Thursday Final Ratings:'The Vampire Diaries', 'American Idol', 'Grey's Anatomy' & '1600 Penn' Adjusted Up; 'Beauty and the Beast' Adjusted Down

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March 22nd, 2013

Grey's Anatomy March 21

American Idol, The Vampire Diaries, Grey's Anatomy and the 9:30PM 1600 Penn were each adjusted up a tenth while Beauty and the Beast was adjusted down a tenth among adults 18-49 versus the preliminary Thursday broadcast ratings. The final numbers for the NCAA Tournament, broken out by game, can also be found below.

Want to know why adjustments occur to the preliminary ratings? Read this.

Broadcast primetime final ratings for Thursday:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 2.9/9 11.93
CBS NCAA Basketball S. Dakota Vs. Michigan (8-9:09PM) 1.8/6 5.47
ABC Wife Swap - Season Premiere 1.7/5 4.97
CW The Vampire Diaries 1.3.4 2.65
NBC Community 1.1/4 2.95
8:30 NBC 1600 Penn 0.9/3 2.49
9:00 ABC Grey's Anatomy (9-10:02PM) 3.0/8 9.39
FOX Glee 2.0/6 5.91
CBS NCAA Basketball Tournament(9:09-9:27) 1.5/4 4.71
NBC The Office - R (9-9:31PM) 0.9/2 2.27
CW Beauty and the Beast 0.6/2 1.72
9:30 CBS NCAA Basketball Akron Vs. VCU (9:28-11:39PM) 1.2/4 3.32
NBC 1600 Penn (9:31-10:01PM) 0.9/2 2.32
10:00 ABC Scandal 2.7/8 8.51
NBC Law & Order: SVU - R 1.1/3 4.24

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

  • Mari

    That’s so weird. When TBBT is not on people watch TVD instead of Community.

  • Ice Mountain

    @ Rachel

    I can’t really speak on TCD because the overseas reports were never released for that show. I think CW has a good chance of bringing it back but I really don’t know about that one. Like you said were not CW executives so we won’t know.

    @ Brian J

    Yeah there’s no real point for NBC to renew Community at this point. P&R is a different ball game as NBC actually owns that show and just sold it to syndication this season and successfully cleared it. I think if NBC brings back Go On then there will be no need for them to put Community with P&R when they can put Go On or another new comedy with P&R.

    I think what’s going to end up happening next season is that NBC might hold a number of their new shows until post-Olympics and go with a lot of returning shows for the fall until the Olympic break.

  • Chris

    The CW tied NBC in the demo for the entire 8-10PM portion with a .95 in the 18-49 demo. If you factor in NBC’s 10 PM, NBC had a .98 in the demo, slightly edging out The CW for the night. Had NBC had a original Rock Center, instead of a Law and Order SVU, which repeats better then anything NBC has, The CW would have surly ranked 4th for the night. It’s hard to say that The CW is thriving against NBC Thursday. It really is an example of the diminishing hold broadcast tv has. With its cable ties now cemented with Comcasts purchase of GE’s remaining 49% in NBC Universal, it’s only a matter of time before all of NBC is fractured among niche focused cable networks, like the current cable portfolio of NBC Universal.

  • Rachel


    Oh great. Another defensive, delusional TCD fan. Sorry I hit a nerve. You’re right, number of viewers doesn’t count. So how do you explain consecutive 0.4’s in the 18-49? Please, take a seat and instead of trying to start a fight. You won’t win.

  • Ice Mountain

    “So you read that some people didnt like an episode of Scandal and now it’s going to slide next week? What if those people don’t have Neilson boxes? Then it doesn’t matter what they thought of the episode at all since their viewership doesn’t count.”

    THANK YOU! Some of you guys have sense on here.

  • Richard Steven Hack

    I will agree that BATB fans are passionate about the show and fan buzz is the ONLY thing that can influence the Nielsen families to watch any given show, PROVIDED that buzz is visible OUTSIDE the fan sites for a show.

    The fact that CBS mentioned the international sales figure for BATB does indicate that the amount involved probably offsets a larger portion of the production costs than most shows. Most show only get as much as 85% of their production costs back from license fees, with international and DVD sales making up the rest (if they do.) So if BATB IS getting a more significant part of its production costs covered by international sales, that will help. We don’t know, however, what the percentage of costs is actually covered by that $1.5 million.

    But there’s still the question of performance and ad revenue. If the show is doing marginally here, and we don’t know how it’s doing internationally, then the question becomes what will it do in season TWO if it gets renewed. The network and the studio has to consider the likely ratings in season two, not just current ratings. Shows usually drop season to season. If the studio doesn’t think it can recoup its costs in season two, depending on what license fee it can get for international sales – which will depend on how the show did internationally in season one – it won’t offer a lower license fee to the network. If it doesn’t do that, the network can’t afford to renew the show – unless it has no choice because it has nothing to replace it with.\

    A show must pay its way in seasons one and two for the studio to offer the network a lower license fee in seasons three and four to get to syndication. Otherwise ALL shows would get four seasons at least.

    BATB is marginal. If it can hold its .64 season average, it has a SHOT – and ONLY a shot – at renewal – based on CURRENT ratings and the sad state of the CW. Certainly it’s better off than TCD which hasn’t even aired as many episodes and has a lower season average (but not by much.) But if the studio can’t see improvement in season two, or if it drops any further in the season average, I can’t see it being renewed.

  • Brandy

    @Dillan, yes her pregnancy was a reason but they couldve worked around it if the show was sucsessful.(like on Juding Amy,Greys Anotomy ect).Pedowitz said it didnt do well online or internationally and it shouldve had s much shorter season.Its poor domestic ratings were another rason it was cancelled as was the fact it was very exspensive to make,with Sarahs salary alone reported to be between $90,000_$125,000 per episode to star and produce.

  • JacobYates

    @Richard Steven Hack
    That’s a classy and smart way to deal with a poster who has no idea what he’s talking about. I love your posts as they are rational and put the morons in their place. KEEP TELLING IT HOW IT IS!

  • Rachel

    @Ice Mountain

    I never said I was an executive. Just based on ratings, BaTB is the one to stay. And no, I don’t watch either show. They can both be cancelled for all I care. It’s just really annoying how some TCD fans act as if their show deserves a slot on that schdedule despite poor ratings.

  • BigFlop

    clap clap

    the best promotion from abc goes to this show. Nobody can deny it, too much noise! but beware!! After all this fuss, lot of people expected much more from this show. That’s why I said that some commentors were very disappointed.

  • Ash


    Actually I’ve never watched a single episode of TCD or anything on CW with the exception of an occasional episode of Arrow. I just hate when people try to guarantee that a show will be cancelled or not since your not an tv executive ;). Next time don’t jump to conclusions.

  • Scandalfan

    Congrats to both Grey and Scandal, great shows last night.

  • Ash

    @Ice Mountain

    I try to make up for the fanboys who don’t seem to have any sense :)

  • Ice Mountain

    @ Brandy

    Yeah I forgot about the online part too it disappointed in that area as well. Mark Pedowitz says he puts a lot of stock into the sites online replays.

    @ Rachel

    I was agreeing with you, I was speaking on the behalf of everybody that nobody knows exactly what’s coming back for next season.

  • Ice Mountain

    @ Ash

    Yeah almost all of them don’t, they speak from their hearts too much and make excuses instead of from their heads. That’s the problem with most of the people on this site a lot of them are unknowledgeable fanboys who really shouldn’t be allowed to post in front of the public.

  • Ram510

    Great that Scandal didn’t adjust down even with a 2 minute Greys overrun!

    Scandal is doing better than ABC’s Tuesday and Sunday line up, go Scandal!!!!

  • Rachel


    Take your own advice. I’m not trying to guarantee anything. I’m basing it off of ratings and Bill’s last report on BaTB having a better chance. This is Tvbythenumbers isn’t it? I’m not offending anyone. I’m not wishing the actors out of their jobs. The only one who seems to be offended here is you, yet you claim you’re not a fan of the show…

  • Chris

    Beauty and the Beast most likely will be renewed based on current viewership, but it won’t be in it’s current time-slot . Hart of Dixie and Nikita are safe bets. Hart of Dixie a reliable player in terms of the18-49 demo and Nikita on the brink of syndication. The Carrie Diaries will, at current ratings be cancelled along with Cult. That leaves 7 of its 10 slots filled for the fall. The CW will most likely premiere 3 new dramas this fall. The big question is what Friday at 9 PM will look like in the fall. If it is reality or an encore/repeat slot, Beauty and the Beast’s future really depends on what they do there.

  • SJ

    I don’t see The CW cancelling Beauty and the Beast. If we assume that Arrow, TVD, Supernatural, HoD and Nikita all launch in the fall and that there’s going to be either one scheduled repeat or some Top Model spillover from the summer – or Oh Sit – that still leaves them with four empty slots. I don’t see The CW premiering more than three dramas, which means they need a placeholder for the fall, so BatB will most likely get a 13-episode renewal.

    The Carrie Diaries is completely out of the running IMO. It keeps hitting a 0.4 rating and it dropped under a million viewers. In its first season!

  • Ash

    @Ice Mountain

    Pretty much. Then they will get all defensive when you claim their show isnt verry good and will make up crap for the shows downfall. It’s irritating, but I’ve gotten used to it.

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