline” earned a 0.3.

 

Versus the same week last year, “Late Night with Jimmy Fallon” was up 33 percent in adults 18-34 (to 283,000 viewers vs. 212,000) and up 30 percent in teens 12-17 (39,000 vs. 30,000).

 

Friday's "Late Night" generated Fallon’s biggest 18-49 audience (889,000) for any night of the week since Thanksgiving (when NBC Sports covered NFL football in primetime). Excluding nights of special primetime sports coverage, this was the biggest "Late Night" 18-49 audience in more than a year, since Friday, Feb. 3, 2012, during a week of special telecasts from Indianapolis leading up to the Super Bowl.

 

Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 22 of the last 23 weeks and prevailed in total viewers for 19 of the last 21 weeks. Versus "Nightline" in their head-to-head half-hour, Fallon has out-delivered the ABC series for 10 weeks in a row in viewers 18-49 and six of the last seven weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 11-15. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.7 rating, 3 share

 

CBS “Late Show,” 0.6/3

 

ABC “Kimmel,” 0.6/2 with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.3/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers

 

ABC “Kimmel,” 2.1 million viewers with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.3 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.4 with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.4 with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.5

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.7

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 0.9 million with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.7 million with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.9 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

 

 

 

 
  • Nick

    If NBC is freaking out over Leno’s demo numbers, I can’t even begin to imagine what CBS is doing over Letterman’s numbers. Not only is the Late Show budget much higher, but Letterman is getting paid about $13 million more a year than Leno. And he’s tying Kimmel reruns at this point. I can’t imagine they would renew his contract. Looks like Leno and Letterman will both be exiting late night next year. It’s going to be an entirely new ballgame.

  • Ralph Hahn

    Conan is toast. If Conan’s show was a little more popular on TNT or TBS (I forget), maybe Fox would be in talks with Conan. But, Conan was worth more to Fox and others after NBC paid him off than he is now. If he replaces Letterman at 11:35 on CBS, then a Pox on the House of the so-called “Tiffany Network.”

    Craig Ferguson is not only funny and relates to young audiences, he’s brighter than the whole lot of them. I’d like to see Ferguson v. Fallon. I doubt that Letterman would still have any control over the 12:35am CBS slot when he retires as he does now, so who would replace Ferguson if he (rightfully) gets Dave’s timeslot?

  • Gary Middleton

    LOL, from now on, any time I read an NBC press release saying Jay finished in first place I will hear it in a mournful, resentful tone. Any Leno success from this point conflicts with the network brass’s need to look intelligent.

  • Gary Middleton

    Nick, I don’t know that NBC was freaking out about Leno as much as about Fallon. They saw him as a superior option with a long and bright future and a show that was perhaps getting too expensive for 12:30.

    If CBS had a Jimmy Fallon type of populist in the bullpen, they might be veering to the same conclusion NBC did. But they don’t. I also suggest that Dave probably isn’t making nearly as much money as we think. It’s an independent company with no need to disclose anyone’s pay cuts.

  • Nick

    @Ralph We already have Ferguson v. Fallon, and Fallon wins just about every night. But if it is indeed both of them at 11:35, it’s anyone’s guess who would do better. They would essentially be starting with a clean slate.

  • anonymous

    Interesting times for those keeping track of late night tv. I was wrong to think those rumors were false. Can’t wait til May to see what the actual details are.

    I still can’t believe NBC would gut a #1 rated show — like an EMT coming up on a patient and putting a bandaid on a scratch when the person is dying of a heart attack.

    It is still my opinion that if Fallon had TTS today, he would not beat what Leno is getting in the ratings.

  • beached

    Jimmy Fallon is just plain boring.Not funny and just stupid.

  • GARebelman

    Wednesday March 20th 56 metered markets:

    Chicago Fire 4.2/7
    CSI 6.9/12
    Nashville (R) 2.1/4

    Leno 3.1/8 1.8/5
    Letterman 3.0/7 2.0/6
    Kimmel 2.2/5 1.5/4
    Nightline 1.1/4
    Fallon 1.3/4 1.0/4
    Ferguson 1.4/5 1.1/4

  • Ralph Hahn

    @Nick: True, we do have a 12:35am head to head race between Craig and Jimmy. But, I believe that Ferguson will be able to adjust better to the earlier time slot watched by an older age group. That’s why, NBC claims, they picked Leno over Letterman in 1992, because they didn’t think that Dave could or would change his act slightly. He did. For 17 years, Conan had late, late superiority at 12:35am. When NBC wanted Conan to replace Leno, they thought that they were going to get a larger, younger audience with Conan. It did not happen. Same thing could happen to Fallon when he moves up to 11:35. If Jimmy gets fewer numbers than Leno is still getting, HE could find himself on a cable station like Conan, making a lot less money.

  • Ralph Hahn

    @anonymous: >>> I still can’t believe NBC would gut a #1 rated show <<< Hate to tell you this, but I think the shock of Johnny Carson leaving in 1992 left NBC in such shock, they haven't been able to make a smart programming decision since. On "Today," Matt Lauer gets a $25 million dollar a year salary, while Leno's $30 million contract is cut in half. Like Bryant Gumbel, and his viral e-mail criticizing Willard Scott and Al Roker, HIS 'Q' score went down as everyone knows or at least suspects that Lauer is responsible for taking Ann Curry off the air.

    Comcast is running NBC now. How long do you think these cablers will wait before making big changes at the network? The late Brandon Tartikoff was the best programmer for NBC since the dawn of television. THings started screwing up when his ass't Warren Littlefield had taken over. Bye,,bye "Must See Thursdays."

  • Nick

    I do think Jimmy Fallon is more accessible and suitable for the timeslot and the brand than Conan is/was, however. He could potentially have huge appeal that just hasn’t been tapped into yet.

    I don’t think that is the case with Ferguson. He is very niche. He knows what he’s doing and he does it well. But for 11:35? I don’t think it’ll fly over.

    Dear lord, that half hour drop off for Leno is astounding. They really need to start booking some more A-list (or at least interesting) people.

  • Gary Middleton

    Nick, one consequence to being a dead man walking is booking gets harder and not easier. Why risk irking the Kimmel camp when Kimmel is going to be on TV in 18 months and Leno isn’t?

  • anonymous

    The weird thing about NBC replacing Leno for youth is that they turn around and have Betty White’s Off Their Rockers batting for them in prime time. Go figure.

  • Gary Middleton

    LOL, Anonymous.

    If the joke is that you’re old, I think that can work for a younger audience. If the joke is just “I’m a regular guy telling jokes”, that’s where age will become a handicap.

    When I was a kid, George Burns was hilarious. Because the joke was he was this unbelievably old man. He could still open a movie in his 80s. Alan King was a turn-off and I think it’s because he was a pretty old guy doing regular guy jokes.

  • GARebelman

    Betty White has a higher demo than Go On and New Normal. And Smash. And typically more eyeballs than any of their other comedies.

  • Nick

    Lol, that’s funny. NBC has it all backwards. They can’t tell the difference between a first and last place show.

    Whatever happens, they shouldn’t rush it. They need to ease Fallon into. Let him host TTS first and see how viewers respond. One of the key decision in choosing Leno as Carson’s successor was the fact that he was pulling in more younger viewers than Carson everytime he guest hosted. Potentially, Fallon should be able to do the same.

  • Diana Santiago

    Another reason to discard Leno and move the Tonight Show: the Jimmy Fallon Tax Break.

    “Quietly tucked into tentative state budget is a provision that would help NBC move “The Tonight Show” back to New York, the Daily News has learned.

    The provision would make state tax credits available for the producers of “a talk or variety program that filmed at least five seasons outside the state prior to its first relocated season in New York,” budget documents show.

    In addition, the episodes “must be filmed before a studio audience” of at least 200 people and the program must have an annual production budget of at least $30 million or incur at least $10 million a year in capital expenses.

    In other words, a program exactly like “The Tonight Show.””

  • Jan Chisholm

    If there is a dumb move to make count on NBC to make it…Didn’t they learn anything over the Jay Leno/ Conon O’Brian fiasco?
    Also love it when they interrupt the only Soap opera (Days of Our Lives) to bring news. Don’t they understand we watch a soap to escape the current news? How ridiculous…

  • anonymous

    I didn’t bring up Betty White to talk bad about her (bless her soul), but to point out that it’s ok to be old in prime time but not late night? And Leno is doing better in his time slot compared to Betty White in her time slot vs. competition.

    At this point, if there is no announcement in May, then this will be one big publicity stunt.

  • Nick

    A publicity stunt that so far isn’t working. Leno’s and Fallon’s ratings haven’t changed.

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