Late Night TV Ratings For March 11-15, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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March 21st, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON TOP THE ABC AND CBS TIME-PERIOD COMPETITION IN EVERY KEY CATEGORY FOR THE LATE-NIGHT WEEK OF MARCH 11-15

 

 

WITH SPECIAL APPEARANCES BY JUSTIN TIMBERLAKE, JIMMY FALLON GENERATES HIS BIGGEST NIGHTLY 18-49 AUDIENCE, EXCLUDING NIGHTS OF MAJOR PRIMETIME SPORTS, IN MORE THAN A YEAR

 

UNIVERSAL CITY, Calif. — March 21, 2013 — “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” have finished #1 for the week of March 11-15 in every key ratings category versus their ABC and CBS time-period competition.

 

At 11:35 p.m. ET, “The Tonight Show with Jay Leno” delivered bigger audiences than CBS’s “Late Show with David Letterman” and ABC’s “Jimmy Kimmel Live” in total viewers as well as both men and women in the 18-49, 18-34 and 25-54 demos.

 

For the week, “The Tonight Show with Jay Leno” averaged 3.4 million total viewers at 11:35 p.m., while “Late Show With David Letterman” averaged 2.9 million. “Jimmy Kimmel Live,” which was in rebroadcast, averaged 2.1 million. In the 18-49 demo, “The Tonight Show” averaged 0.7, topping the 0.6 of both “Late Show” and “Jimmy Kimmel Live.”

 

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 17 weeks in a row and topped "Kimmel" for eight of their 10 head-to-head weeks. In total viewers, Leno has out-delivered Letterman for 21 weeks in a row and all 10 weeks he and Kimmel have competed versus one another.

 

At 12:35 a.m. ET, “Late Night with Jimmy Fallon” averaged 1.7 million viewers for the week, which was 300,000 more than CBS’s “Late Late Show with Craig Ferguson.” ABC’s newsmagazine “Nightline” drew 1.3 million for its half-hour telecast. “Late Night With Jimmy Fallon,” which featured weeklong appearances from Justin Timberlake, also defeated “Late Late Show” in the 18-49 demo – 0.5 vs. 0.4 – while “Nightline” earned a 0.3.

 

Versus the same week last year, “Late Night with Jimmy Fallon” was up 33 percent in adults 18-34 (to 283,000 viewers vs. 212,000) and up 30 percent in teens 12-17 (39,000 vs. 30,000).

 

Friday's "Late Night" generated Fallon’s biggest 18-49 audience (889,000) for any night of the week since Thanksgiving (when NBC Sports covered NFL football in primetime). Excluding nights of special primetime sports coverage, this was the biggest "Late Night" 18-49 audience in more than a year, since Friday, Feb. 3, 2012, during a week of special telecasts from Indianapolis leading up to the Super Bowl.

 

Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 22 of the last 23 weeks and prevailed in total viewers for 19 of the last 21 weeks. Versus "Nightline" in their head-to-head half-hour, Fallon has out-delivered the ABC series for 10 weeks in a row in viewers 18-49 and six of the last seven weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 11-15. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.7 rating, 3 share

 

CBS “Late Show,” 0.6/3

 

ABC “Kimmel,” 0.6/2 with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.3/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers

 

ABC “Kimmel,” 2.1 million viewers with encore telecasts

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.3 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.4 with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.4 with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.5

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.7

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 0.9 million with encore telecasts

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.7 million with encore telecasts

 

TBS, 11 p.m.-midnight, “Conan,” 0.9 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

 

 

 

 
  • GARebelman

    Monday March 25th 56 metered markets:

    Revolution 4.5/8
    Hawaii 5-0 5.5/10
    Castle 7.1/13

    Leno 3.4/8 2.1/6
    Letterman 2.6/6 1.8/5
    KImmel 2.7/7 1.7/5
    Nightline 1.3/4
    Fallon 1.6/5 1.2/4
    Ferguson 1.2/4 1.0/4

  • Nick

    Wow, Leno obliterated the competition, even in the 2nd half hour. That is a fantastic first hour.

    This is exactly what happens when Leno gets a good lead-in – he wins. By a lot.

    It’s very interesting, too, because even though Leno had the biggest demo lead-in of the three networks, he had the smallest audience lead-in, and his numbers still perked up a lot. Poor Kimmel – gets almost 11 million viewers as a lead-in and can only manage a 2.2 HH and 0.6 demo. lol.

  • Nick

    *Fantastic first half hour, is what I meant to say. NBC’s sitcoms can’t even manage a 3.4/8.

  • Brad

    NBC really, really needs to restructure Leno’s contract so Fallon can co-host. Maybe do it so Leno can leave NBC with less of a leave so he can go onto another network (even if it turns out to be a hoax). NBC really needs to have this go over smoothly with the past four years they have had two transitions go over poorly, you can make the case of three; Conan in Tonight, Curry into Today, and Leno into primetime. They really need this to go over well, but I doubt that will happen given how Leno has gone public with his displeasment with the network.

  • Brad

    *restructure to let Leno to enter late night sooner then later is the best way to get Leno to agree to a new/restructured contract as he does not like being off the air. It kills him not to be on the air.

  • Ann

    @Gary

    I’m not sure the 1971 purge applies. As I’ve said I don’t see Jimmy F. doing any better than Jay ratings wise. The thinking IMO seems to be that Fallon can get the same ratings with lower production costs.

    I’ve also read that Jimmy is nervous about the move which is probably healthier than the attitude Conan went in with. Not seeing himself as God’s gift to comedy is certainly a plus.

  • Gary Middleton

    I think an 11:35 Fallon also could’ve pulled a 0.9, or better, on Voice/Revolution night.

    Thing to remember, of course, is this kind of 10 pm rating is likely to remain extremely rare on NBC. JC, any call on last week?

  • Gary Middleton

    “I’m not sure the 1971 purge applies. As I’ve said I don’t see Jimmy F. doing any better than Jay ratings wise.”

    The 1971 purge wasn’t about better ratings, though they did emerge with those. It was about a less rural and more urban demo.

    FWIW, I do think Fallon’s number in say, 2016, would be higher than Jay’s number in 2016. Jay’s long term trend is pretty unmistakable.

  • Ann

    I guess with can expect another Bill Carter book coming down the pike–The Late Night trilogy. Carter will be the Tolkien of Late Night.

    Come to think if it there is a lot of similarity with “The Lord of the Rings”. Of course from Jay’s viewpoint in may be more like “Lord of the Flies”. :)

  • Diana Santiago

    “Not seeing himself as God’s gift to comedy is certainly a plus.”
    Maybe if Jay stop seeing himself like that, people wouldn’t “hate” him so much. ;)

    Tom Shales, the man that gave the worst review to Conan O’Brien in 1993, published this on 3/22 (emphasis mine)

    “I don’t judge talk-show hosts, or anybody, by how they react to reviews from me or anybody else, I hope, but Conan O’Brien, who got the lousiest deal of any talk-show host ever (from NBC, of course) and is now tucked away on one of the Turner cable stations, not only forgave me for some very negative things I wrote when he started out but quoted a few of them in one of his celebrated hilarious commencement speeches (practically a second career for him). I thought that showed tremendous — uhhhh — self-loathing? No, no, it showed how very grounded and self-effacing he was.

    He has more pure integrity than any of the other boys, and maybe that’s why he ended up with “the fuzzy end of the lollipop,” as Marilyn Monroe says in “Some Like It Hot.” But we needn’t despair for Conan; he is reputedly making a fortune. He is undaunted and uncomplaining, two things no one has ever accused me of being. Send in your daunts, I cave. And complaining is, arguably, my life’s work.

    Sorry to have gone on so long with this, but then the late-night story keeps going on, too. Maybe Billy Carter is even planning to do another book — heaven help us. Conan is the guy who ought to get the last word. At what I think was his most recent commencement address, to graduating students at Dartmouth in 2011, he quoted himself — the last words he said on NBC before the “Tonight Show” was gracelessly yanked out from under him by executive goons and given back to Leno. Choosing to be grateful for the good things rather than bemoaning the bad, O’Brien told the students, “Work hard, be kind, and amazing things will happen.” God bless him.”

  • Ann

    Yes, Diana, we know you like Conan and hate Jay. :)

  • jcfreder

    PROJECTIONS week of 3/18/2013

    TOTAL VIEWERS
    Jay 3.37M
    JKL 2.65
    Dave 2.43 (two nights of basketball-time-shifted repeats)

    18-49 rating
    Jay .73
    JKL .70
    Dave .55

  • GARebelman

    NBC has more problems than worry about Late night where htey are still number 1. The Today Show needs fixing as does their entire prime time lineup. The only thing still winning anything is the Voice, SNL, the nightly news and the Tonight Show and that’s practically it.

  • Gary Middleton

    JC, I would imagine those 2 reruns will be re-titled and excluded. If you feel like hitting us with a revised projection for Dave’s Mon. to Wed., would be fun to see.

    So this looks like JKL’s best shot at a victory over Jay in quite some time. Would be well timed since the media is suddenly so interested.

  • JBS

    Anyone else tired of Gary talking his beloved Jay down at every opportunity? :D

    Sorry Gary, I enjoy your posts, but I think you’re doing this so you can’t get disappointed, do you?

  • jcfreder

    if Thursday and Friday for Dave are excluded:

    TOTAL VIEWERS
    Jay 3.37M
    Dave 3.09
    JKL 2.65

    18-49 rating
    Jay .73
    JKL .70
    Dave .66

  • Ann

    @Gary
    “FWIW, I do think Fallon’s number in say, 2016, would be higher than Jay’s number in 2016. Jay’s long term trend is pretty unmistakable.”

    I think you’re misrepresenting the trend. The trend has affected all of late night. It’s not just a “Jay problem”. All individual late night show ratings are trending down. IMO there are two main reasons: 1. The late night pie on TV is being cut into more and more pieces. 2. People in general have more viewing platform options–not only computers but also the influx of mobile viewing devices. The trending that affects Jay and others will affect Jimmy too. It may even be more so in Jimmy’s case still his audience more than anyone else’s is more computer/mobile device savvy.

  • Gary Middleton

    “Sorry Gary, I enjoy your posts, but I think you’re doing this so you can’t get disappointed, do you?”

    Not sure what you’re referring to, JB. I’ve genuinely thought for a long time that Leno is done in 2014. And genuinely believe he’ll never get hired at Fox. Neither opinion is a knock on Jay, just a view on demographic reality.

    Yes, I’m surprised Leno’s has done 0.8 season-to-date with NBC basically dark at 10 p.m. for months.

  • Gary Middleton

    “I think you’re misrepresenting the trend. The trend has affected all of late night. It’s not just a “Jay problem”. All individual late night show ratings are trending down.”

    The decline of Leno and Letterman far outpaced the decline of Jimmy Kimmel over the past several years.

    I think it’s pretty obvious that a 65 year old man is going to have a tougher time holding 18-49s than someone a generation younger. Johnny Carson didn’t start losing to Arsenio just for no reason, or because Arsenio was invincible. There’s a life cycle to things.

    Is Fallon the right guy? I think so. Maybe he’s not. But it’s a bet NBC needs to make because Leno’s audience will continue to exit the demo in vast numbers.

  • Diana Santiago

    Ann, I love Conan, and I’m proud of it. As of Jay, I only wish him to experience all the feelings Conan and his 200 employees experienced in January 2010.

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