Soap Opera Ratings: All Soaps Down in Total Viewers

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March 21st, 2013

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via Soap Opera Network:

March 11-15, 2013

NOTE: There were Papal election interruptions/pre-emptions on Tuesday and Wednesday

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,366,000 (-183,000/+29,000)
2. B&B 3,380,000 (-152,000/+264,000)
3. GH 2,538,000 (-170,000/+290,000)
4. DAYS 2,177,000 (-386,000/-243,000)

1. Y&R 3.2/10 (-.2/same)
2. B&B 2.5/8 (-.2/+.1)
3. GH 1.9/6 (-.1/+.2)
4. DAYS 1.7/6 (-.2/-.1)


Women 18-49 Viewers
1. Y&R 838,000 (+13,000/-78,000)
2. B&B 716,000 (+6,000/+21,000)
3. GH 604,000 (-11,000/+29,000)
4. DAYS 481,000 (-104,000/-75,000)

Women 18-49 Rating
1. Y&R 1.3/9 (same/-.1)
2. B&B 1.1/7 (same/same)
3. GH 0.9/6 (-.1/same)
4. DAYS 0.8/5 (-.1/-.1)



Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

  • David

    At Harlee if they were preempted last week which is what these ratings are for it was only in certain cities. This past week that just ended nationally CBS carried the games on Thursday and Friday and will do so again this week. However those days will not be calculated into the ratings.

    @Kayla I am glad you are enjoying days but after reading all your praise and checking it out myself I don’t see it. And a lot of people are complaining about the show. YOu got stefano back for the 900th time, you still got Sami/EJ taking up most of the air time and numerous other complaints. Also Days is the lowest rated soap and had the biggest drop in these ratings. But you are enjoying it and I am glad for you but its funny every time you talk about how good Days you take a jab at GH. I guess you just don’t like the fact that it is doing far better than Days in the ratings or something like that. But keep enjoying the Sami and EJ show.

    As for your complaints about GH you don’t like it that is fine, doesnt mean that other people cannot enjoy it. With all the veterans back, mix of characters and stories people are enjoying the show. Is it perfect no it never will be. Unlike you with Days I can admit my show isn’t perfect. But it is 100 times better than it has been in the last 10 years. Despite numbers being done from the last few weeks the numbers for GH are still well up from a year ago and with the 50th hitting should see those numbers go up even more.

  • Sophie

    I couldn’t have said it better David…. THANK YOU!

  • Kayla Rae

    Whoa, David, sounds like somebody is being overly sensitive and defensive in regards to the fact that some people do not care for GH, including myself. It has been a disappointment as I wanted to like it again as I used to. Just isn’t happening.

    DOOL, on the other hand, continues to intrigue and draw me in. No comparison from where I’m standing. Obviously you don’t agree with me. That’s fine. I won’t be getting MY panties all up in a wad and whine because YOU don’t like my show. So what, who cares?! LOL

  • Kayla Rae

    I agree with you, @Sophie, I don’t think you COULD have said it any better. LOL

  • Pinkle

    Welcome back, David. We missed you.

    Kayla Rae, you know how critical I’ve been about Days. However, I think that the Will/Sonny/Nick/Gabi story is the most interesting story on daytime television right now. I literally want to reach through my screen and strangle both Nick and Gabi, and knock some sense into Will so that he can play dirty, too.

  • Jason

    >>>I agree with you, Kevin A., I don’t give a man’s arse about the stupid pope…or lame basketball for that matter.<<<

    I didn't watch but the election of the pope was newsworthy, like it or not. Soaps were pre-empted for Obama's inauguration in January even though he only won with 51% of the vote. Still, an inauguration is newsworthy too.
    I think we need to keep this about soaps and leave the hate for some other site. To my Catholic friends: Ignore bigotry.
    Basketball is another story….

  • Shelly

    I suspect soap ratings will tank again this week and next week as well. Spring break means many schools out; public, parochial, Hebrew for Easter and Passover. We’ve had a MISERABLE winter in my neck of the woods and lots of my friends with school age kids have trips planned south.

    Overall, soaps are doing much better than this time 2 years ago. Haters will keep hating, soap lovers will cheer for their favs. I’ve said all along that there is room for soaps and talk shows on daytime TV. They will play well with each other. Actually, ABC seems to have found a good formula and for the time being they are giving the soap fans what they want, too, with GH.

  • joshua

    Days days are numbered and GH just SUCKS. YR is fantastic and BB I BBBoringg

  • Pinkle


    I absolutely agree with your statement. I think daytime television should be a balance between soaps, game shows, and talk shows. I think that part of the reason we’ve had the negative reaction to new shows is that soaps dominated daytime lineups for decades. If each network had 2-3 soaps, 2-3 game shows, and 1-2 talk shows, that is a good balance. I know this cannot be achieved because there are not enough slots for this.

    CBS Daytime is a good example. They have built a good synergy with Y&R, B&B, LMAD, TPIR, and The Talk. For instance, Y&R stars are appearing on The Talk today and TPIR tomorrow. I believe this synergy has helped the lineup, especially with The Talk and LMAD. These shows (especially LMAD) are doing better than ATWT and GL. Also, there is no way this synergy could have been built with TPIR, Y&R, B&B, ATWT, and GL.

  • Alicia

    The papal election coverage was a HUGE influence on the ratings for this week in question. None of the network soaps were broadcast, at all, on the West Coast, which is a huge TV market, including LA and its suburbs, San Francisco, San Jose, and San Diego. Taken with all the states in that time zone, and the Mountain Time Zone as well, you’re talking about 25-30% of the US population. For one day out of five, that’s about a 7 or 8% drop in viewership due to the pre-emption due to the pope. I’m not sure what the networks were thinking. I’m a Catholic, but I don’t need wall to wall coverage of the pope pre-empting General Hospital. The networks have been way too inclined to pre-empt daytime programming for news events.

  • Reality

    GH has been soooo good lately. The right balance of characters and stories. Cant wait to see what happens in the coming weeks. Having all of teh vets back has been great also!

    Days has been so boring. The same stuff over and over. I fell asleep trying to watch it. The big ratings drop might explain it. Time to get some new writers or something.

  • David

    Thanks Pinkle nice to know you missed me.

  • Kelby

    I guess if you do not know the history of the characters on these shows then you are going to like what you see. If you watch these shows and you care nothing about realism, you may like it. I like my soaps to be character driven and realistic and my two shows are still a mess. Y&R is better than DOOL, but both are still out of sync and have been for years. Cancellation bear anyone? Are there any good writers in daytime anymore?

  • LynTX

    I don’t know; I hear the comment that soaps are escapism. But too often the only s/ls cheered on are “characters behaving badly (cheating, scheming, etc.)”. Audiences, little by little, are tiring of this, understanding that you can also be entertained by characters who are able to ‘rise above it all’.

    Until and unless soaps are able to offer a diverse canvas, not sure of their future.

  • cab

    NBC is a losing network and that is all they know. The once mighty TODAY show is in trouble now. GMA is beating their ratings, so much so that NBC is willing to fire Mat Luner(not sure if I spelled his last name right). Although DAYS took dramatic hits ratings wise this past week a number of factors played in that. Spring Break, the Papal election, and of course no promotion or support from NBC. I know Days is at its best right now, and I’ll continue to watch. My uninterested in Days husband is now watching and voicing his opinion to the TV. He is into it. Keep up the good work DAYS your numbers will improve.

  • Mike

    No surprises here……

    1) The networks have been preempting daytime game shows, talk shows, and soaps for years for important news stories. Much more than they ever would primetime. Even when soaps were big daytime got preempted more. And they will definitely always do it for sports too….sports events are just big ratings for any network or affiliate. The only way to solve it is to clear the networks…put all the game shows on GSN, all the soaps on SoapNet, all the news shows on news channels, etc. And leave the networks free to do their own thing.

    2) Preemptions bring big drops …. usually the next week after those drops you will see a rise.

    3) Daylight savings time always bring lower ratings for awhile. Its been happening in prime time. Add to that Spring Break has been happening in various places for the last week or two and more will be having Spring Break in the next few weeks.

    4) And big drops will always bring out the doomsday predicters predicting the demise of the genre.

    5) And of course we have the fans who can’t handle it all. Folks these are just TV shows and open to both criticism and praise. Not everyone is going to like the same thing.

  • jonboyelk

    You’re totally right, Mike. Pre-emptions for important news events are understandable. I didn’t consider every hour on the hour a ten minute news item announcing that they still hadn’t made a papal decision. When you choose the Pope, fine. Let us know then. And yesterday did I really need to know that a minor wintry mix storm was now leaving our area in the midst of the wedding drama on Y&R? I can see that from my window. These shows cost a fortune to produce. Why cut into them for trivial nonsense?

  • jonboyelk

    BTW, after constantly reading from one viewer how awesome DOOL is and then another saying how godawful it is I think I’m going to judge for myself once my nighttime shows are on hiatus and I have more viewing time. I’ll be sure to post my unbiased review.

  • Mike


    I didn’t say I agreed with it….just the nature of it. Personally I think most things like even the inuaguration could have been shown on the news channels since there are so many……but that’s me. I don’t speak for everyone else who did want to watch it and sit watch hours of waiting for the Pope announcement. I will never understand it but there are people out there who did sit and watch for hours waiting. We are all different and I am glad of that. It would be a boring world if we were all alike and liked the same things.

    I don’t expect any network to really make any decisions on my the way I watch anyway. I would not be a good Nielsen family at all. I have both Y&R and B&B on my DVR since Monday a week ago. I have not watched any of them. Just been busy and then out of town since Thursday. NOt even sure when I will catch up at this point. Probably this weekend.

    years ago that would have never happened even during the start of DST, but now that we have DVR’s I take advantage of it. My shows are still watched but not in the timely manner than matters most to advertisers. But that is what I choose to do. I can’t blame the advertisers for not wanting my type of viewing.

  • David

    THis is one of those rare times Richard (now posting as Mike) and I agree. Daytime always get preempted not just by the networks. The local affiliates do this constantly. Here in Boston every time there has been a snow storm all day long they either go full coverage of the snow preempting the soaps completely or they do numerous interruptions during the show. Same goes with breaking news etc. But when prime time comes they stick with it.

    It is funny a few weeks ago here when we had a storm here the facebook page of the local ABC affiliate gotten a ton of posts with people upset about the daytime preemptions. So much so that the local affiliate tried to defend their decision saying “we are on with continuing coverage to provide a public service” When someone pointed out that they are a for profit tv station they again got defensive and tried to claim that people wanted to see the constant coverage. Totally ignoring that the whole reason the subject came up was because of viewer complaints.

    But they wont change. Daytime programming whether it be network or syndicated will never be seen as important as prime time and these preemptions will continue

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