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TV Ratings Friday: 'Last Man Standing' & 'Malibu Country' Finales Rise, 'Grimm' Flat, 'Touch' Up, Plus NCAA Tournament Preliminary Numbers

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March 23rd, 2013

Grimm Mr. Sandman

ABC NBC CBS FOX CW
Adults 18-49: rating/Share 1.5/6 1.0/3 1.0/3 0.8/3 0.3/1
Total Viewers (million) 6.480 3.902 3.569 2.744 0.935

Due to the nature of live  programming the ratings for CBS (NCAA Basketball tournament) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

ABC was number one in adults 18-49 and with total viewers.

On ABC, the season finale of  Last Man  Standing earned a 1.6 up 14 percent from last week's 1.4 adults 18-49 rating. Your predictions were about right. The season finale of Malibu Country garnered a1.4 up 27 percent from last week's 1.1 adults 18-49 rating. 20/20 earned a 1.6 up 14 percent from last week's 1.4 adults 18-49 rating.

On CBS,  night two of the NCAA Basketball Tournament averaged a 1.0 preliminary adults 18-49 rating compared to a 2.2 night two of last year’s tournament on Friday, March 23, 2012, but this will certainly change in the finals. It should also be noted that with the tournament also airing on three cable channels, the overall ratings for the tournament may be on par with last year.

On NBC Fashion Star scored a 0.7, even with last week’s adults 18-49 rating.  Grimm scored a 1.4 adults 18-49 rating, matching last week’s performance. Rock Center garnered a 0.9 up 50 percent from last week's 0.6 among adults 18-49.

On Fox, Touch earned a 0.7 adults 18-49 rating up 17 percent from last week's  0.6 rating.

On the CW, Cult scored a 0.2 adults 18-49 rating, even with last week.

Overnight broadcast primetime ratings for Friday, March 22, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Last Man Standing - Season Finale 1.6/6 7.85
CBS NCAA Basketball Tournament (8-11PM) - Live 1.0/3 3.67
FOX Kitchen Nightmares- R 0.9/3 2.75
NBC Fashion Star 0.7/2 2.89
CW iHeartRadio Album Release Party w/Justin Timberlake - R 0.4/1 1.16
8:30 ABC Malibu Country - Season Finale 1.4/5 7.00
9:00 ABC Shark Tank - R 1.4/4 5.75
NBC Grimm 1.4/4 4.95
FOX Touch 0.7/2 2.80
CW Cult 0.2/1 0.72
10:00 ABC 20/20 1.6/5 6.27
NBC Rock Center 0.9/3 3.87

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via press note:

In Late-Night Metered Markets Friday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/6; CBS's "Late Show with David Letterman," 1.2/4 with an encore delayed by basketball; and ABC's "Jimmy Kimmel Live," 2.2/5.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.8/3; "Late Show," 0.4/2 with an encore delayed by basketball; and "Jimmy Kimmel Live," 0.7/3.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.7/3 with an encore delayed by basketball). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/2 with an encore delayed by basketball).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Dan

    @Melissa – Yes I am talking about just comedies, if I was including dramas then each one you listed would return. For ABC, comedies are harder to figure out among the bubble shows because its hard to predict where ABC will move them and the low rated ones all get similar numbers. Dramas are much easier because since 4/5 dramas have flopped and the last one has done ok (Nashville) that becomes the save face drama. ABC could move it to Sundays at 10 next season and just try out new dramas Wed at 10 and Tues at 10.

  • Melissa

    @Matt

    I think ABC would be very smart to expand the Friday night block. They could move Shark Tank to Thursday’s at 8, and place a new drama or possibly Once Upon A Time at 10PM for 13 episodes, then place 20/20 the other half of the season.

    Why would ABC move its third-highest rated drama to Friday? :roll:

  • http://tvbythenumbers.com Bill Gorman

    “Not related to tonight’s ratings, but did TVByTheNumbers report on ABC Family renewing Baby Daddy for a Season 3 before Season 2 even premiered?”

    http://tvbythenumbers.zap2it.com/2013/03/22/baby-daddy-renewed-for-season-3-by-abc-family/174581/

  • iggy

    Which night’s ratings are “most commented on”?

    I would say Thursday, followed by Sunday and Monday.

  • Melissa

    @Dan

    For ABC, comedies are harder to figure out among the bubble shows because its hard to predict where ABC will move them and the low rated ones all get similar numbers.

    For ABC comedies, I predict Modern Family, The Middle, Suburgatory, The Neighbors, Last Man Standing, and Malibu Country will all be renewed.

  • Dan

    @Matt- Best case scenario if both MC and The Neighbors gets renewed ABC could try for a Friday block but if ABC cancels MC they could air a new multi cam comedy at 830 and if The Neighbors gets renewed I fully expect Suburgatory and Neighbors to be paired together like how Happy Endings and Apartment 23 were moved from Wednesday and paired on Tuesdays . Although ABC could just cancel Neighbors.

  • Hi

    Which night’s ratings are “most commented on”?

    I think it is friday, because Nikita/Grimm for all lovers and haters.

    Remember the 700+ comments from Nikita’s S3 premiere?

  • sergio

    @Matt

    “I think ABC would be very smart to expand the Friday night block. They could move Shark Tank to Thursday’s at 8, and place a new drama or possibly Once Upon A Time at 10PM for 13 episodes”

    Are You for real?? I dont think there is a possibility of Once Upon A Time to be sent to Fridays! spetially for 13 episodes…

  • tvwatcher

    Grimm was terrifying and icky last night! So good! They can’t put the show at 8 pm, too scary and gross! :D I wish they would put a better lead-in though!

  • oktimeforplanc

    I wish Cult would rise but it will be cancelled soon:/
    Anyway I read somewhere that Matt bomer was supposed to be in this show when it was originally supposed to air back when the network turned into The CW.

  • Stephanie

    I feel confident that LMS and MC will return. ABC would certainly be shooting themselves in the foot if they canceled. Lots of new pilots but I don’t see too many suggested that have any obvious staying power. The Reba/Lily combo will continue to grow. Tim Allen is very funny in a relatable way. I say add 2 more comedies and go for it with TGIF. It almost worked this year, just needs a little push and ABC, some advertising wouldn’t hurt.

  • JW

    Comparing last night’s Tunamelt to the games from 3/23/12 is comparing apples to oranges. The tourney started a week later this year, so at this point on last year’s calendar we were already on the _fourth_ round instead of the second. The earlier the round, the lower the level of national interest.

  • Marc

    I’d still like to see an ABC Fri lineup:

    8:00 Last Man Standing
    8:30 Girl Meets World (From Disney)
    9:00 Malibu Country
    9:30 Guys with Kids (From NBC – Actually very funny and fits with this ABC Fri theme)

  • JJF

    WOW at the ABC comedies. Will ABC try to pair them with The Neighbors and Suburgatory next season and keep Shark Tank for filler? I am sure SOMETHING will fail and Shark Tank could easily get in it’s 22 episodes regardless. It’s not that these numbers are really good at all, but for ABC, it’s something.

  • Dan

    @Melissa – the only problem with that is with ABC wanting to premiere new comedies next fall I can’t see both bubble comedies (TN & MC) returning especially when ABC has HTLWYP as a Replacement.

    There are 3 scenarios

    ABC could renew HTLWYP and MC and cancel Neighbors. In this case they will keep LMS @ MC on Fridays, and likely keep Parents on Wed. In this case they can air a new comedy on Wed and move Suburgatory to Tues at 8 with a new comedy or Fri at 9 with a new comedy. This scenario is not likely.

    ABC could cancel both Neighbors and MC and just renew Parents giving about 3 open comedy slots should ABC move Suburgatory. This scenario is somewhat likely.

    ABC could renew The Neighbors and HTLWYP and cancel MC. In this case they could premiere a new multi cam comedy with LMS, move Suburgatory and Neighbors to Tuesday at 8 or Fri at 9 keep Parents Wed and air a new comedy on Wed. This is most likely.

    ABC’s bubble comedies are very hard to figure out especially with Happy Endings also in the mix as well as HTLWYP. It’s one of the hardest predictions in years especially with Fox, NBC, and CBS fairly easy to predict this year.

  • Becca keener

    If ABC would promote Malibu Country, I believe it would really take off. It is a really funny show with good, clean humor and Reba is great. I think it will get a second season and ABC has done very well with the comedies on Friday night and would be foolish to let them go.

  • sally

    exept when Blue Bloods is on network shows stink, i did like CSI NY when it was on as far as ABC and NBC shows are all bad, thank goodness i have DISH

  • David

    If ABC renews The Neighbors and cancels Malibu Country I will scream. The relative strength of the shows given night/lead-in isn’t close, IMO. Given they share show-runners, I really think LMS/MC are a package deal and both will be renewed.

  • Oliver

    They keep pre-empting Nikita for specials so they don’t have to air low-rated repeats.

  • David

    As far as slots for next year, I think ABC has to try again with comedies on Tuesday. They are getting killed now. I still maintain LMS/MC on Tuesday could happen. Either at 8 or at 9 after DWTS results.

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