Late Night TV Ratings For March 11-15, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

March 21st, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON TOP THE ABC AND CBS TIME-PERIOD COMPETITION IN EVERY KEY CATEGORY FOR THE LATE-NIGHT WEEK OF MARCH 11-15

 

 

WITH SPECIAL APPEARANCES BY JUSTIN TIMBERLAKE, JIMMY FALLON GENERATES HIS BIGGEST NIGHTLY 18-49 AUDIENCE, EXCLUDING NIGHTS OF MAJOR PRIMETIME SPORTS, IN MORE THAN A YEAR

 

UNIVERSAL CITY, Calif. — March 21, 2013 — “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” have finished #1 for the week of March 11-15 in every key ratings category versus their ABC and CBS time-period competition.

 

At 11:35 p.m. ET, “The Tonight Show with Jay Leno” delivered bigger audiences than CBS’s “Late Show with David Letterman” and ABC’s “Jimmy Kimmel Live” in total viewers as well as both men and women in the 18-49, 18-34 and 25-54 demos.

 

For the week, “The Tonight Show with Jay Leno” averaged 3.4 million total viewers at 11:35 p.m., while “Late Show With David Letterman” averaged 2.9 million. “Jimmy Kimmel Live,” which was in rebroadcast, averaged 2.1 million. In the 18-49 demo, “The Tonight Show” averaged 0.7, topping the 0.6 of both “Late Show” and “Jimmy Kimmel Live.”

 

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 17 weeks in a row and topped "Kimmel" for eight of their 10 head-to-head weeks. In total viewers, Leno has out-delivered Letterman for 21 weeks in a row and all 10 weeks he and Kimmel have competed versus one another.

 

At 12:35 a.m. ET, “Late Night with Jimmy Fallon” averaged 1.7 million viewers for the week, which was 300,000 more than CBS’s “Late Late Show with Craig Ferguson.” ABC’s newsmagazine “Nightline” drew 1.3 million for its half-hour telecast. “Late Night With Jimmy Fallon,” which featured weeklong appearances from Justin Timberlake, also defeated “Late Late Show” in the 18-49 demo – 0.5 vs. 0.4 – while “Nightline” earned a 0.3.

 

Versus the same week last year, “Late Night with Jimmy Fallon” was up 33 percent in adults 18-34 (to 283,000 viewers vs. 212,000) and up 30 percent in teens 12-17 (39,000 vs. 30,000).

 

Friday's "Late Night" generated Fallon’s biggest 18-49 audience (889,000) for any night of the week since Thanksgiving (when NBC Sports covered NFL football in primetime). Excluding nights of special primetime sports coverage, this was the biggest "Late Night" 18-49 audience in more than a year, since Friday, Feb. 3, 2012, during a week of special telecasts from Indianapolis leading up to the Super Bowl.

 

Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 22 of the last 23 weeks and prevailed in total viewers for 19 of the last 21 weeks. Versus "Nightline" in their head-to-head half-hour, Fallon has out-delivered the ABC series for 10 weeks in a row in viewers 18-49 and six of the last seven weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 11-15. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.7 rating, 3 share

 

CBS “Late Show,” 0.6/3

 

ABC “Kimmel,” 0.6/2 with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.3/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers

 

ABC “Kimmel,” 2.1 million viewers with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.3 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.4 with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.4 with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.5

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.7

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 0.9 million with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.7 million with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.9 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

 

 

 

 
  • anonymous

    Personally, I’ld love to see a late night tv free-for-all battle royale with Fallon vs Kimmel vs Ferguson vs Arsenio vs Leno vs the Comedy Central guys; and may the best host win! No idea if the rumors are true but this is what one article said (apparently, the source is from FOX):

    “FOX is 100% going to offer Leno a late night spot if NBC decides to get rid of him,” a source says.

    FOX is reportedly already tossing around prospective names for Jay’s new show on their network—which would likely be set up time wise to compete directly with Jimmy Fallon on The Tonight Show.

    “Some names thrown around for the show are, ‘Leno,’ ‘The Other Show with Jay Leno’ or ‘Jay’. Those are the names that have been thrown around,” the source says.

  • anonymous

    Reminder: Leno is beating Kimmel in the youngest demo as well as 18-49.

    Before the move Kimmel’s median age was very near Leno’s. After the move, Kimmel’s median age will have changed. Wish that info was available. Fallon’s median age is also not much younger than Leno’s and who is to say what it will be when he moves to 11:35?

    A low median age does not mean victory. Conan’s low median age gives him 0.4.

  • Badlands

    The new Bill Carter article in the NY Times has some interesting numbers. He says Jay used to bring in $150 million a year for NBC and now it’s $25-$40 million (still nothing to sneeze at), with a budget of $50-$70 million a year.

    I always wondered what kind of revenue they could generate from the internet. Carter says, “Internet followings cannot count on much more than $3 million to $5 million a year in revenue.” So that’s a tiny portion of the budget, although I’m sure it factors in (as does a lower expected salary for Fallon).

    I found it interesting that Carter opened the article, comparing the move from Leno to Fallon with the Packers moving on with Rodgers over Favre, which is a comparison I made here a few weeks ago. Was that an obvious comparison or is Carter reading us?

  • Douglas in TN

    Why doesn’t Fox try something truly revolutionary? Just call it “The Jay Leno Show.”

    It could be a whole new television experience. Jay could come out and read a bunch of jokes off some cue cards. No need for a desk…we’d all love to look at his socks. Celebrities can come in and plug their new venture. Jay could drive some cars around the parking lot. And I hear there are these new things floating in space that would allow Jay to talk to a celebrity who is not even in the studio and ask them 11 questions that would rock the world. (We all know we want to know what Justin Bieber puts on his toast.)

    A surefire way to bring back the young eyeballs he’s losing on NBC.

    (Crickets.)

  • Brad

    Badlands. Funny you mentioned that. I was the one who mentioned Seth Meyers and Tina Fey for Late Night a couple months ago at least, and who were the first two referenced by Bill Carter for next Late Night host, Seth Meyers and Tina Fey. It would not surprise me if Carter is reading these blogs. We have a lot to say and have tons of references. However, I can easily see how coincidental it can be, but that’s two, TWO people who said it first and seen it in Carter’s report.

  • Brad

    Douglass for TN, sounds a lot better then his current show. I feel like the only one who liked The Jay Leno Show and dislike The Tonight Show post-JLS.

  • Brad

    Fallon’s Rise: The Letterman Theory

    Here’s how this theory goes: David Letterman may — one must always use the word “may” around Dave, for he who uses the word “will” is a fool — retire in 2014 when his current run ends. Dave turns 66 in just about three weeks, and in actuarial terms that is indeed “not young,” so there’s some logic to this.

    And if Dave goes .?.?. then whom? Logic would indicate Craig Ferguson of “Late Late Show.” But never ascribe logic to network executives. They are almost certainly thinking “who else” and their eyes are probably looking toward Jimmy Fallon. Fallon would be a nice easy fit at “Late Show:” He’s urban but not so urban that he wouldn’t appeal to breadbasket viewers in the Midwest; that’s Dave’s métier too, by the way — a broad appeal across city and country .?.?.

    He’s also a big star in his own right — only big stars need apply for the role of replacing David Letterman.

    And finally, he’s New York. Why give up the Ed Sullivan Theater? It’s one of the greatest show business venues on the planet — thanks to Dave. This is now an institution, a New York institution, and you want a New Yorker — or at least a New Yorker from Saugerties — to fill it.

    - Newday; Why is NBC messing with Jay Leno? Theory 2: David Letterman

  • Douglas in TN

    Brad…what differences do you see in Leno’s show now as opposed to the Jay Leno Show? With the (THANKFUL) absence of the horrid ten at ten, it’s almost exactly the same show.

  • Tony

    Give Late Night to George Lopez!

  • Brad

    JLS was more fun. I enjoyed watching celebrities racing around the course for best time, Jay taking Chelsea Handler up in a helicopter, and putting guests on the spot like Tom Cruise by asking him “What are you better at? Flying or sex?” Sure it got a little weird and I didn’t like the addition of having comedians telling jokes at the end of Leno’s monologue which were mostly unfunny, but I enjoyed the effort and enjoyed it being different from other late night show, even if the Leno crew blatantly stole ideas from other shows. (Btw, I thought the monologues were funnier with a bigger budget for writers).

  • Brad

    I’m down with you Tony. Lopez had the second lowest median age of all the comics when he was a late night host. He also had very similar ratings to Conan before he got bumped to midnight, and it seems as if those similar ratings are going to keep Conan in business for sometime after getting an extension (though one can contest TBS is just fulling their non-guaranteed agreement they had with Conan in the first contract).

    Anyways, if NBC wants to find some money under their cushions to rent out CBS’s old Ferguson studio, might as well go for it. How likely will this happen? I’d give it a 3 out of 10.

  • Monikka

    I’m surprised no one has noticed how easy it will be for Ferguson to take over for Letterman after Tonight moves to NYC. With the Tonight Show out of LA, Ferguson can handle the Late Show from LA with far less competition for first tier guests and with a smaller budget than the Ed Sullivan Theater eats up. And, while he hasn’t been showing it lately, Ferguson has the chops to do serious, smart interviews like Letterman can do.

    Think horses, not zebras.

    Here’s the simplest scenario for 2014, Fallon vs Ferguson vs the loathesome Kimmel at 11:30. Since Lorne Michaels seems to have a lock on NBC comedy decisions, his (other) boy Seth Myers will take over at 12:30 and, who will replace Ferguson? Why, it will be Geoff, or rather his alter ego, Josh Robert Thompson. He’s really, really funny in his own right and very quick-witted.

    You heard it hear first, folks.

  • Neal

    Aaron and Brad, you know Leno’s ratings will skyrocket if they announce he’s gone! His ratings are already up and they’ve not even announced anything yet!

    There just may be a primetime Jay Leno Show part 2 but once a week. NBC may very well offer that to Jay when they see how high his ratings are! Then Jay can just do more standup during the week.

  • Brad

    Neal, Leno’s ratings won’t skyrocket unless he promises to retire from late night altogether. People don’t believe this is the end for Leno as its known that Leno wants to continue telling his topical jokes five days a week.

    Monikaa, I agree that it would be easy, however you noted something significant. “And, while he hasn’t been showing it lately, Ferguson has the chops to do serious, smart interviews like Letterman can do.” How long until Ferguson gets tired doing 11:35? That’s my issue with Ferguson. My other issue is that Ferguson will be too much like Conan in going to 11:35. That their audience is too niche and won’t translate to good ratings with the casual and mainstream viewers.

  • Brad

    Why do I get a feeling NBC wants to put Leno back into primetime one or two nights a week? He already has the studio and everything and he can get 0.9 in the ratings which is the same as the other garbage NBC has been putting out. Might as well get a 0.9 at half the cost.

  • Gary Middleton

    “However, I can easily see how coincidental it can be, but that’s two, TWO people who said it first and seen it in Carter’s report.”

    Most likely a coincidence. That’s not a knock on the board, I read plenty of stuff here that ranks with what any of what the pros do. But most of these things are coincidences.

  • Monikka

    Brad,

    How is Ferguson any more niche than game show host Fallon? Their ratings are comparable, even when Letterman is not providing Ferguson with the lead-in Leno gives Fallon.

  • Brad

    I think Fallon is more mainstream when it comes to YouTube views, Twitter followers, Late Night specials, guests, and more.

  • Gary Middleton

    “Why do I get a feeling NBC wants to put Leno back into primetime one or two nights a week? He already has the studio and everything and he can get 0.9 in the ratings which is the same as the other garbage NBC has been putting out. Might as well get a 0.9 at half the cost.”

    Brad, I always thought that was the best idea for a prime time Leno show. Basically the way they once deployed Dateline: as glue to insert into the 10 pm lineup a show fell through. When I first thought that, it never occurred to me that might mean Jay shows up 4 nights a week.

    It’s not going to happen, but it’s a fairly ideal solution to several of the network’s problems.

  • Gary Middleton

    “With the (THANKFUL) absence of the horrid ten at ten, it’s almost exactly the same show.”

    Far from it. Formatically very different, as mandated by the network and by affiliates for reasons that have nothing to do with putting on an optimal show. Fewer conventional interviews, fewer bands, comedy bits at the end of the show, a lot of basically killing time.

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