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Thursday Final Ratings:'The Vampire Diaries', 'American Idol', 'Grey's Anatomy' & '1600 Penn' Adjusted Up; 'Beauty and the Beast' Adjusted Down

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March 22nd, 2013

Grey's Anatomy March 21

American Idol, The Vampire Diaries, Grey's Anatomy and the 9:30PM 1600 Penn were each adjusted up a tenth while Beauty And The Beast was adjusted down a tenth among adults 18-49 versus the preliminary Thursday broadcast ratings. The final numbers for the NCAA Tournament, broken out by game, can also be found below.

Want to know why adjustments occur to the preliminary ratings? Read this.

Broadcast primetime final ratings for Thursday:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 2.9/9 11.93
CBS NCAA Basketball S. Dakota Vs. Michigan (8-9:09PM) 1.8/6 5.47
ABC Wife Swap - Season Premiere 1.7/5 4.97
CW The Vampire Diaries 1.3.4 2.65
NBC Community 1.1/4 2.95
8:30 NBC 1600 Penn 0.9/3 2.49
9:00 ABC Grey's Anatomy (9-10:02PM) 3.0/8 9.39
FOX Glee 2.0/6 5.91
CBS NCAA Basketball Tournament(9:09-9:27) 1.5/4 4.71
NBC The Office - R (9-9:31PM) 0.9/2 2.27
CW Beauty And The Beast 0.6/2 1.72
9:30 CBS NCAA Basketball Akron Vs. VCU (9:28-11:39PM) 1.2/4 3.32
NBC 1600 Penn (9:31-10:01PM) 0.9/2 2.32
10:00 ABC Scandal 2.7/8 8.51
NBC Law & Order: SVU - R 1.1/3 4.24

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 
  • Chris

    @Ice Mountain. I agree, The CW will most likely put The Originals at 9PM on Thursday this fall, if it is picked up to series. Based on the current information released on the show the tone seems darker compared to The Vampire Diaries. Also I predict the show will be geared more towards a broader audience. Under Mark Pedowitz, The CW has tried to regain a foothold in the male demographic with shows such as Arrow. It reminds me of another vampire duo. When The WB used Buffy The Vampire Slayer in 1999 to launch it’s spinoff Angel, it tried to amplify Buffy’s viewership towards a wider audience. Buffy was more targeted for the female demographic, like most of the show’s, The WB had focused on. It was more light and had more humor. Angel was darker and had more of a focus on a male audience. The WB kept Angel paired with Buffy for a few years to help grow and sustain viewership, a route The CW might follow with The Vampire Diaries and The Originals. The CW has pushed more towards broadening their focus. If you look at the Secret Circle, it was difficult for them to create a block of supernatural show’s especially at 9PM where shows the Grey’s Anatomy and glee monopolize on the female demographic and the younger demographic The CW has targeted since inception. It will be very interesting to see how the show’s would pair in the fall. 9 PM viewership on television peaks, so a how that can build on the audience of The Vampire Diaries with a more broad audience. Building a more male focused audience, could be a game changer for the network in that time period. A time period which has suffered in recent years to retain viewership of The Vampire Diaries due to the competition of Grey’s Anatomy and Fox’s similar target demographic shows.

  • Melissa

    @Reven8ger

    Best ratings for Grey’s since episode 3 of season 9 !

    Best total viewership for Grey’s Anatomy since 9×03.

  • Cass

    1976CG
    Can anyone explain : BATB ranked 4th (wk24) on season AVERAGE below 3 already renewed shows ? So therefore why wouldn’t it be top of the list for renewal over HOD, TCD & Cult, I understand Nikita & syndication blah blah blah, thanks

    Cult was DOA and its Friday exile marks it for bear chow. I believe your question is more about BatB’s relative position against HoD and TCD?

    Similar to Nikita last season, HoD is on the cusp of a season 3 renewal which would also lock in season 4. On memory alone, I think HoD is doing on par with (or slightly better/worse) than Nikita was last year. Its most recent airing was a 0.6. It seems likely that of the three, HoD (older show, very stable) is this season’s for-eventual-syndication renewal.

    So it comes down to BatB vs TCD. The season average (starting Jan) for both are nothing spectacular. Why starting Jan? Since pilot/earlier episodes inflate the season average and there’s almost always a ratings drop over time, TVBN has found it’s more accurate to predict renewals based on Jan-May ratings rather than Sept-May.

    There’s talk about overseas potential for BatB but also chatter that it’s squandering its TVD lead-in (meaning it’d do no better in any other timeslot). I have no idea how to weigh unquantifiables like that. I’m more inclined to push them out-of-sight altogether along with prestige, social media, online/torrent viewing, buzz, etc.

    Here’s what we know. Last year, The Secret Circle was on a ratings dive and in a better position than BatB is this year. It was canceled. What does this lone datum from last season mean for this one? Again, I can’t say. I think BatB is in danger. But is it in more danger than TCD? Assuming totally accurate ratings (ignore rounding errors), BatB is the safer bet.

    But in truth, BatB and TCD are very close to each other. Forced to guess, I’d give BatB the edge. It’s got more episodes in the can. It fits better into the new CW identity as a “genre network.” And forced to balance overseas sales against retentionista arguments, I favor the money angle.

    Here’s how I’d rank the CW shows:

    1. TVD, Arrow, Supernatural (renewed for ratings)
    2. Nikita, HoD (probably renewed for syndication)
    3. BatB
    4. TCD

    To frank, though, this is some seriously hair-splitting. I personally think the CW ought to cancel both BatB and TCD. Looking at ratings trajectories, ending their first seasons so bleakly says to me, no chance for syndication.

  • Richard Steven Hack

    1976GG: “but a good lead doesn’t necessarily garuntee an audience,”

    That’s precisely the problem with BATB. It’s the same problem TSC had even though it had significantly better ratings than BATB.

    In my opinion, the ratings it gets with the CW’s best lead-in indicates it would not do any better in any other time slot unless they can find one with lesser competition. The problem is that the network would have moved it if it could. Now the network has to wait until next season to move without knowing what competition it will face and with fewer time slots to put it in since they need to debut probably four or five new shows.

    So if renewed they are likely to move it to Friday if they don’t move HoD there. On any other week night, it’s likely to do .5 or lower. On Fridays it will DEFINITELY do .5 or lower.

    “I think the fact that it has the 4th highest ratings on the network should stand for something”

    It does. It has a slightly better chance than TCD. That’s not saying much. Every other low-rated show has either been canceled or in the case of Cult will be.

    The CW is in real trouble. It has canceled up to 85% of its new shows in the past and is likely to do it again this season. They NEED to cancel ALL of the low-rated shows unless they have nothing to replace them with. HoD only has a shot because it’s in season two and could conceivably be slated for a syndication season three renewal. BATB has no such option because it’s doing poorly in season ONE.

    “where can Season 3 go??”

    To syndication, that’s where. We won’t know until it IS renewed for season three, but that would be the reason.

    “weirdly I’ve seen a lot of comments from people saying they’ll not watch season 1 until its renewed for season 2, WTF”

    A lot of people say that these days. I think it’s dumb, too. Watch the show and if its canceled, well, there it is. I fully expected Nikita to be canceled last season and was surprised when it wasn’t. I didn’t fully understand syndication last season, but now I see how syndication is almost as important as ad revenue for television production studio revenue.

  • Cass

    @Richard Steven Hack
    A lot of people say that these days. I think it’s dumb, too. Watch the show and if its canceled, well, there it is.

    Generally, with a few exceptions, I don’t watch shows until I know they’ll be renewed for a second season. The reason I do this is because I don’t own a TV. I’m one of those mobile viewers and I have a backlog like you-won’t-believe of TV shows that I already know are fantastic and had good runs. If after the first season, I hear that it’s still worth watching then it goes into my backlog but won’t move quickly up on my mental queue unless it’s got a second season to vouch for it.

    I’ve got a limited amount of time and my personality is better suited for binge watching (or marathon’ing). Having a fat stack of episodes (or seasons) waiting for me that I know won’t be cut tragically short and will tell complete, compelling stories is my priority. Also, I hate waiting in suspense from week-to-week for serial shows. It’s my kryptonite.

  • 1976GG

    Thanks @Richard Steven Hack
    I understand the presumption that it would not do better in a different timeslot, but, in that different timeslot it would not be up against the “BIGGIES” TBBT, Greys, Glee etc that’s the angle I’m lookin at so therefore could the ratings be higher on a diff night???
    Would BATB not be better paired with Supernatural??

  • NBC Fan

    Is ABC still airing The Family Tools?

  • David Howell

    Jeez, Idol can’t even win a Thursday night without the CBS power hour now. At this rate The Following will be the network’s top-rated show! ABC must now see opportunities for unscripted in the hour, now that the slot is dominated by a sitcom hour rather than Idol results; Shark Tank might plausibly get promoted to the slot to create space for primetime Nightline (personally I’d do the other way round and keep Shark Tank as the big fish in the Friday pond, but primetime Nightline was due to start Friday 9/8c from three weeks ago, and… Didn’t.)

    We now live in a world where a scripted original on a Big Four network on a weeknight can be adjusted up – to a 0.9. Even two or three years ago that’d have been considered laughable. As it is, some people probably find that funnier than 1600 Penn itself is.

  • jake

    Glee was good last night, the storylines are getting resolved I just hope the 5th season gets a little more mature.

  • Mark3

    Unfortunately carrie is gone but i think beast will be renewed. And no im not a beast fan at all. Just tellin it like it is

  • davie

    @ice mountain

    Youre right…the ratings for both shows suck. And yes nbc could make syndication profit off whitney if the next 2.5 seasons ratings would justify keeping it on air. At the same time, Community is produced by sony which means its cheaper for universal to air them. See til death on FOX. Or Chuck on NBC with WB. Or Fringe on FOX with WB. If the license fee is cheap enough, and Sony thinks more episodes for Comedy Central to air would be worth it, maybe NBC will renew.

  • Richard Steven Hack

    Cass: “The reason I do this is because I don’t own a TV.”

    Me either. I download just what I want so I don’t have to worry about a backlog. Also I’m pretty particular about the shows I watch, mostly genre. I don’t ever bother with comedies, police procedurals (with a couple of exceptions like Rizzoli and Isles), medical shows or straight dramas – which pretty much cuts out most of television. :-)

    “I’ve got a limited amount of time and my personality is better suited for binge watching (or marathon’ing). Having a fat stack of episodes (or seasons) waiting for me that I know won’t be cut tragically short and will tell complete, compelling stories is my priority.”

    Good points. It makes sense for you to wait until a second season. Still, if a show goes from season two to season three, you still don’t know if it will end well or be cut short. :-)

    I watch marathons when I’m getting caught up on a show I’ve just started watching. I don’t do that much because it’s too much downloading to get a whole previous season unless it’s a short 13-episode or less season (like British shows only do maybe six episodes) and there aren’t too many seasons to get caught up on. I did that with the British show Hustle, getting the first four seasons because they’re only six episodes. I downloaded all of Transporter – The Series 11 aired episodes because it was offered that way.

    I have a fair amount of time on my hands (although I shouldn’t) but not really enough for marathoning.

    “Also, I hate waiting in suspense from week-to-week for serial shows. It’s my kryptonite.”

    That’s part of the fun! :-) That’s why I hate hiatuses and split seasons. Of course, if you only watch once the season is done, hiatuses and split seasons don’t affect you. :-)

    I think most people’s reasons for waiting for a season two is more along the lines of they don’t want to get emotionally engaged with a show only to be disappointed when it’s canceled. The reason I think that’s dumb is as I mentioned above – if the show goes to season three, you still don’t know if it will be cut short. Waiting for Supernatural to end after ten seasons isn’t an option for those people, I’d say. :-) Better to go ahead and get involved and take your chances. Also it means you don’t have to worry about spoilers and getting behind on what’s going on with the show.

    In any event, it doesn’t matter ratings wise – unless a Nielsen family member does it. :-)

  • Richard Steven Hack

    1976GG: “in that different timeslot it would not be up against the “BIGGIES” TBBT, Greys, Glee etc that’s the angle I’m lookin at so therefore could the ratings be higher on a diff night???”

    Again, depends on the night. Also depends on other factors the precise percentage of effect on the ratings we don’t know for sure.

    “Would BATB not be better paired with Supernatural??”

    I never concern myself with pairings. I’m not convinced the majority of the audience cares what show comes before or after another. Clearly two genre shows probably should be paired with each other, but that’s a consideration that comes after figuring out how each will do against the competition they would face in that time slot.

    The issue with BATB being paired with TVD is allegedly because TVD fans don’t watch ANYTHING after TVD but instead go online and talk about TVD. I don’t know how big that factor really is, but clearly shows in that time slot have a tough time. I suspect it’s a combination of factors including competition, and again we can’t know which ones has the most effect, although I would suspect you’re probably right that competition is a big part of it.

    Still, the problem again is whether BATB has the moxie to go up against ANY competition. We can’t know that until it’s tried on another night other than Friday.

    But in my opinion its ratings after TVD probably do show what it’s capable of on any other night. Most of the CW shows do poorly except on Wednesday (Arrow and Supernatural) and Thursday (TVD). Monday and Tuesday are disasters.

    Supernatural has clearly accumulated a fan base that holds its ratings stable. Arrow has done reasonably well for a CW first season show. It’s not clear that BATB would do better than Arrow paired with Supernatural enough to significantly improve BATB’s rating. Supernatural would be a lower lead-in than TVD. I don’t even know what the competition is on Wednesday or how it compares to Thursday.

    I think it’s clear that the CW put BATB where it was BECAUSE they thought it had a good shot at doing well in that time slot, just as they did with TSC – because TSC was produced by the same people and was clearly intended to pick up and retain TVD’s audience. But it failed to do so. And now BATB has failed to do so.

    I don’t think the CW should be all that concerned with trying to build that one night or new shows off of TVD. It don’t think it’s working. I think they need to try to improve Monday and Tuesday. Wednesday is currently working for them with Arrow and Supernatural. Leave their highest show TVD on Thursday and put The Originals after.

    In fact, I think that was solely the reason The Originals is being created – to put a show on after TVD that is pretty much guaranteed to have TVD viewers watch it.

    Thus they have Wednesday and Thursday covered, Friday is covered by Nikita and possibly HoD, both stable shows. So now they can concentrate on Monday and Tuesday.

    So if BATB is renewed and goes anywhere it will be either Monday or Tuesday – unless they want to try moving Arrow to Monday or Tuesday to anchor one of those nights. I think that would be a mistake, since Supernatural is unlikely to allow a new show to take off. Better to just try all the new shows on Monday and Tuesday and see what takes off if any.

  • Gillian

    @1976GG

    I don’t mean to be rude, or sound negative, but the fact you feel there is a ‘buzz’ for BABT may reflect your interest in the show. I live in the UK and can safely say I am completely unaware of the show either on TV or social media. I don’t even know whether it is on, let alone when or which channel. I watch HoD online because I like the show, but I would agree there is and has been ZERO buzz about it here. But neither facts are very important in terms of their relative chances of renewal of either show.

    Gauging things like this as a fan is almost impossible without real data – because we are all predisposed to notice things were are more interested in.

    Don’t get me wrong, I have absolutely no axe to grind re. BATB. It seems to me to have a greater shot at renewal as things stand than TCD. But I wouldn’t bet the ranch on either.

  • Brian J

    @Ice Mountain:

    I think there will be a solid split between the fall and the spring: a big push to get something solid established, with the second push to fill in the gaps in the spring. It just depends on how NBC schedules the shows and in what order they are released.

    @Chris:

    Nah, it’s just a sign that not having your two biggest shows of the night for new episodes can be a drag and that NBC has its work cut out for it.

  • Michael1

    Not that anyone cares, but Michigan played South Dakota State University, not the University of South Dakota.

  • cris

    beauty & the beast :(

  • 1976GG

    @Gillian
    From one Gillian to another ;) BATB is on Watch (Sky), I live in Ireland and all of my ‘girlfriends’ watch it, I will admit To having an interest in it, I was a HUGE B&A fan back in the day & really never found a genre show like them since they ended until I literally stumbled across this online, I was about 12 when the original aired in the 80’s, so I was intrigued to see how this would be different.
    I love all things Vampire, but unfortunately for me True Blood, TVD just never lived up to my expectations and lets not even go down the damn Twilight route, what I’m saying is, obviously if you are interested in a show your gonna feel the buzz through the social media outlets, I’m not here to fight a cause I was genuinely asking questions that confused me re: numbers because the real data is there to see, stats show BATB is 4th in the overall season averages at 0.7 behind three already renewed shows??
    As for HOD, I really enjoyed it the 1st year, loved the first half of this season, but, really can’t see it going anywhere, it is stale for me.
    You say you don’t watch BATB, maybe you shouldn’t knock it, it just might surprise you ;)

  • Michael1

    Wow, 4.5 hours, and 8 pages of comments before someone bothered to point out which teams were playing on CBS. I think that tells you all you need to know about the popularity of the tournament. Yes, CBS, please continue to devote 2 weeks of Thursday programming to this event, and please do not option these games out to NBC. People are far more interested in this than “The Big Band Theory”, “Two and a Halt Men”, “Peasant of Interest”, or “Elegantry.”

    /sarcasm

    P.S. I wonder how long before people notice my typo’s in those shows…

  • Percysowner

    I think BatB should end up with Supernatural on Tuesdays that should make for a real solid combo.

    The CW will face a dilemma for next year, do they leave Wednesdays, the only strong night, alone or do they try to leverage Supernatural and Arrow to shore up another night and hopefully help the ratings for 2 other shows. If, and I think it is a big if, they move Supernatural, I doubt they will use it for an already existing show, not HOD, not TCD not BATB. HOD and TCD are fairly incompatible. BATB is somewhat compatible and might pair with SPN, but it already had its chance paired with the highest rated show on the network. If they move Supernatural, my guess is that they will pair it with something new and compatible (possibly Tomorrow People, The Selection or another genre show) and hope that it will give a new show a chance to be another Arrow. The network needs hits and thus far BATB and TCD have not shown that they are hit material.

    One problem is that Supernatural is a violent show with lots of blood and guts. This makes it an unlikely candidate for 8:00, so it is more likely to be a lead out than a lead in. This worked well with Arrow which did fall the extremely few times Supernatural did not air a new episode after a new episode of Arrow. There is a nice symbiosis between the shows. I just can’t see the CW wasting Supernatural, or Arrow, for that matter, on a show that has declined in ratings, even though it showed an upsurge this week.

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