Late Night TV Ratings For March 11-15, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

March 21st, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON TOP THE ABC AND CBS TIME-PERIOD COMPETITION IN EVERY KEY CATEGORY FOR THE LATE-NIGHT WEEK OF MARCH 11-15

 

 

WITH SPECIAL APPEARANCES BY JUSTIN TIMBERLAKE, JIMMY FALLON GENERATES HIS BIGGEST NIGHTLY 18-49 AUDIENCE, EXCLUDING NIGHTS OF MAJOR PRIMETIME SPORTS, IN MORE THAN A YEAR

 

UNIVERSAL CITY, Calif. — March 21, 2013 — “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” have finished #1 for the week of March 11-15 in every key ratings category versus their ABC and CBS time-period competition.

 

At 11:35 p.m. ET, “The Tonight Show with Jay Leno” delivered bigger audiences than CBS’s “Late Show with David Letterman” and ABC’s “Jimmy Kimmel Live” in total viewers as well as both men and women in the 18-49, 18-34 and 25-54 demos.

 

For the week, “The Tonight Show with Jay Leno” averaged 3.4 million total viewers at 11:35 p.m., while “Late Show With David Letterman” averaged 2.9 million. “Jimmy Kimmel Live,” which was in rebroadcast, averaged 2.1 million. In the 18-49 demo, “The Tonight Show” averaged 0.7, topping the 0.6 of both “Late Show” and “Jimmy Kimmel Live.”

 

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 17 weeks in a row and topped "Kimmel" for eight of their 10 head-to-head weeks. In total viewers, Leno has out-delivered Letterman for 21 weeks in a row and all 10 weeks he and Kimmel have competed versus one another.

 

At 12:35 a.m. ET, “Late Night with Jimmy Fallon” averaged 1.7 million viewers for the week, which was 300,000 more than CBS’s “Late Late Show with Craig Ferguson.” ABC’s newsmagazine “Nightline” drew 1.3 million for its half-hour telecast. “Late Night With Jimmy Fallon,” which featured weeklong appearances from Justin Timberlake, also defeated “Late Late Show” in the 18-49 demo – 0.5 vs. 0.4 – while “Nightline” earned a 0.3.

 

Versus the same week last year, “Late Night with Jimmy Fallon” was up 33 percent in adults 18-34 (to 283,000 viewers vs. 212,000) and up 30 percent in teens 12-17 (39,000 vs. 30,000).

 

Friday's "Late Night" generated Fallon’s biggest 18-49 audience (889,000) for any night of the week since Thanksgiving (when NBC Sports covered NFL football in primetime). Excluding nights of special primetime sports coverage, this was the biggest "Late Night" 18-49 audience in more than a year, since Friday, Feb. 3, 2012, during a week of special telecasts from Indianapolis leading up to the Super Bowl.

 

Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 22 of the last 23 weeks and prevailed in total viewers for 19 of the last 21 weeks. Versus "Nightline" in their head-to-head half-hour, Fallon has out-delivered the ABC series for 10 weeks in a row in viewers 18-49 and six of the last seven weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 11-15. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.7 rating, 3 share

 

CBS “Late Show,” 0.6/3

 

ABC “Kimmel,” 0.6/2 with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.3/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers

 

ABC “Kimmel,” 2.1 million viewers with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.3 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.4 with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.4 with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.5

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.7

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 0.9 million with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.7 million with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.9 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

 

 

 

 
  • Gary Middleton

    “Brian Williams is 53. He’s also unhappy with NBC.”

    Really? What’s the story there?

  • Gary Middleton

    I hate when Jay mentions Dave. The Leno show best operates in a parallel universe where those other shows don’t exist.

    But generally, getting fired has really put Jay in a great place. His delivery lately is, imo, the best of his Tonight Show career and that’s not faint praise. I think he’s the best joke deliverer in the history of late night- really the only one to even attempt stand up level delivery in a nightly monologue- and we won’t see his likes again in that department. With acknowledgement that Ferguson pursues something of an equal or higher degree of difficulty, but different.

    Basically, I think the fear of getting fired is way worse than getting fired. He’s free and he looks it. And in his freedom, he is going to make a lot of remarks that offend a lot of people. Last 2 nights alone he made sweeping, senseless put downs of New Jersey and Oklahoma. 48 to go :)

  • Ann

    @Gary
    “ST LOUIS (LALATE) – Brian Williams is angry with NBC executives over treatment of his evening program Rock Center, claims news. Brian Williams is purportedly angry with NBC over three issues: promotion, time slot, and expansion. Williams has yet to confirm the same.

    A new report from the Hollywood Reporter claims that Williams thinks NBC has dropped the ball on three topics for Rock Center. First, Williams reportedly wanted to the show to be expanded to multiple nights. But that concept is reportedly not being pursed by NBC. THR reports to news that “plans to expand it to multiple weekly airings have been abandoned.”

    Second, Williams is reportedly upset the show did not get enough viewer marketing episode to episode. “Sources at NBC News say Williams was angered that Burbank execs did not give the show the promised promotion” claims THR.

    Finally, Williams is purportedly unhappy with his latest move to Friday night. Friday nights typically are harder nights to draw big ratings numbers. “NBC brass might have upset Williams with the move [to Friday]. He closed Rock Center on Feb. 8 with a segment characterizing Friday as its “latest resting place.”

  • anonymous

    Kantar Media revealed that The Tonight Show booked $146 million in ad revenue in 2012 when it averaged 0.8 in the demo. TTS costs $80 million to produce after the cuts. That’s still $66 million in profits to split with the affilliates.

    NBC discloses Leno’s costs to use against him. But you never hear how much Fallon’s show is going to cost for a comparison.

    It is not a sure bet that Fallon could match Leno’s ratings and there’s the danger that Seth Meyers will bomb trying to carry an hour-long show on his own.

  • Gary Middleton

    Ann, that’s so wild. Your show consistently does 0.6 to 0.8 in prime time and you’re throwing around attitude about it? I guess like almost everyone who experiences fame, Brian has gone slightly nuts.

  • Gary Middleton

    Anonymous, a lot of the chatter suggests we shouldn’t take anything for granted about what the new late night configuration will be. Seth could be called upon for a half hour “Update” type show. Or Fallon could be asked to do a 90 minute show followed by Carson Daly. The whole thing might be 4 days a week instead of 5.

  • Adam Stabelli

    I actually think Jay WILL leave early. He’s unhappy and he’s lashing out at NBC. I wouldn’t be surprised to see him walk early.

  • Joel

    Will someone please state what the acronym “THR” is instead of assuming everyone knows what it stands for? Also, for some of us 9 p.m. is prime time, not 10 p.m. I live in Central time and the latest programming begins at 9 not 10 so if some of us refer to the 9:00 hour it is the prime time hour that is being referred to.

  • anonymous

    THR — The Hollywood Reporter. Check out their latest cover photo.

  • jcfreder

    I don’t buy this “Jay is Ok with leaving, he’s just upset about how the leaks made it look” thing. There’s no way that Jay was or is interested in leaving. He’s upset that he’s being replaced.

  • Nick

    I love THR cover. Leno wasn’t lying about one thing – he is getting more press now than he has in his entire late night career.

  • anonymous

    The Celebrity Cafe —

    A source tells Fox 411, “NBC would probably love it if Jay tried to get out of early because he’s clearly bitter. But Jay wants to stay to the end, and keep peeving everyone at the network off.”

    Despite the fact that Leno plans to stay, his staff is reportedly seeking other opportunities as they feel the rug can be pulled out from underneath them at any time. “The environment is bad, people are nervous. Nobody wants to leave because The Tonight Show is such a great gig…” the source continues. “But people are worried, to say the least.”

  • Diana Santiago

    The Tonight Show staff nervous? The environment is bad?

    According to Gary, that’s show business. Losing a gig is normal. Crybabies.

  • mary

    “Losing a gig is normal.” It “is” show business.

    Ask Chevy Chase, Stephanie Miller, Keenan Ivory Wayans, Magic Johnson, Craig Kilborn….

  • Douglas in TN

    I don’t know…I think America will tire very quickly with a man paid tens of millions per year, who proudly boasts he’s never touched the hundreds of millions he’s made on Tonight, insulting his bosses. It’s like an expensive private school student complaining about the flavor of the soup served at lunch.

    Of course, Leno has never been known to take a high road in his life, so if he wants to exit late night like an overpaid crybaby, that’s his right. There just won’t be much sympathy for him.

  • Gary Middleton

    “The Tonight Show staff nervous? The environment is bad?
    According to Gary, that’s show business.”

    Actually, it’s an axiom that goes back half a century.

  • Gary Middleton

    “I think America will tire very quickly with a man paid tens of millions per year, who proudly boasts he’s never touched the hundreds of millions he’s made on Tonight, insulting his bosses. It’s like an expensive private school student complaining about the flavor of the soup served at lunch.”

    Absolutely. It’s a bad play.

    Now, I don’t really think it’s motivated by anything other than ‘here’s a punchline that can get a laugh’. But he’d be wise to walk away from those.

  • Ann

    @Gary

    I think Brian Williams’ beef is that the show has been shuffled so much that it hasn’t been given enough time to settle in.

    So in the future, will we be seeing the NBC Nightly News with Justin Bieber?

    That seems to be the “New NBC” they’re going for.

  • Gary Middleton

    Ann, if that’s true then Brian is out of his mind. The show was given a pretty lengthy stint in its initial slot and the ratings were consistently horrendous. Any other network would have canceled it a long time ago.

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