Late Night TV Ratings For March 11-15, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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March 21st, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON TOP THE ABC AND CBS TIME-PERIOD COMPETITION IN EVERY KEY CATEGORY FOR THE LATE-NIGHT WEEK OF MARCH 11-15

 

 

WITH SPECIAL APPEARANCES BY JUSTIN TIMBERLAKE, JIMMY FALLON GENERATES HIS BIGGEST NIGHTLY 18-49 AUDIENCE, EXCLUDING NIGHTS OF MAJOR PRIMETIME SPORTS, IN MORE THAN A YEAR

 

UNIVERSAL CITY, Calif. — March 21, 2013 — “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” have finished #1 for the week of March 11-15 in every key ratings category versus their ABC and CBS time-period competition.

 

At 11:35 p.m. ET, “The Tonight Show with Jay Leno” delivered bigger audiences than CBS’s “Late Show with David Letterman” and ABC’s “Jimmy Kimmel Live” in total viewers as well as both men and women in the 18-49, 18-34 and 25-54 demos.

 

For the week, “The Tonight Show with Jay Leno” averaged 3.4 million total viewers at 11:35 p.m., while “Late Show With David Letterman” averaged 2.9 million. “Jimmy Kimmel Live,” which was in rebroadcast, averaged 2.1 million. In the 18-49 demo, “The Tonight Show” averaged 0.7, topping the 0.6 of both “Late Show” and “Jimmy Kimmel Live.”

 

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 17 weeks in a row and topped "Kimmel" for eight of their 10 head-to-head weeks. In total viewers, Leno has out-delivered Letterman for 21 weeks in a row and all 10 weeks he and Kimmel have competed versus one another.

 

At 12:35 a.m. ET, “Late Night with Jimmy Fallon” averaged 1.7 million viewers for the week, which was 300,000 more than CBS’s “Late Late Show with Craig Ferguson.” ABC’s newsmagazine “Nightline” drew 1.3 million for its half-hour telecast. “Late Night With Jimmy Fallon,” which featured weeklong appearances from Justin Timberlake, also defeated “Late Late Show” in the 18-49 demo – 0.5 vs. 0.4 – while “Nightline” earned a 0.3.

 

Versus the same week last year, “Late Night with Jimmy Fallon” was up 33 percent in adults 18-34 (to 283,000 viewers vs. 212,000) and up 30 percent in teens 12-17 (39,000 vs. 30,000).

 

Friday's "Late Night" generated Fallon’s biggest 18-49 audience (889,000) for any night of the week since Thanksgiving (when NBC Sports covered NFL football in primetime). Excluding nights of special primetime sports coverage, this was the biggest "Late Night" 18-49 audience in more than a year, since Friday, Feb. 3, 2012, during a week of special telecasts from Indianapolis leading up to the Super Bowl.

 

Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 22 of the last 23 weeks and prevailed in total viewers for 19 of the last 21 weeks. Versus "Nightline" in their head-to-head half-hour, Fallon has out-delivered the ABC series for 10 weeks in a row in viewers 18-49 and six of the last seven weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 11-15. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.7 rating, 3 share

 

CBS “Late Show,” 0.6/3

 

ABC “Kimmel,” 0.6/2 with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.3/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers

 

ABC “Kimmel,” 2.1 million viewers with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.3 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.4 with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.4 with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.5

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.7

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 0.9 million with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.7 million with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.9 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

 

 

 

 
  • Ann

    I think NBC sees the trend, i.e. late night ratings can no longer support big budget production costs. I think what we are going to get with Jimmy is the Walmart version Tonight Show. It’s nothing against Jimmy. It’s just the way things are going. I do like Jimmy, but even with him, he’s starting to get into a rut with some of his bits. Time will tell whether he will continue to keep it fresh. I like Justin Timberlake, but not 5 nights of him.

  • GARebelman

    The three Jimmy bits I like are thank you notes, Hashtags and pros and cons. The rest I can practically do without most nights.

  • Brad

    “NBC has more problems than worry about Late night where htey are still number 1. The Today Show needs fixing as does their entire prime time lineup.”

    Maybe putting in Fallon and get higher ratings will make for a good lead-in for The Today Show?

  • Gary Middleton

    “As of Jay, I only wish him to experience all the feelings Conan and his 200 employees experienced in January 2010.”

    Losing a gig? If you’ve been in show business for 5 minutes you’ve experienced that.

  • Ann

    @Gar

    “The three Jimmy bits I like are thank you notes, Hashtags and pros and cons. The rest I can practically do without most nights.”

    Agreed. I would add “Slow Jamming the News” with Brian Williams.

  • Gary Middleton

    Have they still done Slow Jamming since Bashir and Diallo left the show last summer?

  • GARebelman

    Agreed Ann that’s pretty funny too

    @Brad – The Today Show needs a lead in now? The lead is in probably an infomercial or a repeat of Kathie Lee and Hoda

  • Ann

    @Gary

    I think the last “Slow Jam” was about the debt crisis Jan. 2013.

  • Gary Middleton

    Thanks, Ann.

  • Brad

    GAR, people start tuning out 10, 11, 12 o’clock at night. Having more eyeballs on the Tonight show, or any show really, before your NBC viewers turn off the TV for the night, in the morning the first thing they’ll be tuned into will be The Today Show.

  • GARebelman

    No mention of anything tonight. But Paula Dean did say she really loved being on the number 1 late night show.

  • Nick

    Hmm, maybe Leno is starting to go at this a different way. Instead of blatantly bashing NBC, he’ll get his guests to say something good about him and his show every night.

  • Brad

    That would be a great way to go about it Nick. I hope it continues.

  • anonymous

    Gary said: “The decline of Leno and Letterman far outpaced the decline of Jimmy Kimmel over the past several years.”

    But that was when Kimmel was on at a different time. Look at what happens when he moved to the same time period. Kimmel goes from 0.8 to 0.7 and I believe he will soon go to 0.6. That would be a 0.2 collapse in a matter of months.

  • Brad

    Bill Carter’s not worried about Kimmel and neither am I. In fact he says “Kimmel’s hot” as in a hot act. He’ll do a “J” in the ratings. 0.7 will be the bottom of the ratings.

  • Aaron

    Conan episodes this week have been great. “If They Melded” was hilarious. Conan now seems less concerned about doing a typical 11:30-style talk show and more concerned with having fun.

  • Nick

    Kimmel is doing horrendously, imo. He is not winning in any of the demos, and I honestly don’t think him being in the timeslot is having any affect on Leno – his ratings have remained unchanged since Kimmel entered the slot.

  • GARebelman

    Tuesday March 26 56 metered markets:

    Smash 2.5/4
    Golden Boy 5.5/10
    Body of Proof 6.7/12

    Leno 3.1/7 2.1/6
    Letterman 2.7/6 2.0/6
    Kimmel 2.8/7 1.7/5
    Nightline 1.3/4
    Fallon 1.4/5 1.0/4
    Ferguson 1.3/4 1.0/4

    I don’t think Jay has had a guest that Kimmel has had on in the same vicinity since January started.

  • Adam

    I don’t see Kimmel lasting long at 11:30. I really don’t. If I was ABC, I’d form a plan to move him back to 12:30 and move Nightline back to 11:30. Kimmel doesn’t belong earlier. He belongs at 12:30. He’s that kind of act.

  • Nick

    You gotta love the nights when Leno rises from his lead-in.

    While Kimmel gets the best lead-in – and the worst ratings.

    I think we’ve entered a parallel late night universe, where the losers are the winners and nothing makes sense.

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