Wednesday Final Ratings: 'Arrow', 'Supernatural', 'American Idol', 'Survivor' & 'Law & Order:SVU' Adjusted Up; 'Whitney' Adjusted Down

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March 21st, 2013

American Idol March 20

American Idol, Survivor, Law & Order: SVU, Arrow and Supernatural were each adjusted up a tenth while Whitney was adjusted down a tenth among adults 18-49 versus the preliminary Wednesday broadcast ratings.

Want to know why adjustments occur to the preliminary ratings? Read this.

Final broadcast primetime ratings for Wednesday, March 20, 2013:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX American Idol (8-10PM) 3.6/10 12.94
CBS Survivor 2.6/8 9.79
ABC The Middle -R 1.2/4 4.78
NBC Whitney 1.0/3 3.13
CW Arrow 1.0/3 3.02
8:30 ABC The Neighbors 1.4/4 4.76
NBC Whitney - R 0.8/2 2.52
9:00 CBS Criminal Minds 3.0/8 11.58
ABC Modern Family - R (9-9:31PM) 1.8/5 5.42
NBC Law & Order: SVU 1.6/4 5.51
CW Supernatural 1.0/3 2.16
9:30 ABC Suburgatory  (9:31-10PM) 1.5/4 4.19
10:00 CBS CSI 2.3/6 10.53
NBC Chicago Fire 1.7/5 6.39
ABC Nashville - R 0.6/2 2.47

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

  • Heather

    I tried watching Arrow once and found it boring and unwatchable. I wish they would put TVD and SPN back on the same night.

  • CoCo

    @Michael Lo

    There is no bubble to burst here . I see SVU’s ratings for what they are. I’m just saying I also see CF’s ratings for what I “think” they are. I don’t think CF’s ratings are that much different than SVU’s and would love to see how it would do against some more competition. I’m proven wrong, then I’m wrong.

    Anyway…I’m giving this subject a rest now. I can only repeat the same thing over and over so many times.

  • SueP

    @Mi – episode 7.17 “The Born-Again Identity”, 0.6 18-49, 1.63 viewers. The increase in ratings is a combination of a compatible lead-in (I only watch Arrow because it comes on before SPN), a move to Wednesday from Friday, and TNT’s syndication runs. All three help the show. No need to figure out which one the most.

  • SueP

    @snowleopard – Fingers all crossed for Benny! :)

  • josh

    @ Alex

    Remember 2 years SPN was booted to Friday by former CW President Dawn Ostroff. she put it there hoping it would die a slow death,unfortanetly she over looked that SPN’S fans (myself inclued) will follow it anywhere. Thisv is further proven by the fact SPN has spent at leat 1 season on every weeknight execpt Monday. Plus both Bill and Robert have said that a show’s ratings are lower on Fridays. Anyways we all know that SPN NEVER should have been put on Fridays! Same goes for Smallvile,to this day it remains the highest rated show the CW ever had!

  • davie

    Glad to see SPN and Arrow both adjust up. They were both really good episodes, but Supernatural is a such a beast. It’s TNT ratings are constantly showing up on the TOP 100 Cable Lists getting .4s, same as some of CW’s current first airings. Warner Bros couldn’t be happier with Supernatural right now. And Arrow’s doing pretty well too…these two shows are a great marketing mush.

  • Melanie P.

    It would be cool if Parenthood, Chicago Fire and SVU could all be on the same night! I do agree that SVU has changed from the earlier seasons, however, since the show has been on for so many seasons, and a main character (Meloni) leaves, it is normal for it to run out of fresh ideas althoug CSI is still doing well, despite its lead cast changes. I do still watch SVU and watch many of the reruns that come on the USA network.

  • oppar

    they picked up new fans and old ones came back. season 7 was brutal across the board and a lot of people left after season 6 cause it was a clusterfudge of 80 different storylines that made no sense.

    this new season isn’t the best ever but it is leauges above season 7 and is trying to go somewhere new. so i think a lot of people are giving this season a chance to see if they are well and truly over a show they’ve been watching for a good 8 seasons.

  • thensnowleopard

    And toes!

  • thensnowleopard

    I think you’re missing the point. There have been examples, including this season, of episodes that had little of Sam and Dean, or focused heavily on guest stars, and those episodes generally didn’t do very well in the ratings.

    However, episodes that focus on Castiel do not suffer from this drop. Therefore, it’s no surprise that the show wants to make his character a regular, since they can focus episodes around him and not worry about an automatic drop due to that focus. Nobody is saying he is *more* popular than Sam and Dean, only that he is popular enough to carry some of the narrative weight so that Padalecki and Ackles can have more time off.

    As for calling Tessa “delusional” for saying this, I don’t think that word means what you think it means.

  • Chelle

    Yes! Arrow still hasn’t gone below 1.0 right?

  • thensnowleopard

    I think it has once or twice, but it’s still in no danger.

  • Maya

    @Ben Thompson

    Keep dreaming it’s probably true that Arrow has help Spn a little, but It’s proven that Supernatural can hold itself when Arrow ratings go down. Actually for me it’s the other way around, I start to watch Arrow because SPN came after.

  • Geordiegirl1967

    “One, Castiel does not make ratings go up or down. Constantly bringing up the fact that Cas doesn’t make the ratings go down is one-sided. He doesn’t effect ratings at all. Two, your one woman vendetta against SPN fans who are not enthralled with your precious Cas feels like you are trying to pick a fight. It’s getting old and likely to backfire on you. Everyone’s opinion is valid. Insulting people with contrary opinions and basically telling them to shut up or stuff it is middle school behavior.”

    100% agree with this. As this is a ratings site and not an SPN fan site I won’t talk about anything other than the ratings here, but to all Cas fans and Cas haters the message is the same – the presence or absence of Cas makes zero measurable difference to the ratings. He never has and I doubt he ever will.

    I strongly suspect the decision to make him a regular next year has far more to do with the ongoing efforts to give Jared and Jensen, who are the only 2 leads on the show so have a huge workload, some more time off.

  • Geordiegirl1967

    “There are cases where a bad (i.e. very unpopular) episode appears to depress ratings (like 8.15 with the familiar, which had lower Live+7 ratings than the episodes before and after it, or “Bitten,” which had a bad demo compared to other season 8 episodes. ”

    I’m afraid this claim makes no logical sense. I hear similar things said all the time along the lines of ‘no wonder X ep got low ratings because it was rubbish’. But the quality of a specific ep and its ratings simply cannot be linked in this way unless you believe that the audience all have crystal balls. No one can know whether an ep is good or bad until AFTER they have watched it. Maybe a lot of bad comments might dissuade a few who DVRed from bothering to watch, but you need to bear in mind that the vast majority of those who watch a TV show are not immersed in the online fandom. They don’t know any spoilers. They have no idea who is writing or appearing in the next ep. And they don’t see the online reaction to each ep.

    A change in quality will, over time, affect ratings. As will lead-ins, timeslots, the competition, the popularity / cliffhanger of the immediately preceding ep, pre-emptions, holidays etc. But the quality of a specific ep has no link to its ratings.

    One possible exception might be an ep like Bitten where it was pretty widely known among the online fandom at least, that the main characters were only going to be peripherally involved. Even then I’m not sure the wider fandom would have been that aware.

    The example you give of ep15 doesn’t stack up either. Its ratings were perfectly fine at 0.9 and 2.22m which is right around average for the season. It’s hardly evidence of an aberration. Plus I ask again – how could the live audience that tuned in that night have had any idea in advance what that ep was going to be like?

  • Beto

    Howard Stern and his sidekick Robin have been saying nothing but great things about Arrow for the last few weeks. That helps.

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