'Grey's Anatomy' is Thursday's Number 1 Show, 'Wife Swap' Opens Strong, 'Scandal' Returns With a Bang

Categories: Network TV Press Releases

Written By

March 22nd, 2013

Grey's Anatomy March 21

via press note:

With the season opener of Wife Swap, Grey’s and the return of Scandal (first original since 2/21), ABC ranked #1 on Thursday in Adults 18-49 (tying Fox with American Idol and Glee). Among Adults 18-49, ABC tied its top-rated Thursday with series programming in nearly 6 months - since 10/4/12.

 

Up sharply over its last season premiere (on 4/2/10) in Total Viewers (+43%) and Adults 18-49 (+42%), ABC’s Wife Swap opener topped all of the telecasts in its previous season to earn its best numbers since April 2009 – since 4/17/09. Wife Swap delivered ABC’s highest rating in the time period with series programming in 5 months – since 10/18/12. From start to finish the ABC unscripted show gained 8% in viewers and 20% in young adults, despite facing Idol in the hour.

 

Shooting up from its lead-in at 9pm (+71%), ABC’s Grey’s Anatomy emerged as Thursday’s #1 TV show in Adults 18-49, topping Idol on the night for the first time ever. Grey’s won the 9 o’clock hour in Total Viewers and Adults 18-49. Gaining week to week in viewers (+11%) and young adults (+12%), Grey’s delivered its most-watched telecast in 10 weeks – since 1/10/13.

 

On its return, ABC’s Scandal won the 10 o’clock hour in Total Viewers and Adults 18-49. In fact Scandal has been the #1 show in the hour in Adults 18-49 on 7 of its last 8 original telecasts. Scandal ranked as the #1 broadcast program in prime time with 191k tweets, topping American Idol by 68% (113k). Delivering its best-ever retention of Grey’s in Total Viewers (95%), Scandal marked the series most-watched telecast ever.

 

 

 
  • christy

    Yeaaaah scandal is back!!

  • Bookworm

    ABC had a good night. The 8pm time slot if lacking but it is doing good numbers in the higher 1.0’s with Wife Swap. Hopefully it can stay that way (I think it will).

  • Melissa

    ABC finally had a Thursday to boast about.

  • Cory

    [b]Scandal ranked as the #1 broadcast program in prime time with 191k tweets[/b]

    ABC, you really are hillarious!

  • Fred

    Not a funny press release, because ABC had a fantastic night.
    Not a fan of Wife Swap, but it is cheap and much more profitable than expensive dramas at 8:00 Thursday. Next Fall, ABC may just give up a place an unscripted show there. Less risky after so many failures.

  • Camille

    Nielsen is looking at Twitter activity now so really this press release isn’t funny …. at all

  • gary

    Scandal makes the best numbers at 10 pm in all networks in all week

  • American

    Oh, this ABC isn’t funny…
    Huh. Who would have thought that would ever happen? ;)

  • julax

    so why are you saying that Scandal comes back flat in a different posting?

  • Melanie P.

    Awesome!!

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