ABC Wins Friday as its Comedy Season Finales Surge

Categories: Network TV Press Releases

Written By

March 23rd, 2013

Last Man Standing Jonathan taylor Thomas

via press release:

ABC won Friday in Total Viewers and Adults 18-49 (2nd week in a row). The Net’s season finales of Last Man Standing and Malibu Country stood as Friday’s Top 2 most-watched TV shows overall, while Last Man Standing and 20/20 tied as the night’s #1 show in Adults 18-49. In fact season to date, ABC is Friday’s #1 network in Adults 18-49, gaining 13% year to year with its strongest delivery on the night in 4 years – since the 2008-09 season.

 

Friday’s #1 TV show, ABC’s season closer of Last Man Standing built week to week by 22% in viewers and by 14% in Adults 18-49. Earning best-since premiere numbers, Last Man Standing drew its biggest audience and matched its highest Adult 18-49 rating since its season opener on November 2, 2012. Last Man Standing also topped its year-ago Tuesday finale by 18% in Total Viewers (on 5/8/12) and was within 1-tenth of a rating point in Adults 18-49.

 

TV’s most-watched new comedy this season, ABC’s season finale of Malibu Country ranked #1 in the 8:30pm half hour, surging week to week by 25% in Total Viewers and by 27% in Adults 18-49. Malibu Country closed out with its most-watched telecast since November 9, 2012 (series’ 3rd largest audience ever) and equaled its top Adult 18-49 rating since December 14, 2012.

 

In the 9pm hour among Adults 18-49, ABC’s repeat Shark Tank tied NBC’s original Grimm and doubled the number for Fox’s first-run Touch (+100%). In addition for the 2nd week in a row, ABC’s encore Shark Tank finished as the most-watched TV program in the 9 o’clock hour, pacing well ahead of its original competition. Shark Tank delivered its 2nd-most-watched repeat telecast ever.

 

Spiking week to week, ABC’s 20/20 won the 10 o’clock hour in Total Viewers, Adults 18-49 and Adults 25-54. The ABC newsmagazine defeated Rock Center with Brian Williams by 2.4 million viewers, by 78% in Adults 18-49 and by 83% and Adults 25-54, winning every head-to-head matchup in the time period in the two key adult demos. 20/20 reported on the Steubenville, Ohio court case. Building week to week in Total Viewers (+15%), Adults 18-49 (+14%) and Adults 25-54 (+10%), 20/20 delivered its best numbers since December 14, 2012.

 
  • Will

    Awesome! May the LMS and MC pairing return next season! (Thanks for efforting to continue family comedy, ABC!)

  • Matt

    This is a GREAT pairing. ABC would be stupid to keep their struggling weekday comedies, Suburgatory and The Neighbors over LMS and MC. LMS and MC top both of them constantly and pace within tenths in the demo. If one of the two of LMS or MC go, so does the other.

  • Just Desserts

    LMS and MC are just as a package deal as The Neighbors and Suburgatory are and The Middle and Modetn Family. Which means renewal for both teams is bad news for Happy Endings, How to Live…, and Family Tools. I can guarantee one will be out.

  • Martin

    I know they want to keep comedies on Friday but would they move The Neighbors there or do people here think they might want to keep it multi-camera?.

  • Justin121

    Wednesday: The Middle, Suburgatory, Modern Family, new comedy

    Friday: Neighbors, new comedy, Last Man, Malibu

    But I know they’ll do something stupid like Neighbors and Sub to Tuesday…

  • forg

    Yay! Not a fan of Malibu but I think ABC should keep this combo and air summer reruns to build audience :)

  • Mark24

    @forg- I think “Malibu Country” got off to a somewhat uneven start, but the back half of its season has really gelled. Of course, not uncommon for comedy series to experience some challenge in finding rhythm in season one. Think back to “Friends” or “Seinfeld,” which improved in quality after their first seasons. (Not implying MC would ever reach the cultural zeniths of those series. Just pointing out those shows might not have if not given time.)

  • Steve

    Good for Malibu Country, it keeps getting better and better. I think both MC and LMS should get renewed. For sitcoms, they are doing pretty well. Reba McEntire and Tim Allen can carry the shows into next season.

  • JJ

    I’m hoping Happy Endings does well on Friday to warrant a move of it to Fridays, to build a comedy block w/ MC and LMS plus a new comedy to build a new block. Comedies only seem to work well for ABC on Wednesdays and Fridays.

  • Anna

    Please keep LMS & MC. Very few tv shows inter-generational
    families can watch together!

  • Will

    Sadly, no season two for “Malibu.” Disappointed for sure. Too shortlived, but thanks to ABC for a season of laughs.

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