Thursday Final Ratings:'The Vampire Diaries', 'American Idol', 'Grey's Anatomy' & '1600 Penn' Adjusted Up; 'Beauty and the Beast' Adjusted Down

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March 22nd, 2013

Grey's Anatomy March 21

American Idol, The Vampire Diaries, Grey's Anatomy and the 9:30PM 1600 Penn were each adjusted up a tenth while Beauty and the Beast was adjusted down a tenth among adults 18-49 versus the preliminary Thursday broadcast ratings. The final numbers for the NCAA Tournament, broken out by game, can also be found below.

Want to know why adjustments occur to the preliminary ratings? Read this.

Broadcast primetime final ratings for Thursday:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 2.9/9 11.93
CBS NCAA Basketball S. Dakota Vs. Michigan (8-9:09PM) 1.8/6 5.47
ABC Wife Swap - Season Premiere 1.7/5 4.97
CW The Vampire Diaries 1.3.4 2.65
NBC Community 1.1/4 2.95
8:30 NBC 1600 Penn 0.9/3 2.49
9:00 ABC Grey's Anatomy (9-10:02PM) 3.0/8 9.39
FOX Glee 2.0/6 5.91
CBS NCAA Basketball Tournament(9:09-9:27) 1.5/4 4.71
NBC The Office - R (9-9:31PM) 0.9/2 2.27
CW Beauty and the Beast 0.6/2 1.72
9:30 CBS NCAA Basketball Akron Vs. VCU (9:28-11:39PM) 1.2/4 3.32
NBC 1600 Penn (9:31-10:01PM) 0.9/2 2.32
10:00 ABC Scandal 2.7/8 8.51
NBC Law & Order: SVU - R 1.1/3 4.24

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

  • Amy

    @ Jenny What’s going on is Julie Plec is ruining TVD. It was good the first two seasons when Kevin Williamson was in charge.

  • jackieO

    Greys and Scandal rule

  • tscchope

    No similarity between Supernatural and Tommorrow People whatsoever.

    Arrow is returning after a hiatus to Sky 1 20:00 Mar 25 2013

    Beauty and the Beast is shot in Canada in Toronto. Canadian shows are generally cheaper to make than those shot in the USA. It’s $1.5m from international sales could fully fund its production costs. This could mean that ratings are irelevant and moving it to Fridays 21:00 is a strong possibility.

    Getting the pairings rightfor Wed, Thur and Fri in the fall is important for CWs survival.

    HoD’s ratings would look to secure it a season 3 and 4 for syndication – but other factors seem to come into play for that. Not surethe lead is a big enough draw in that market.

  • Nick


    Yes, CBS, please continue to devote 2 weeks of Thursday programming to this event

    Why the sarcasm? Having March Madness for two weeks in the spring only gives CBS a little extra spare change and cuts down on repeats. It’s not taking away any potential airtime for original programming.

  • forg

    Great comeback for Greys after hitting a series low last week. Who knew it would still be ABC’s top rated drama this season now that OUAT’s ratings declined

  • Just Desserts

    Yehey greys :)

  • John A

    TVD got a 1.3 this time last year. What a steady performer for the sinking ship that is CW.

  • Garrett

    @icemountain At least Whitney with the 1.0 stayed over 3 million and didn’t get beat by The CW by two full demo points. What’s the excuse now Community lovers?

    Yeah, because a 1.0 and 1.1 are the same??? See Harry’s Law when arguing viewers. Demo wins. Check yourself before you wreck yourself.

  • Melissa


    Great comeback for Greys after hitting a series low last week. Who knew it would still be ABC’s top rated drama this season now that OUAT’s ratings declined

    Grey’s Anatomy has been ABC’s highest rated drama every year since its debut in 2005. Why would this season be any different?

  • Jefferson

    Community is still the 3rd highest rated sitcom on NBC, for next year, it’s the 2nd highest rated sitcom since The Office won’t be there. Keep in mind that NBC also has numbers for Hulu views and NBC.com views, something I would assume is substantial for Community ahead of sitcoms like Whitney. It’s also so close to syndication, and Sony produces it.

    I think it’ll come back for a 5th and final season.

  • Ginger

    Maybe NBC should move SVU to Thursdays…

  • A

    I think overall, Gossip Girl and Vampire Diaries will remain CW’s only ‘golden’ shows.

    None of their shows would legit make it past season 6. Maybe arrow might in the future.

  • Cass

    I think overall, Gossip Girl and Vampire Diaries will remain CW’s only ‘golden’ shows.

    And even then Gossip Girl was only a golden show in the ratings for the CW for its first three seasons. In fact, Supernatural has probably been the bigger hit, though not as high highs and not as low lows. TVD pretty much stands on its own as the only clear-cut hit veteran show still on the air.

  • JS

    CBS pays $10 billion for March Madness every year and it only causes them to LOSE in the ratings race they already dominate. DUMB Network. This time of year – CBS catches their yearly disease- called NBCitis.

  • glover

    May 16 will be a historical day for ABC. This Shonda Combo will destroy competition in its finales.

  • CookyMonzta

    Posted March 22, 2013 at 2:26 PM
    “Everyone does realize this was an Idol results show right? That’s always had much lower ratings than it’s Wednesday performance shows. The show is still in top 10 of the week territory.

    “Breathe people.”

    In the 1st, 2nd, 6th and 8th seasons, the 2nd day of the week (in this case, Wednesday) fared better than the 1st day (Tuesday), and in many cases, that included the results shows.

    The show is still in the top 10, but not for much longer. With each week that it draws fewer than 13.5 million viewers, its overall viewership for the season is dragged down the board. Combined for Wednesday and Thursday, including its single Tuesday show, the show that I predicted would finish this season 6th, might end up 7th.

    The show, on average, has already lost 3.2 million viewers from last year. If it loses another 3 million next year, it will most definitely finish out of the top 10, and quite probably, out of the top 15. Come 2015, it could conceivably finish out of the top 25…

    …To say nothing of the loss in advertisement money, because the advertisers refuse to pay the same rates they paid 5 or 6 years ago, for a show that once drew 10.0 in the demo with ease, but is now drawing 2s. They already downsized the viewer participation rounds, with only 20 in qualifying (as opposed to 24) and 10 for single-elimination (as opposed to 12 or 13), with the season ending a week earlier than usual.

    Meanwhile, NCIS, a show almost as old as Idol, is going the other way; UP! Proving that longevity depends on how well a show manages its longevity, which the production team of NCIS have succeeded in doing by leaps and bounds, to the point where, after 10 seasons, it might finish at #1 for the first time.

  • Tom

    ” It’s $1.5m from international sales could fully fund its production costs.”

    Did you omit some digits? That amount wouldn’t come close to funding 22 episodes.

  • Networkman

    @Ginger, I agree with you. NBC has to many other nights to worry about come this Fall. Thursday should simply be a dumping ground for older programs. NBC can announce that the scripted shows on Thursday are in their final seasons.

    This would be the lineup:

    8pm Community (16 episodes)/ Betty White’s Off Their Rockers
    8:30pm Parks and Recreation (22 episodes)
    9pm Parenthood (22 episodes)
    10pm Law & Order:SVU (22 episodes)

    I think NBC could expect a very stable night, garnering mid to high 1’s in the demo every hour. Community 1.3, Parks & Rec 1.5, Parenthood 1.7, Law & Order:SVU 1.6

  • thensnowleopard

    TVD beat an original episode of Community? Wow.

  • TW

    It is surprising to see CBS put the early tournament rounds on in prime time especially Thursday night. Why not let the cable stations and sports stations air the beginning rounds? It’s my experience that people who want to watch these games will seek them out on any channel that is airing them. There doesn’t appear to be a ‘win for CBS’ by having early rounds take up prime time spots.

    I am not a basketball fan so either way I am not watching it. However, looking at past performances, a repeat of the BBT is going to far out perform these early tournament rounds. Sure, the later rounds obviously get very good ratings and it is understandable they air them in prime time. I guess it must be stipulated in the deal CBS signs with the NCAA or CBS sees some benefit not obvious from the nielsens.

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