Late Night TV Ratings For March 11-15, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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March 21st, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON TOP THE ABC AND CBS TIME-PERIOD COMPETITION IN EVERY KEY CATEGORY FOR THE LATE-NIGHT WEEK OF MARCH 11-15

 

 

WITH SPECIAL APPEARANCES BY JUSTIN TIMBERLAKE, JIMMY FALLON GENERATES HIS BIGGEST NIGHTLY 18-49 AUDIENCE, EXCLUDING NIGHTS OF MAJOR PRIMETIME SPORTS, IN MORE THAN A YEAR

 

UNIVERSAL CITY, Calif. — March 21, 2013 — “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” have finished #1 for the week of March 11-15 in every key ratings category versus their ABC and CBS time-period competition.

 

At 11:35 p.m. ET, “The Tonight Show with Jay Leno” delivered bigger audiences than CBS’s “Late Show with David Letterman” and ABC’s “Jimmy Kimmel Live” in total viewers as well as both men and women in the 18-49, 18-34 and 25-54 demos.

 

For the week, “The Tonight Show with Jay Leno” averaged 3.4 million total viewers at 11:35 p.m., while “Late Show With David Letterman” averaged 2.9 million. “Jimmy Kimmel Live,” which was in rebroadcast, averaged 2.1 million. In the 18-49 demo, “The Tonight Show” averaged 0.7, topping the 0.6 of both “Late Show” and “Jimmy Kimmel Live.”

 

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 17 weeks in a row and topped "Kimmel" for eight of their 10 head-to-head weeks. In total viewers, Leno has out-delivered Letterman for 21 weeks in a row and all 10 weeks he and Kimmel have competed versus one another.

 

At 12:35 a.m. ET, “Late Night with Jimmy Fallon” averaged 1.7 million viewers for the week, which was 300,000 more than CBS’s “Late Late Show with Craig Ferguson.” ABC’s newsmagazine “Nightline” drew 1.3 million for its half-hour telecast. “Late Night With Jimmy Fallon,” which featured weeklong appearances from Justin Timberlake, also defeated “Late Late Show” in the 18-49 demo – 0.5 vs. 0.4 – while “Nightline” earned a 0.3.

 

Versus the same week last year, “Late Night with Jimmy Fallon” was up 33 percent in adults 18-34 (to 283,000 viewers vs. 212,000) and up 30 percent in teens 12-17 (39,000 vs. 30,000).

 

Friday's "Late Night" generated Fallon’s biggest 18-49 audience (889,000) for any night of the week since Thanksgiving (when NBC Sports covered NFL football in primetime). Excluding nights of special primetime sports coverage, this was the biggest "Late Night" 18-49 audience in more than a year, since Friday, Feb. 3, 2012, during a week of special telecasts from Indianapolis leading up to the Super Bowl.

 

Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 22 of the last 23 weeks and prevailed in total viewers for 19 of the last 21 weeks. Versus "Nightline" in their head-to-head half-hour, Fallon has out-delivered the ABC series for 10 weeks in a row in viewers 18-49 and six of the last seven weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 11-15. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.7 rating, 3 share

 

CBS “Late Show,” 0.6/3

 

ABC “Kimmel,” 0.6/2 with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.3/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers

 

ABC “Kimmel,” 2.1 million viewers with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.3 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.4 with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.4 with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.5

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.7

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 0.9 million with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.7 million with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.9 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

 

 

 

 
  • Adam

    NBC said in Bill Carter’s report that they have no plans to announce this in May.

  • Nick

    Has NBC officially announced anything? I’m seeing all these articles saying “NBC made it official…” but I’m just left scratching my head as to when they ever made anything official.

  • Adam

    They haven’t. NBC has been mum. The deals are being worked out I’m sure.

  • Neal

    Beached and anonymous, totally right on! Fallon is awful compared to Leno who is the master of the monologue!

    If Leno is axed his ratings will only go higher. I bet he gets a once a week prime time show out of this either on NBC or another major network.

  • Diana Santiago

    The Last Supper? “Meanwhile there were reports tonight that NBC chief Bob Greenblatt may have taken Leno to dinner after his taping tonight–it could be going on right now at 8:48pm Pacific–to mollify him.”

  • Gary Middleton

    I’d rather be Jay than Bob right now.

  • Nick

    Jay wasn’t kidding – I don’t even remember his name being in the headlines this much during the Conan fiasco, and NBC hasn’t even said a single damn word. I wonder why the media is following this so closely.

  • Gary Middleton

    Nick, maybe because NBC isn’t saying anything. Confirmation ends the story, speculation keeps it alive.

    So what do people here think of the speculation that Tonight could revert to a 90 minute format?

  • Nick

    I haven’t even heard that speculation.

    There is way too much speculation to make any calls at this point. So many things being thrown around.

    Next thing you know, it’s going back to 105 minutes and Leno and Fallon will be hosting it together. They’ll meet halfway and tape it in Iowa.

  • Brad

    According to Kantar Media as reported by The Hollywood Reporter, “The Tonight Show” advertising revenue fell from $255 million in 2007, to $159 million in 2011.

    There you have it. NBC wants Leno out because he’s lost them nearly $100 million in revenue.

  • Adam

    I just hope NBC sets the record straight soon. They may be forced into an announcement in May. We’ll see what happens.

  • Nick

    And the context is? And this is Leno’s fault how?

    With a budget of what, $20 million?, NBC is still making a huge profit off of The Tonight Show with Leno.

    Now this makes even less sense. There is no way that Letterman is making any more profit than Leno is. And who knows what Kimmel is making. I just can’t believe that NBC would look at a $130+ million profit and consider that a problem they need to take care of. It’s flabbergasting.

  • kscottk11

    “According to Kantar Media as reported by The Hollywood Reporter, “The Tonight Show” advertising revenue fell from $255 million in 2007, to $159 million in 2011.

    There you have it. NBC wants Leno out because he’s lost them nearly $100 million in revenue.”

    But Brad, who’s fault it that? NBC fired Leno when his Tonight Show was still generating big advertising revenue.

  • anonymous

    Nice joke Brad. No one today is getting the ratings seen in 2007, not even Jon Stewart. Fallon will not get those numbers either when he takes over.

    At the end of 2011, Leno was averaging 0.9 in the demo. TTS now reportedly costs $80 million a year to produce. You can do the math.

    Funny section from The Hollywood Reporter:
    “Are you all into March Madness?” Leno asked on Thursday’s Tonight show, taped before his dinner with Greenblatt. “People are talking about who’s in, who’s out, who’s gonna be eliminated. And that’s just here at NBC. I have never been in the paper this much. It’s fantastic.”

  • Nick

    Leno made that joke tonight. Imo, the best one we’ve gotten yet.

    But I agree with everything you said, anonymous. No one is getting 2007 ratings anymore. Profits are down across the board. But it’s still a profit. And a big one at that. And like kscott said, NBC took Leno off when he was doing 5.5 million and a consistent 1.2+ demo. It’s almost as if they’re oblivious to the rest of their schedule. They always feel the need to mess with latenight. I don’t get it. Worry about the rest of your damn schedule before you go messing with something that isn’t broken.

  • Brad

    Oh yeah. NBC is partially to blame at least. Poor lead ins and cutting Leno when he was very profitable. However, the fact is Leno is losing NBC a $100 million in revenue. However you want to interpret that is up to you.

    Personally, I see it as -0.3 in the ratings, to go from 1.2 to 0.9 in the 18-49 ratings was worth $100 million in lost profit. Now Leno is even lower then what he was doing in 2013. NBC is surely displeased with Leno and see Fallon as someone who can bring in more revenue with his youth and product marketability.

  • Brad

    25% in lost viewers shouldn’t have been worth a 40% drop in revenue. I believe age has a factor in this.

  • anonymous

    By your logic, how much money is Letterman losing for CBS? Conan for TBS? Stewart for Comedy Central?

    Are you going to be consistent and call for all of them to be fired as well?

  • Brad

    Anonymous, I was the one on the last rating page who believed Leno was here to stay.

    Stewart is doing very well with profit. He runs a highly recorded and rebroadcasted show. Same goes for The Colbert Report. Conan is iffy. It wouldn’t shock me if he is here to stay and let go of.

    Letterman is suppose to be second to Leno. The goal CBS has with Letterman is to have a close second to Leno. No need to upset the applecart when when Leno is not doing much better then you. CBS also has the advantage in keeping Letterman as he has the potential to collect on Leno’s audience once Fallon succeeds Leno.

    Another thing is CBS isn’t tied into the late night business as much as NBC and their executives are. CBS simply collects revenue from their late night programs. NBC is always keeping an eye on their flock.

    The last thing with CBS is that who do you replace Letterman with? WHO! NBC already knows who they wanted to replace Leno, and that has been Fallon all these years.

  • Gary Middleton

    “Personally, I see it as -0.3 in the ratings, to go from 1.2 to 0.9 in the 18-49 ratings was worth $100 million in lost profit.”

    Way off. Leno was at least 1.5 in 2007, and probably much higher. Here is the only 2007 week chronicled on this site:

    TOTAL VIEWERS A25-54 (000)/ Rtg
    ABC “Nightline” 3,740,000 1,750,000/ 1.4
    CBS “Late Show” 3,930,000 1,860,000/ 1.5
    NBC “Tonight” 5,230,000 2,360,000/ 1.9

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