Late Night TV Ratings For March 11-15, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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March 21st, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON TOP THE ABC AND CBS TIME-PERIOD COMPETITION IN EVERY KEY CATEGORY FOR THE LATE-NIGHT WEEK OF MARCH 11-15

 

 

WITH SPECIAL APPEARANCES BY JUSTIN TIMBERLAKE, JIMMY FALLON GENERATES HIS BIGGEST NIGHTLY 18-49 AUDIENCE, EXCLUDING NIGHTS OF MAJOR PRIMETIME SPORTS, IN MORE THAN A YEAR

 

UNIVERSAL CITY, Calif. — March 21, 2013 — “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” have finished #1 for the week of March 11-15 in every key ratings category versus their ABC and CBS time-period competition.

 

At 11:35 p.m. ET, “The Tonight Show with Jay Leno” delivered bigger audiences than CBS’s “Late Show with David Letterman” and ABC’s “Jimmy Kimmel Live” in total viewers as well as both men and women in the 18-49, 18-34 and 25-54 demos.

 

For the week, “The Tonight Show with Jay Leno” averaged 3.4 million total viewers at 11:35 p.m., while “Late Show With David Letterman” averaged 2.9 million. “Jimmy Kimmel Live,” which was in rebroadcast, averaged 2.1 million. In the 18-49 demo, “The Tonight Show” averaged 0.7, topping the 0.6 of both “Late Show” and “Jimmy Kimmel Live.”

 

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 17 weeks in a row and topped "Kimmel" for eight of their 10 head-to-head weeks. In total viewers, Leno has out-delivered Letterman for 21 weeks in a row and all 10 weeks he and Kimmel have competed versus one another.

 

At 12:35 a.m. ET, “Late Night with Jimmy Fallon” averaged 1.7 million viewers for the week, which was 300,000 more than CBS’s “Late Late Show with Craig Ferguson.” ABC’s newsmagazine “Nightline” drew 1.3 million for its half-hour telecast. “Late Night With Jimmy Fallon,” which featured weeklong appearances from Justin Timberlake, also defeated “Late Late Show” in the 18-49 demo – 0.5 vs. 0.4 – while “Nightline” earned a 0.3.

 

Versus the same week last year, “Late Night with Jimmy Fallon” was up 33 percent in adults 18-34 (to 283,000 viewers vs. 212,000) and up 30 percent in teens 12-17 (39,000 vs. 30,000).

 

Friday's "Late Night" generated Fallon’s biggest 18-49 audience (889,000) for any night of the week since Thanksgiving (when NBC Sports covered NFL football in primetime). Excluding nights of special primetime sports coverage, this was the biggest "Late Night" 18-49 audience in more than a year, since Friday, Feb. 3, 2012, during a week of special telecasts from Indianapolis leading up to the Super Bowl.

 

Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 22 of the last 23 weeks and prevailed in total viewers for 19 of the last 21 weeks. Versus "Nightline" in their head-to-head half-hour, Fallon has out-delivered the ABC series for 10 weeks in a row in viewers 18-49 and six of the last seven weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 11-15. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.7 rating, 3 share

 

CBS “Late Show,” 0.6/3

 

ABC “Kimmel,” 0.6/2 with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.3/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers

 

ABC “Kimmel,” 2.1 million viewers with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.3 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.4 with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.4 with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.5

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.7

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 0.9 million with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.7 million with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.9 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

 

 

 

 
  • Gary Middleton

    “@Gary. So If the Leno camp doesn’t want all this public spectacle, then which camp is responsible for the leaks?
    I thought NBC and the Fallon camp wanted a smooth transition?”

    Anonymous, I don’t know who does or doesn’t want a spectacle, just that nobody on TV would want to start a rumor that they’re getting fired. It’s like asking people in Hollywood to throw gasoline on you.

    Endless potential sources of leaks like these. They don’t even have to be motivated. Could just be one of the countless people connected to the process who can’t keep a secret.

    Or, they could be motivated by something entirely unrelated to late night. “I’ve got a huge scoop for you. I’ll give it to you if you promise to write an article on Revolution before it premieres.”

    At this point the leaks are probably from all over. The story is close to played out, imo.

  • Ann

    @Gary, I do think there is a possibility that Jay’s show would generate more revenue for Fox and would help the revenue for the affiliates’ 10 o’clock programming. In my area Fox has local news for an hour at 10 with Big Bang and Seinfeld reruns following. I doubt that the reruns generate much revenue.

    IMO replacing Jay at this point is kind of stupid. It’s probably seen by NBC as a cost cutting move, especially if they are going to keep Jimmy at the 30 Rock building. They can then shut down the Burbank studio. But as we’ve seen in the past when the pencil-pushers make programming calls disaster follows. We’ve already seen what a mess the new Comcast crew has made of the Today Show. Now they’ve turned their calculating genius on their last number one show.

    I do like Jimmy a lot but I don’t think he can get better ratings than Jay is getting now, and if Jay does get a show on Fox it’s going to be more difficult.

    IMO NBC would have been wiser to hang in there with Jay a couple more years and let Jimmy get a couple more years experience under his belt.

  • Laura

    Craig Ferguson is clearly the wittiest, most entertaining late night host. He’s so refreshing and funny. His guests are never A list, yet he still managed to only be 300,000 viewers behind Jimmy Fallon who had Justin Timberkake on. Ferguson holds his own every night. He doesn’t need the A listers because his banter with whatever guest he has on is always so funny and smart. He is way ahead iof all the rest.

  • anonymous

    I don’t know anything about tv economics, but doesn’t an affiliate station have to pay for the right to broadcast reruns? while the economics for an affiliate showing its own network show is different?

    How much does the affiliate have to pay for the ratings it gets and what is the profit difference if they switched to a network show where they might not have to pay anything for except advertising slots during the show.

  • Neal

    Gary, Leno is NOT fired yet! NBC can still change their mind.

    I called the Tonight Show and they vehemently denied it!

  • Gary Middleton

    Anonymous, best as I can tell, the affiliates pay for the syndicated reruns, while they get the network shows free. The downside to the network shows is most of the commercial spots belong to the network and very few go to the local stations.

    As to which is better, it really must vary wildly from deal to deal. I’ve found specifics hard to come by.

  • Aaron

    Neal, are you really that stupid? Of course Jay’s staff is going to deny what’s happening right now. They were probably told not to say anything and because the deal may not have been completely finalized yet.

  • Ann

    My point is that having Jay at 11:00 may help the ratings for the 10:00 programming on the Fox affiliates plus the ad spots the affiliates get to sell for Jay’s show, even though the network gets the lion’s share, may produce more revenue for the affiliates than buying expensive reruns like BB to sell ads on.

    The difference with Arsenio is that he’s syndicated and therefore the affiliates will have to pay for his show and sell ad time to make up the cost. Jay’s show would have no cost but less ad time available to them. I think it’s safe to say that Jay would have a bigger audience draw than Arsenio will.

  • anonymous

    @Gary. So what you are saying is when affilliates go with the reruns, the networks themselves like FOX get nothing, whereas if the affilliates went with the network schedule, they all get a piece of the ad dollars?

    From the network perspective, it stands to reason the networks would want to have their schedules shown vs. reruns as long they can make a show cheap enough for the dollars they bring in.

  • Gary Middleton

    That’s right, Anonymous. And one way the network can enforce 100% clearance is by putting some must-have programming in its lineup, which could be why NBC has to open the vault to buy NFL football. As in “What’s that, Boston? You don’t want to carry the Jay Leno Show? That’s fine, but you’re also not getting football. What’s that? You’re totally on board with Jay? Wonderful. See you at the convention!”

  • Gary Middleton

    btw, one of the supposed bidders when Arsenio indicated he wanted to return to late night: Fox.

    So the updated list of alleged Fox late night bids:

    -Conan (2004)
    -Jay (2008)
    -Conan (2010)
    -Arsenio (2012)
    -Jay (2013)

    Fox: your late night leverage providers.

  • Gary Middleton

    Getting back to the debate of whether Tina Fey would consider taking a 12:30 talk show or whether she has a movie career, Tina’s first starring role in 3 years crashed and burned this weekend.

    If she wants to lie low and write movies, no doubt there are people who will let her do that. If she still wants to be on screen, an NBC talk show likely ranks with any option she is going to have.

    btw, her co-star and like minded Leno boycotter Paul Rudd also seems at the end of his run as a lead film star. That whole very talented hipster gang: Fey, Rudd, Jon Hamm, Conan O’Brien, etc. are all dealing with a niche reality now. Will Ferrell is perhaps the last man standing.

  • Brad

    The problem with your theory on some of these actors are that they are very likeable actors. It takes a few years for all of Hollywood to get these people out of lead roles. I do think Paul Rudd needs to take a back seat in a few of these movies. This is 40 did well. $82 million in the box office on a $35 million budget. But the one before it, Wonderlust, was a complete bomb. But then the one before that, How Do You Know, was a box office hit ranking in $120 million. It makes you really wonder how bad Paul Rudd is when it comes to saying he’s toast for a lead man, especially when Wunderlust and Dinner for Schumacks were god awful movies in every department.

    His recent movie ‘Admission’ with Tina Fey had a budget of $13 million. I’m sure they will recoup with a few weeks in the box office and a decent welcoming to DVD.

    I recommend Tina Fey write movies and put herself as a character in the movie, but not as the lead role. I thought her as the math teacher in ‘Mean Girls’ was perfect in what her role should be in her movies.

  • Brad

    I’m not sure who should take over Late Night once Fallon moves on. I would like to see someone new other then an SNL member. Then again, I thought the same thing when Fallon was taking over. I thought “how could this hot sweaty man from Weekend Update, who can’t hold it together during a skit, always laughing, have his own late night show” but look how well it turned out. Will Tina Fey and Seth Meyers be good hosts for Late Night, OF COURSE, but I still hope for someone completely different. Someone less known or at least unexpected, aka, not from SNL.

    When I come to think of it, I would LOVE to see what Daniel Tosh can do with a full hour show in late night. I’d watch that.

    Also, you got to remember that if Fallon is 38 years old. He can do Tonight forever if he gets in now. I don’t see any reason for NBC to groom someone at Late Night when it comes to finding a new host. I say go for someone that’s familiar to the public but have it be known that he gets fired before Fallon retires so NBC can grow the next hottest act to replace Fallon when he starts reaching Carson’s age.

  • Brad

    I’m finding reports of Seth Meyers potentially being the next Late Night host. All the posts either have that in their titles or articles, with some of them recommending their own hosts. One I liked being Sarah Silverman. I would welcome her sass into late night. Very interesting character she is.

  • Brad

    Last One

    Huffington Post

    According to their unnamed source, “Lorne Michaels wants Seth to take over from Fallon. It would be perfect for him. Tina Fey’s name had also come up, but she has said she was too busy to do it.”

    When asked by The New York Times’ Bill Carter at an event Monday evening whether he would take the job, Meyers was noncommittal. “Nobody could do that job as well as Jimmy Fallon,” said at the time, while declining to elaborate.

    Like Meyers, Fallon’s “Late Night” predecessor Conan O’Brien was also a writer on “SNL.”

    Lorne Michaels produces both “SNL” and “Late Night” and both shows shoot at 30 Rockefeller Center, so the transition between “Late Night with Jimmy Fallon” and “Late Night with Seth Meyers” would likely be smooth.

  • Aaron

    I wonder what a Seth Meyers edition of Late Night would look like.

  • Brad

    A more silly, but more political version of Fallon’s show. I would love to see which one is the better interviewer though. They both are so bland when it comes to interviewing others.

  • Brad

    Sorry for talking so much guys, but I really wonder when CBS is going to state something about this whole thing. I know the best thing for them to do is to keep their mouths shut, but I can’t help thinking they’ll jump on this by making an offer to Fallon.

  • Gary Middleton

    Brad, you got some of your numbers transposed. How Do You Know was one of the biggest money losers of the decade. Grossed 48 million worldwide on a budget of 120 million.

    This Is 40 may have scraped out a profit (movies have to gross 2 to 3 times their production budget to break even), but it was by far the weakest Apatow opening ever. And stars are paid to open. It’s critical because after opening week, the percentage of box office that goes to the studio falls precipitously. I think Paul Rudd’s time as a film lead is just about up.

    The Fey movie will be hard pressed to recoup, and keep in mind the producers aren’t in it to recoup. The movie is a bomb. According to E!, it was an opening that “its own studio termed soft.” The opening was literally about 50% below most projections.

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