‘The Vampire Diaries’ Rises, Outrates ABC and NBC in Adults 18-34, ‘Beauty & the Beast’ Surges
via press release:
Last night’s punk rock VAMPIRE DIARIES rose week to week in total viewers and key demos, and outrated both ABC and NBC in the hour in A18-34. It also outrated NBC’s original episodes of Community and 1600 Penn in A18-49.
THE VAMPIRE DIARIES was up 9% in both A18-34 (1.2/4) and A18-49 (1.2/4) week to week, up 13% in W18-34 (1.7/6) and up 6% in total viewers (2.55M).
BEAUTY AND THE BEAST also rose week to week, up 24% in total viewers (1.77M), giving the series its most watched episode since 1/24.
BATB was up 40% week to week in A18-49 (0.7/2), and had its best A18-49 rating since 1/31/13. It also rose 25% week to week in A18-34 (0.5/2).