Late Night TV Ratings For March 11-15, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

March 21st, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON TOP THE ABC AND CBS TIME-PERIOD COMPETITION IN EVERY KEY CATEGORY FOR THE LATE-NIGHT WEEK OF MARCH 11-15

 

 

WITH SPECIAL APPEARANCES BY JUSTIN TIMBERLAKE, JIMMY FALLON GENERATES HIS BIGGEST NIGHTLY 18-49 AUDIENCE, EXCLUDING NIGHTS OF MAJOR PRIMETIME SPORTS, IN MORE THAN A YEAR

 

UNIVERSAL CITY, Calif. — March 21, 2013 — “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” have finished #1 for the week of March 11-15 in every key ratings category versus their ABC and CBS time-period competition.

 

At 11:35 p.m. ET, “The Tonight Show with Jay Leno” delivered bigger audiences than CBS’s “Late Show with David Letterman” and ABC’s “Jimmy Kimmel Live” in total viewers as well as both men and women in the 18-49, 18-34 and 25-54 demos.

 

For the week, “The Tonight Show with Jay Leno” averaged 3.4 million total viewers at 11:35 p.m., while “Late Show With David Letterman” averaged 2.9 million. “Jimmy Kimmel Live,” which was in rebroadcast, averaged 2.1 million. In the 18-49 demo, “The Tonight Show” averaged 0.7, topping the 0.6 of both “Late Show” and “Jimmy Kimmel Live.”

 

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 17 weeks in a row and topped "Kimmel" for eight of their 10 head-to-head weeks. In total viewers, Leno has out-delivered Letterman for 21 weeks in a row and all 10 weeks he and Kimmel have competed versus one another.

 

At 12:35 a.m. ET, “Late Night with Jimmy Fallon” averaged 1.7 million viewers for the week, which was 300,000 more than CBS’s “Late Late Show with Craig Ferguson.” ABC’s newsmagazine “Nightline” drew 1.3 million for its half-hour telecast. “Late Night With Jimmy Fallon,” which featured weeklong appearances from Justin Timberlake, also defeated “Late Late Show” in the 18-49 demo – 0.5 vs. 0.4 – while “Nightline” earned a 0.3.

 

Versus the same week last year, “Late Night with Jimmy Fallon” was up 33 percent in adults 18-34 (to 283,000 viewers vs. 212,000) and up 30 percent in teens 12-17 (39,000 vs. 30,000).

 

Friday's "Late Night" generated Fallon’s biggest 18-49 audience (889,000) for any night of the week since Thanksgiving (when NBC Sports covered NFL football in primetime). Excluding nights of special primetime sports coverage, this was the biggest "Late Night" 18-49 audience in more than a year, since Friday, Feb. 3, 2012, during a week of special telecasts from Indianapolis leading up to the Super Bowl.

 

Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 22 of the last 23 weeks and prevailed in total viewers for 19 of the last 21 weeks. Versus "Nightline" in their head-to-head half-hour, Fallon has out-delivered the ABC series for 10 weeks in a row in viewers 18-49 and six of the last seven weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 11-15. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.7 rating, 3 share

 

CBS “Late Show,” 0.6/3

 

ABC “Kimmel,” 0.6/2 with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.3/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers

 

ABC “Kimmel,” 2.1 million viewers with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.3 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.4 with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.4 with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.5

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.7

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 0.9 million with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.7 million with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.9 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

 

 

 

 
  • Nick

    The other thing about the FOX story . . . like I said before, nothing has been confirmed by anyone, and there’s already interest in Leno from other networks? Sounds a little fishy to me. Unlike Gary, I can understand FOX’s desire to get Leno – they want to start a latenight franchise, and Leno can certainly do that. He can start a show and get it off the ground for them while working for a few more years, because the article is right when they say Leno’s audience (and viewers who are not quite ready for change) would probably follow him if he moved. But interest in Leno is also good for Leno when it comes to an NBC contract renewal. But who knows. I don’t know who’s leaking this stuff, but one thing is for sure: Leno is going to make sure he’s not screwed one more time.

  • Gary Middleton

    Nick, I’m not sure there’s much Leno can do here. He’s fired.

    I do think he’s off to a pretty good start in terms of establishing that the last place network is canceling one of its only #1 shows. Even if he starts to slump now under the weight of NBC’s 10 pm disaster, people might say “well, he was #1 until the news broke that he’s on the way out” and give him a pass.

    What he can do with that pass, I’m really not too sure. I think his time in late night is up. But Fox is very, very happy to give Leno any assist he needs in exit negotiations with NBC. They were allegedly trying to sign Conan in 2004, leading to the NBC late night implosion years later. They were allegedly interested in Leno in 2008, contributing to the financial cost of the 2009-10 NBC late night implosion. They were allegedly interested in Conan again in 2010, leading to TBS giving Conan the keys to its bank vault. Now they’re allegedly interested in Leno again. I figure they keep pulling this trick until it stops working.

  • anonymous

    I think it was Adam who posted that he read NBC was not going to make a public statement in May, contrary to the initial rumors.

    If you were Leno and you knew a decision was coming soon, do you (1) leave it up to the NBC executives to make the decision in a private meeting and not have an offficial public statement? Or do you (2) take your chances in the court of public opinion and media chaos to help sway the decision in your favor? Whatever the outcome, I think Leno benefits from knowing the official answer in advance over living in limbo.

  • Gary Middleton

    “Or do you (2) take your chances in the court of public opinion and media chaos to help sway the decision in your favor?”

    Not by starting a rumor you’re getting canned. In Hollywood, that’s like telling people you have a communicable disease.

  • GARebelman

    “Doctors in Canada were shocked after pulling a three-inch knife blade from the back of a 32-year old man. The knife had been in there for three years! Imagine that, the guy had a knife in his back for three years. He must’ve worked at NBC too. I was stunned by that.”

    “Have you heard about this alleged feud that I’m having with NBC? I think it’s going to be OK. This is real: I had dinner last night with a bunch of NBC executives. To make it up to me, what they did, they are sending my wife and I on an all expenses paid Carnival cruise. How about that? So it looks like it’s going to be OK. Fantastic!”—Jay Leno tonight.

  • Adam

    But I read in The New York Post that NBC DOES want to present Fallon as the new host of The Tonight Show to advertisers in May.

  • Ann

    The big question would be whether Fox affiliates are on board with Jay at 11:00, and it does appear the majority might be. Fox is more than willing to stick it to NBC, but how many slices can the late night pie can be divided into?

  • Nick

    I could see Jay at 11 on FOX. FOX wants to build a brand, and they don’t want him to be the face of the brand – they just want him to get it start and make it prominent, and to keep Jay working for another few years, which he’ll presumably want to do, it seems like a good idea to me.

  • Nick

    Meanwhile, Leno’s knife joke tonight was hysterical.

  • Gary Middleton

    Ann, approving it and clearing it are 2 different things. Fox is not cohesive after 11, as many of the affiliates are committed to other ideas. For example, the Fox stations in Seattle, Indianapolis, San Diego, Hartford and Sacramento will carry Arsenio. That doesn’t mean they’ll stay with Arsenio, but it sounds like their owners (Tribune) are quite committed to it. Who knows what other station groups already have planned.

  • Brad

    Clearing way for the #1 host in ratings won’t be hard. Even without full clearance Leno could easily have a cheap show to produce he needs very little to run a show suited for him. Conan with FOX needed a lot. Leno honestly just needs a place. The man was willing to work for free. I don’t think a big budget is necessary which is great for FOX so they can survive with a late night show that doesn’t have 100% clearance.

    Btw, I read somewhere sometime ago that Fox can get their way around to have clearance in their late night hours after their failed arrangement with Conan. How much of this true will be found it once Fox gets into the bidding of it all.

  • anonymous

    Sorry, Adam. I must have misread one of your earlier posts.

    @Gary. So If the Leno camp doesn’t want all this public spectacle, then which camp is responsible for the leaks?

    I thought NBC and the Fallon camp wanted a smooth transition?

  • anonymous

    One of the odder details from the leaks:

    Others, including “Late Night” executive producer Lorne Michaels, are said to have concerns about rushing the transition.

  • Douglas in TN

    It’ll be a tough pitch to the affiliates. Here, reruns of Seinfeld and Two and a Half Men run during the network shows, and they often beat them.

    So if Charlie Sheen on an eight year old show is beating Leno, why would an affiliate switch, then, to Leno?

  • Diana Santiago

    “Doctors in Canada were shocked after pulling a three-inch knife blade from the back of a 32-year old man. The knife had been in there for three years! Imagine that, the guy had a knife in his back for three years. He must’ve worked at NBC too. I was stunned by that.”

    Oh the irony, a joke about about the knife he used to back stab Conan. ;)

    Mark your calendars: May 13, 2013 is the NBC upfront.

  • Gary Middleton

    “Here, reruns of Seinfeld and Two and a Half Men run during the network shows, and they often beat them. So if Charlie Sheen on an eight year old show is beating Leno, why would an affiliate switch, then, to Leno?”

    That’s like asking why affiliates would want to carry Johnny Carson when he was losing to reruns of Mama’s Family in New Orleans. The particulars of any local market are not statistically significant in a national race. If you finish 2nd in every market in America, you will have the #1 show nationally.

    Having said that, we also saw an article awhile ago that said advertisers pay significantly more for original shows than for syndicated reruns. This is potentially why TBS would stick with Conan when he is beaten in the ratings by all manner of 12 year old reruns on Nick At Night.

  • Brad

    But Douglass, even if the reruns do well in the ratings, they are reruns and ads in originals are worth more then ads in reruns. Not by a little, but by a lot.

    Diana, I’m actually marking my calendar.

  • Brad

    Sorry Gary. Didn’t see your post there when writing my comment.

  • Gary Middleton

    “Even without full clearance Leno could easily have a cheap show to produce he needs very little to run a show suited for him.”

    Brad, not sure why you think that. A low budget show would be the opposite of what Jay Leno has succeeded with in his entire late night career.

    Leno’s Tonight has extremely high end lighting and sound, a zillion cameras, a massive house band, guest band infrastructure, the largest stable of writers in probably all of TV, extensive remote shooting (more than even what makes it to air), and heavy and intricate graphics involvement.

    A low budget Leno show would be a roll of the dice on something the world has never seen before.

  • Gary Middleton

    “Sorry Gary. Didn’t see your post there when writing my comment.”

    Never a problem, Brad, we all do that.

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