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TV Ratings Thursday: 'Grey's Anatomy', 'The Vampire Diaries' & 'Beauty and the Beast' Rise, 'Scandal' & 'Community' Flat, 'American Idol' Down Plus Preliminary NCAA Tournament Numbers

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March 22nd, 2013

Scandal Top of the Hour

Scoreboard FOX ABC UNI CBS NBC CW
Adults 18-49: Rating/Share 2.4/7 2.4/7 1.7/5 1.6/5 1.0/3 0.9/3
Adults 18-34: Rating/Share 1.9/6 1.9/6 1.5/5 1.5/5 0.8/3 0.9/3
Total Viewers (million) 8.772 7.560 3.919 4.702 3.100 2.163

Due to the nature of live  programming the ratings for CBS (NCAA Basketball tournament) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

FOX and ABC tied for number 1 in adults 18-49 awhile FOX won with Total Viewers.

 

On FOX,  American Idol scored a 2.8 adults 18-49 rating, down 10 percent from last week’s 3.1 Glee earned a 2.0 adults 18-49 rating even with last week.

On ABC, the season premiere of Wife Swap garnered a 1.7 adults 18-49 rating, down 29 percent from a 2.4 for the season premiere of Celebrity Wife Swap on Tuesday February 26, but  up 42 percent from a 1.2 for its previous season premiere way back on Friday, April 2, 1010.  Grey's Anatomy earned a 2.9 adults 18-49 rating up 12 percent from last week’s series low 2.6. Scandal returned with a 2.7 adults 18-49 even with its most recent new episode on February 22. Your predictions were too pessimistic.

On CBS, the NCAA Tournament earned a preliminary 1.6 adults 18-49 rating, down 6 percent from a 1.7 preliminary rating for the first night of last year’s tournament but as noted are likely to be adjusted in the final ratings, and only cover the primetime portion of the telecasts. We'll have the final ratings for the CBS games, as well as most (if not all) of the NCAA games on cable in our broadcast and cable final ratings posts due between 4-5pm Eastern today.

On NBC, Community tied its series low with a 1.1 adults 18-49 rating, even with last week. A special 8:30 episode of 1600 Penn earned a 0.9 adults 18-49 rating down 44 percent from Parks and Recreation’s 1.6 in the time period last week. At 9:30 1600 Penn scored a series low 0.8 adults 18-49 down 20 percent from last week's  1.0 among adults 18-49.

On The CW, The Vampire Diaries earned a 1.2 adults 18-49 rating up 9 percent from last week’s 1.1.  Beauty And The Beast scored a 0.7 adults 18-49 rating up 40 percent from last week’s 0.5.

Overnight ratings for Thursday, March 21, 2013:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 2.8/9 11.65
ABC Wife Swap - Season Premiere 1.7/5 5.00
CBS 2013 NCAA Basketball Tournament (8-11PM) - Live 1.6/5 4.70
CW The Vampire Diaries 1.2/4 2.55
NBC Community 1.1/4 3.02
8:30 NBC 1600 Penn 0.9/3 2.54
9:00 ABC Grey's Anatomy 2.9/8 9.11
FOX Glee 2.0/6 5.89
NBC The Office - R 0.9/2 2.31
CW Beauty And The Beast 0.7/2 1.77
9:30 NBC 1600 Penn 0.8/2 2.29
10:00 ABC Scandal 2.7/8 8.57
NBC Law & Order: SVU - R 1.1/3 4.22

via press note:

In Late-Night Metered Markets Thursday night:

 

 

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 1.2/4 with an encore delayed by basketball; and ABC's "Jimmy Kimmel Live," 2.7/7.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.7/4; "Late Show," 0.3/2 with an encore delayed by basketball; and "Jimmy Kimmel Live," 1.1/5.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.7/4 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.7/3 with an encore delayed by basketball). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2 with an encore delayed by basketball).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

 

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.
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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • Brian J

    @Oliver:

    I have to think Parks will come back. I can see the logic in behind getting rid of everything and trying to start over, but it can mostly do that and save Parks at the same time. NBC owns the show and, relatively speaking, it’s doing well. It’s critically loved and, while not young, isn’t THAT old. NBC could simply renew it and keep it in reserve and fans would be happy as they’d get more episodes at some point.

    But if NBC renews it, what does it pair it with, if it doesn’t keep it in reserve? Community would make sense, for a final season, and so might Go On. Or maybe NBC could take a risky show but one that it really likes and give it a chance to get the early kinks out in a rough time slot.

    In one way or another, I expect NBC to really mess with its schedule for next season, with only The Voice on Mondays and Tuesdays staying put, even if it’s reduced in some way. If it does, it might mean cutting back on comedy in the fall before expanding at midseason.

    In general, yeah, it’s time to clean house at NBC. Seriously, it’s going to be hard for the network to get the shows it needs to rebuild if it keeps shows like SVU and Community on forever. The sooner it wipes its slate clean, the better, IMO.

  • Ghji

    Fluke. Batb will be adjusted down lmao

  • Bee

    YAY! grey’s rebounded nicely and scandal held all its audience. SWEEEET!

    omg at idol.

  • http://tvbythenumbers.com Bill Gorman

    “It would’ve been nice if the pic had been of Grey’s, you know being the #1 show of the night and all.”

    That assumes that (a) Sara was able to see the future, since the graphic was selected yesterday, and (b) it mattered, except to the crazy, what the actual graphic was.

  • Melissa

    I’m very excited about Grey’s. It did very well and I can’t believe it won the night, topping Idol.

  • Clarke

    I think Beauty and the Beast was so high because…… Spoiler Alert …. Cat and Vincent finally did the deed. It’s one of those show’s that I am embarrassed to admit I watch- the writing is pretty awful at times & characters like Tess, JT and Heather all annoying me immensely. I think if the show gets a 2nd season they need to rehaul the show – get rid of unnecessary secondary characters and focus on more Murfield action. Just my two cents.

    YIKES for American Idol. Fox is not having a good season at all and they really made a dumb move adding XFactor to their lineup. I believe XFactor & The Voice really diluted American Idol’s viewers.

  • Call me a hiperflop

    Half hours?

  • RTV

    Comcast subscribers in the NY area had ‘Community’ listed as a repeat

  • Ashley

    Wow, CW really benefited from not having CBS sitcoms and POI. I wonder what would happen if BaTB did move to Friday. Of course, it doesn’t mean they will start watching that over something else on Friday. AI, like I said, dying a slow death.

  • dantas

    I believe TV viewership will continue to fall over the years and the A18-49 of most networks will stabilize around 1.5. I also believe cable numbers will rise to match that 1.5 media. But from that moment on I can’t imagine what’s gonna happen…

    What do you think, Bill?

  • Brian J

    @Billy:

    I’m not saying I think this should be done, but I could see a massively reshuffled schedule that leaves Parks and Community where they are until midseason, when the Olympics are over, likely for final seasons. That might be a way to kill multiple birds with one stone: give the shows final seasons without having to worry about programming another new hour at the same time it will be doing that in many other spots on its schedule, before making a needed switch at midseason.

  • Melissa

    @Call me a hiperflop

    Half hours?

    Bill posted them on page 2.

  • Jared

    Wow..so happy to see BATB rise this week! This show is definitely hitting its creative peak and viewers are sticking around.

  • Melissa

    Page 3 I mean.

  • Billy

    To me if Community gets renewed NBC has given up. Those numbers are downright awful with no competition from TBBT and very little competition from Idol last night. That show is dead and should be canceled once and for all. No more excuses for that show. It was not the competition last night it has no audience. All year the few Community fans have screamed how it has a lot of competition in its time slot. Well it had very little competition last night and no one watched.

  • Call me a hiperflop

    Ok, I got it.
    Bill posted it earlier.

  • RyanCanada

    YAYYYYYYYYYY BATB is gonna get renewed :)

  • Sean

    Yay!!!! Grey’s Anatomy wins the ENTIRE Night! GO Grey’s ANATOMY!

  • brandon

    For everyone saying Idol is coming to an end…it’s still higher than everything else (in total viewers) and 2nd in the demo for the night.

  • charmedcraft

    That’s good for BATB; hope it doesn’t get adjusted down or atleast only down to a 0.6. Good episode last night and next weeks looks good also.

    Good for TVD also.

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