via press release:
SUNDANCE CHANNEL PRE-LAUNCHES NEW SCRIPTED DRAMA RECTIFY ON SUNDANCE CHANNEL ON DEMAND
New York, NY, March 21, 2013 – In an effort to allow audiences to preview Sundance Channel’s highly-anticipated new scripted series Rectify before its linear debut, the network announced today it will make episodes available on video-on-demand and TV Everywhere platforms one week prior to the series’ April 22 linear launch.
The first three episodes of the six part series – written by award-winning Ray McKinnon and produced by Breaking Bad’s Gran Via Productions – will be available beginning Monday, April 15.
Sarah Barnett, Sundance Channel President, stated, “With this initiative we wanted to create an innovative way to spur interest in the series and expand our audience. By pre-launching the series on VOD, we can give viewers a chance to immerse themselves in the compelling world of Rectify before it ever airs on linear.” She continued, “It has become clear to us that consuming certain shows in this way helps magnify marketing efforts, drive word of mouth and boost sampling which can have an additive effect on the linear premiere.”
One of this season’s most highly anticipated scripted dramas, Rectify revolves around Daniel Holden (played by Aden Young) who is released after nearly 20 years of complete isolation on death row. He returns as an outsider to his family, to his community, and to the times. Somehow, he survived the mental and emotional strain of his imprisonment, but now the walls have suddenly come crumbling down and Daniel is set free in a world he no longer understands. He’s an outsider, lost in a once familiar world, struggling to navigate his newfound freedom. Combined with two decades of technological and social changes to his small town and the larger world, everything he encounters is a puzzle.