Late Night TV Ratings For March 11-15, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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March 21st, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON TOP THE ABC AND CBS TIME-PERIOD COMPETITION IN EVERY KEY CATEGORY FOR THE LATE-NIGHT WEEK OF MARCH 11-15

 

 

WITH SPECIAL APPEARANCES BY JUSTIN TIMBERLAKE, JIMMY FALLON GENERATES HIS BIGGEST NIGHTLY 18-49 AUDIENCE, EXCLUDING NIGHTS OF MAJOR PRIMETIME SPORTS, IN MORE THAN A YEAR

 

UNIVERSAL CITY, Calif. — March 21, 2013 — “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” have finished #1 for the week of March 11-15 in every key ratings category versus their ABC and CBS time-period competition.

 

At 11:35 p.m. ET, “The Tonight Show with Jay Leno” delivered bigger audiences than CBS’s “Late Show with David Letterman” and ABC’s “Jimmy Kimmel Live” in total viewers as well as both men and women in the 18-49, 18-34 and 25-54 demos.

 

For the week, “The Tonight Show with Jay Leno” averaged 3.4 million total viewers at 11:35 p.m., while “Late Show With David Letterman” averaged 2.9 million. “Jimmy Kimmel Live,” which was in rebroadcast, averaged 2.1 million. In the 18-49 demo, “The Tonight Show” averaged 0.7, topping the 0.6 of both “Late Show” and “Jimmy Kimmel Live.”

 

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 17 weeks in a row and topped "Kimmel" for eight of their 10 head-to-head weeks. In total viewers, Leno has out-delivered Letterman for 21 weeks in a row and all 10 weeks he and Kimmel have competed versus one another.

 

At 12:35 a.m. ET, “Late Night with Jimmy Fallon” averaged 1.7 million viewers for the week, which was 300,000 more than CBS’s “Late Late Show with Craig Ferguson.” ABC’s newsmagazine “Nightline” drew 1.3 million for its half-hour telecast. “Late Night With Jimmy Fallon,” which featured weeklong appearances from Justin Timberlake, also defeated “Late Late Show” in the 18-49 demo – 0.5 vs. 0.4 – while “Nightline” earned a 0.3.

 

Versus the same week last year, “Late Night with Jimmy Fallon” was up 33 percent in adults 18-34 (to 283,000 viewers vs. 212,000) and up 30 percent in teens 12-17 (39,000 vs. 30,000).

 

Friday's "Late Night" generated Fallon’s biggest 18-49 audience (889,000) for any night of the week since Thanksgiving (when NBC Sports covered NFL football in primetime). Excluding nights of special primetime sports coverage, this was the biggest "Late Night" 18-49 audience in more than a year, since Friday, Feb. 3, 2012, during a week of special telecasts from Indianapolis leading up to the Super Bowl.

 

Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 22 of the last 23 weeks and prevailed in total viewers for 19 of the last 21 weeks. Versus "Nightline" in their head-to-head half-hour, Fallon has out-delivered the ABC series for 10 weeks in a row in viewers 18-49 and six of the last seven weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 11-15. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.7 rating, 3 share

 

CBS “Late Show,” 0.6/3

 

ABC “Kimmel,” 0.6/2 with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.3/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers

 

ABC “Kimmel,” 2.1 million viewers with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.3 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.4 with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.4 with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.5

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.7

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 0.9 million with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.7 million with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.9 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

 

 

 

 
  • Gary Middleton

    “the fact is Leno is losing NBC a $100 million in revenue.”

    Not only is that not a fact, there would really be no way of knowing what decline is or is not attributable to Jay Leno vs. other factors.

    His aging is significant for sure. But I think it’s pretty obvious that Jay’s decline and NBC’s 10 pm decline are very much aligned.

  • Brad

    Oh… My bad. Sorry guys. Thanks for the correction Gary.

  • Brad

    “the fact is Leno is losing NBC a $100 million in revenue.”

    Leno does not deserve to be 100% at fault, however, he along with a bunch of other factors are at fault. Leno, DVRs, computers/phones (public’s trend of less television use and more internet use), NBC executives, former NBC CEO Jeff Zucker, former NBC CEO Bob Wright’s contract with Conan O’Brien, and even Conan O’Brien himself are all to be blamed for the current state of the Tonight Show.

  • anonymous

    This article doesn’t give any answers but does offer a fascinating perspective:

    Lookin’ for the Leno Leaker

    You don’t know how much fun it is to see the Tonight Show wars starting up again. I know that it’s a legacy franchise that is more talked about than watched – remember back in 2010, when so many Conan supporters never watched him until they knew he was leaving – but the position of Tonight host still carries a certain prestige and recognition, and nothing gets people more interested in TV inside-baseball stuff. The best part is, once people start leaking Tonight rumours to the press, more and more rumours are sure to follow; it’s a snowball effect. So the earlier leaks about a plan to replace Jay Leno with Jimmy Fallon in 2014 were followed by yesterday’s Bill Carter article, where his sources tell him that Fallon is going to move The Tonight Show back to New York for the first time since the early years of Johnny Carson.

    The leak is, in part, meant to demonstrate the depth of commitment NBC has to the move: if they’re working on a new studio in New York, as Carter is informed, then they must really mean business – though on the other hand, they built a big new studio for Conan O’Brien, and look how that turned out. Still, the one thing about moving the show to New York is that it would permanently divorce it from the Leno years, in a way that didn’t happen when O’Brien moved from New York to Los Angeles. Leno is famous for disliking New York (Carter’s sources have claimed that he thinks of New York as Letterman’s town, and hasn’t been able to perform at his best there since the days when he was on the Letterman show). You could cynically say that Fallon has to stay in New York to prevent Leno from following him there. Also, staying in New York might enable Lorne Michaels, Fallon’s patron, mentor and producer, to have more of an active role in the new show; Michaels was not allowed to produce O’Brien’s Tonight Show.

    What these leaks always bring up is: who’s doing the leaking, and why? When Bob Greenblatt, head of NBC, wrote angry emails to Leno chiding him for making fun of the network’s awful ratings, it immediately leaked to Carter. It was widely believed, as Joe Flint notes at the Los Angeles Times, that the people leaking this information were either in Leno’s camp or executives who support Leno (or don’t like Greenblatt). And Flint suggests something else, which I’ve heard in other places: that maybe it was the Leno camp that leaked the initial rumours about Fallon being groomed as the new host, “just to put the network brass on the defense.”

    Because late night fascinates the media so much (me included) and because late-night hosting has so much politics involved with it – all late night hosts have to be good at performing but also have at least some command of the mechanics of producing and wooing the network executives – these controversies always play out in terms of media leaks: everyone leaks strategically, and the only question is which leak benefits which team. Sometimes it’s hard to tell. Take the story about NBC building the new studio for Fallon. This could be seen as a leak that benefits Leno, by making it seem like the network is trying to push him out despite his consistently good ratings. It also helps counteract the big reason he might be pushed out: he costs a lot more than Fallon will at first. But, this story implies, if Comcast cares so much about saving money, why are they working on a move that will cost them huge amounts of money in construction and promotion?

    But Rick Ellis pointed out to me that it could be a Team Fallon leak, because this story also puts pressure on NBC in Fallon’s direction: the more stories about NBC’s commitment to Fallon, the more they might feel pressure to live up to the commitment that everyone’s writing about. You could certainly understand if Fallon’s supporters are afraid that the whole thing will fall apart before he gets the show. Or even after.

    Eventually Carter will compile all this into another book about late night, and we may get a better idea of who did the strategic leaking. But until the network officially announces anything, we sort of just have to sit back and wonder: who does this news benefit? And sometimes, as with a lot of gossip, we’ll find it could theoretically benefit either side. It all depends on how the targets – the press, the NBC management, and their bosses at Comcast – wind up reacting to the leaks.

  • Neal

    I’m sure you guys have learned you never count Leno out!

  • Douglas in TN

    Oh, we can count him out, all right…about 17 months or so at the latest…

  • Nick

    New report:

    Jay Leno could jump to Fox after ‘Tonight Show,’ report says

    Pointing to Fox

    If NBC doesn’t want Jay Leno, Fox wants to give him a new home.

    The head of Fox’s powerful affiliate board — who represents the majority of the 206 Fox stations around the country, said yesterday he favors building a new late-night show — starting at 11 o’clock — around the departing “Tonight Show” host.

    “If Fox were to present the right business plan, the affiliate board would be interested,” Steve Pruett, the board chairman, told The Post.

    The prospect of Leno jumping networks — and gaining a half-hour jump on David Letterman and Jimmy Fallon, who has reportedly been told he is getting Leno’s job — would be a major blow to NBC’s plan for a smooth transition to a younger, hipper “Tonight” show host.

    When he leaves, Leno “could take a sizable crowd with him,” says Hollywood manager Howard Lapides, who has repped Carson Daly, Jimmy Kimmel and others.

    “Fallon will eventually develop his own audience, but it could take years.

    “If Jay Leno was my client I would take him straight to Fox tomorrow.”

    But that is not possible — yet.

    Leno remains under contract with NBC through May 2014 and likely has language in his contract that would bar him from negotiating with another network for several more months.

    Fox has long been yearning to get into the late night business, but hasn’t been able to find the right personality.

    The network briefly courted Conan O’Brien in 2010, but couldn’t come up with a money-making formula based on his ratings history, insiders say.

    “I think their affiliates have been very happy putting off-network comedies like ‘Seinfeld’ on after the news,” says Brad Adgate, VP of Research at Horizon Media.

    But Leno “would be a different thing altogether,” a Fox source says. “He has more ratings power.

    “We could go at 11 p.m., against the other network newscasts.”

    Fox appears to be by far the most viable option for the embattled comic.

    Arsenio Hall’s new show has gobbled up the best independent channels so syndication does not seem a real possibility.

    “I don’t think he has much wiggle room, but there are still some more opportunities,” Adgate says.

    “Jay could always do Atlantic City or Vegas. He could be the new Wayne Newton.”

    A Fox network spokesman said it “has no plans for a late-night show — at this time.”

    Meanwhile, construction quietly continues on a new studio at 30 Rockefeller Plaza, which appears to be the future home of Fallon’s “Tonight Show.”

  • GARebelman

    Those are two very interesting articles thank you for the both. I guess that does beg the question, WHO is leaking this stuff? Somebody over Greenblatt’s shoulder? Supposedly Jay and Greenblatt had an email exchange. How would anybody find out what was said ? How in the world would anybody know about some construction in NYC?

    The FOX situation is just as interesting.

  • anonymous

    After reading that article, I am starting to think that the Leno camp is responsible for the leaks. Here’s the reasoning. Someone posted that Leno still has a buyout clause in his contract that NBC cannot afford to pay. That makes him untouchable til Sept. 2014.

    Put youself in Leno’s shoes. You would want NBC to commit to you for a few more years. So what can you do? Put out these leaks that would force NBC to make a public decision. And what better time to do it than after you have won sweeps and destroyed Kimmel’s premiere and the youth arguement.

    People don’t like living with uncertainty. He would rather know for sure now what his future is with NBC so he can have time to plan for his next move and even so he can have a farewell season if that is the case.

  • Gary Middleton

    “Put youself in Leno’s shoes. You would want NBC to commit to you for a few more years. So what can you do? Put out these leaks that would force NBC to make a public decision. And what better time to do it than after you have won sweeps and destroyed Kimmel’s premiere and the youth arguement.”

    Anonymous, NBC would have to be making a decision around this point anyway. There are so many considerations in putting together a change like this.

    That’s the real reason there are leaks, imo. Too many people have to know about something like this to keep it a secret. People who build new studios at 30 Rock, people who lease space in Burbank, people who negotiate for Jimmy and The Roots, potentially (as per Diana’s post) city officials approached about tax breaks, etc.

    And again, I submit that nobody in Hollywood who wants to keep their gig would ever want it out there that they’re getting canned. So many reasons. Just one example: it will cost you bookings.

  • anonymous

    Wasn’t it when NBC gave TTS to Conan, Leno was the last to know? All the details were settled and Leno was told to either take it or leave it?

    He might be wanting to get out ahead of the story on this one instead of waiting til next year for an official NBC announcement.

  • Gary Middleton

    No chance Fox will do a Leno Tonight Show, imo. The network of Idol and Glee is going to sign a 65 year old man who does 0.7s with 100% clearance? When they couldn’t clear Conan in the middle of a national Conan mania? Not going to happen.

    I think Fox likes to play the role of the fake bidder that causes its competition to break the bank. A colleague said there’s a guy on Storage Wars who’s like that, always bidding to force the price higher but never buying.

  • Gary Middleton

    “He might be wanting to get out ahead of the story on this one instead of waiting til next year for an official NBC announcement.”

    Not by telling the world you’re getting canned, imo. Another example of why: it destroys your whole production atmosphere. You get an office full of staff who are then focused on finding their next gig instead of doing their jobs.

    I think this theory is like one of those extremely fun and clever movie plot twists that would never happen in real life.

  • Ann

    Nick, I just read the Fox rumor. VERY ironic if true. Judging from Jay’s recent monologues, Jay is very PO-ed at NBC. I could see him doing it.

  • Ann

    I’ve read that NBC would pay an enormous fine if they pulled the plug on Jay early. I doubt that Jay would sign a contract prohibiting him from negotiating with another network if NBC did not renew its contract with him. Jay has a very good lawyer working for him and I doubt he would have let NBC box Jay into any corners after the Conan debacle.

  • Adam

    Jay Leno’s final Tonight Show may be the last traditional episode of The Tonight Show. NBC wants to change the format. And they should. The format is 60 years old. It needs to change. I think the routine Jimmy did with Timberlake was a little tease of what he’ll do with the Tonight Show. Make it more of a variety show and less of a stand up guy telling jokes.

  • Douglas in TN

    B.S. line of the day…

    “There’s no deal yet for the timetable of this, they have an understanding,” Carter told CNN’s Jake Tapper Wednesday. “I’m sure Jay knows about the understanding. But Jay has a contract that goes until the fall of next year. I think from Jay’s point of view, he will work until they tell him to stop. That’s the way he is; that’s the kind of guy he is.”

  • GARebelman

    Whoever leaked this has done a great job of causing a stir. FOX news is picking up on the story and Sean Hannity is on the radio defending Jay Leno since he is the main one that ever makes an anti Obama joke. So now News talk and the conservative leans are after this story now. It was on “The Five” yesterday.

  • Ann

    Gar, you what Fox news?? Just kidding. :)

    Jay also had Obama on his show more than anyone did during the election.

    Another rumor is that CBS will offer LN to Jon Stewart when Letterman retires. I’ve read some time ago that Stewart is really tired of doing the Daily Show.

  • Ann

    Oops, LS not LN

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