Late Night TV Ratings For March 11-15, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

March 21st, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON TOP THE ABC AND CBS TIME-PERIOD COMPETITION IN EVERY KEY CATEGORY FOR THE LATE-NIGHT WEEK OF MARCH 11-15

 

 

WITH SPECIAL APPEARANCES BY JUSTIN TIMBERLAKE, JIMMY FALLON GENERATES HIS BIGGEST NIGHTLY 18-49 AUDIENCE, EXCLUDING NIGHTS OF MAJOR PRIMETIME SPORTS, IN MORE THAN A YEAR

 

UNIVERSAL CITY, Calif. — March 21, 2013 — “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” have finished #1 for the week of March 11-15 in every key ratings category versus their ABC and CBS time-period competition.

 

At 11:35 p.m. ET, “The Tonight Show with Jay Leno” delivered bigger audiences than CBS’s “Late Show with David Letterman” and ABC’s “Jimmy Kimmel Live” in total viewers as well as both men and women in the 18-49, 18-34 and 25-54 demos.

 

For the week, “The Tonight Show with Jay Leno” averaged 3.4 million total viewers at 11:35 p.m., while “Late Show With David Letterman” averaged 2.9 million. “Jimmy Kimmel Live,” which was in rebroadcast, averaged 2.1 million. In the 18-49 demo, “The Tonight Show” averaged 0.7, topping the 0.6 of both “Late Show” and “Jimmy Kimmel Live.”

 

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 17 weeks in a row and topped "Kimmel" for eight of their 10 head-to-head weeks. In total viewers, Leno has out-delivered Letterman for 21 weeks in a row and all 10 weeks he and Kimmel have competed versus one another.

 

At 12:35 a.m. ET, “Late Night with Jimmy Fallon” averaged 1.7 million viewers for the week, which was 300,000 more than CBS’s “Late Late Show with Craig Ferguson.” ABC’s newsmagazine “Nightline” drew 1.3 million for its half-hour telecast. “Late Night With Jimmy Fallon,” which featured weeklong appearances from Justin Timberlake, also defeated “Late Late Show” in the 18-49 demo – 0.5 vs. 0.4 – while “Nightline” earned a 0.3.

 

Versus the same week last year, “Late Night with Jimmy Fallon” was up 33 percent in adults 18-34 (to 283,000 viewers vs. 212,000) and up 30 percent in teens 12-17 (39,000 vs. 30,000).

 

Friday's "Late Night" generated Fallon’s biggest 18-49 audience (889,000) for any night of the week since Thanksgiving (when NBC Sports covered NFL football in primetime). Excluding nights of special primetime sports coverage, this was the biggest "Late Night" 18-49 audience in more than a year, since Friday, Feb. 3, 2012, during a week of special telecasts from Indianapolis leading up to the Super Bowl.

 

Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 22 of the last 23 weeks and prevailed in total viewers for 19 of the last 21 weeks. Versus "Nightline" in their head-to-head half-hour, Fallon has out-delivered the ABC series for 10 weeks in a row in viewers 18-49 and six of the last seven weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 11-15. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.7 rating, 3 share

 

CBS “Late Show,” 0.6/3

 

ABC “Kimmel,” 0.6/2 with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.3/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers

 

ABC “Kimmel,” 2.1 million viewers with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.3 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.4 with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.4 with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.5

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.7

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 0.9 million with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.7 million with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.9 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

 

 

 

 
  • Ann

    I think Paula Deen’s comment was impromptu. It looked to me that Jay was a little surprised when she said that. She’s always tried to come on to Jay, and he has always seemed ill at ease when she does.

  • GARebelman

    Paula is always hilarious with Jay and Ferguson. I think that’s the only two late night shows I ever see her on.

    I think the notion that Kimmel is going to dominate late night is overrated. He can’t churn out much with ABC giving him better numbers now, what makes anybody think he will do it later?

    I’m also not sure why Nightline is still on. They might as well just cancel it and put a repeat of Good Morning America there.

  • Ann

    I agree, Gar. Kimmel comes across as a sleaze who is occasionally funny. Of course he wants Jay to go away. He probably thinks he can do better against Fallon. I doubt that he will.

  • Ann

    More evidence of NBC being motivated by penny-pinching:

    ” Tonight also carries an expensive lease at its Burbank studio, which NBC sold to the Worthe Real Estate Group in 2008…

    The bigger facility would not only accommodate Fallon’s Tonight but also film premieres and employee meetings. And because it holds more than 200 people, it would qualify for tax breaks that New York lawmakers are considering. While California politicos have remained mostly silent on the issue of Tonight and its 200 jobs leaving the state (save for the mayor of Burbank, who vowed a hunger strike to keep the show), New Yorkers have welcomed the prospect. Still, some have balked at the use of tax incentives. “Jimmy Fallon does his show here already,” Republican Assemblyman Ray Walter told WGRZ in New York. “It seems like a waste of money — just a gift to these production companies.”

    THR

  • Reed

    —“Leno has now delivered bigger 18-49 audiences than “Late Show” for the last 17 weeks in a row and topped “Kimmel” for eight of their 10 head-to-head weeks. In total viewers, Leno has out-delivered Letterman for 21 weeks in a row and all 10 weeks he and Kimmel have competed versus one another.—” ¯\_(???)_/¯

  • Douglas in TN

    From a new article in the Hollywood Reporter:

    “Sources say Leno, when he signed his most recent deal, expected it could be his last at the network. But he is said to have been upset by what he perceived to be an NBC leak to THR and by the prospect of another messy transition that would play out in the press.”

    And that’s the astonishing thing. Jay has served NBC well. Extremely well considering what they put him through in 1992/93, 2004, and 2009/10. That the “leaks” came obviously from NBC had to have been infuriating.

    “Sources say Fallon, fearing he could be painted as the guy who put TV’s late-night king out to pasture, reached out personally to Leno. And the Greenblatt dinner, which had been rescheduled after the NBC exec canceled an earlier sit-down, was an attempt to mend fences. It is said to have worked. Leno is believed to have left Soho House with at least a temporary confidence that despite the signs of yet another PR disaster at NBC, the Tonight transition will be handled better than it was last time. But the shift will happen.”

  • Ann

    I suspect the the NBC leaks have been an attempt to make things uncomfortable for Jay and prompt him to leave early. Bill Carter has also reported that NBC execs leaked the news to him as well.
    Ja

  • Ann

    Jay also mentioned being taken to dinner by NBC execs where they offered him and his wife a Carnival Cruise trip. That makes me wonder how amendable the dinner really was.

  • Gary Middleton

    Leno has often said that “it’s all about the joke”, and while that’s obviously not true 100% of the time, I think it’s mostly true about him. He sees a punchline he thinks could work and he’ll tell it, even if it’s trashing a hard-to-get guest they have booked for the following night.

    So I think a lot of these jokes will be over-analyzed for meaning.

  • Gary Middleton

    Happy to report our genre was well represented in Howard Stern’s March Madness “Biggest Celebrity A-holes Of All Time” brackets.

    Unfortunately Jay Leno didn’t make it out of the first round, but Johnny Carson went final 4.

  • Nick

    Johnny beat Leno on Stern’s show? That is too funny.

    @Ann The Carnival Cruise thing was a joke…

  • Ann

    Yes, Nick, I know it was a joke. I was taking about Jay’s sentiment behind it, i.e. reading between the lines. If Jay discontinues the NBC zingers THEN we can assume that the dinner was successful in calling a truce.

    I’m wondering who it was talking to THR about the dinner. I’m assuming it wasn’t Jay.

  • Ann

    @Gary

    Is it safe to say Stern didn’t include himself? :)

  • Badlands

    I’m surprised how many people think Kimmel has been a failure in the new time slot. His ratings have held up well since he debuted at 11:30. I don’t think ABC expected him nor need him to come in first. Yet, he’s been very competitive in the 18-49 demo and is winning in the more desirable 18-34 demo.

    The Hollywood Reporter has a cover story about the Leno situation. Much is rehashed from other stories, but it’s still worth a read. However, you may want to skip the comments. After reading a few particularly unhinged ones, I figured it must be linked from the Drudge Report, and sure enough, it was.

  • Badlands

    I just noticed Ann and Douglas already mentioned the Hollywood Reporter (THR) article.

    One interesting thing mentioned is that in the last year, Leno’s Q score has fallen from 18 to 13, while Fallon’s has risen from 13 to 15.

    Fallon’s good score doesn’t surprise me, as he is a very likeable guy. What has surprised me, however, is that the more I watch his show, the more I find myself bored with it. I may go back to just watching it once or twice a week.

  • anonymous

    I love that cover of THR. It takes an trifling subject like a talk show host and treats it with all the seriousness and gravity of a presidential candidate in the heat of an election.

  • Gary Middleton

    “As an NBC expert pointed to out to me today: Comcast wants all the old people out. I don’t mean senior citizens, although maybe that’s so. But they want a fresh look to a dead network. And that means Jay Leno and Matt Lauer. “Remember, the “New” NBC aka Comcast wants to get away from the old.”

    The problem with that theory is this is the same New NBC aka Comcast that gave Matt Lauer his gigantic new contract a year ago. The reason they’re down on Matt is because his popularity has plunged and Today is 2nd place.

  • Ann

    Matt Lauer is 55. He signed a multi-year contract for $25 million per year last year.

    Brian Williams is 53. He’s also unhappy with NBC. Is he next?

    So is anyone over 50 to be put out to pasture?

  • GARebelman

    In Jay’s second segment “Trending now”. He said David Letterman is being removed from his job by a younger host. Then he showed a picture of himself :)

  • Ann

    LOL. I saw that. :)

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