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TV Ratings Friday: 'Last Man Standing' & 'Malibu Country' Finales Rise, 'Grimm' Flat, 'Touch' Up, Plus NCAA Tournament Preliminary Numbers

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March 23rd, 2013

Grimm Mr. Sandman

ABC NBC CBS FOX CW
Adults 18-49: Rating/Share 1.5/6 1.0/3 1.0/3 0.8/3 0.3/1
Total Viewers (million) 6.480 3.902 3.569 2.744 0.935

Due to the nature of live  programming the ratings for CBS (NCAA Basketball tournament) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

ABC was number one in adults 18-49 and with total viewers.

On ABC, the season finale of  Last Man  Standing earned a 1.6 up 14 percent from last week's 1.4 adults 18-49 rating. Your predictions were about right. The season finale of Malibu Country garnered a1.4 up 27 percent from last week's 1.1 adults 18-49 rating. 20/20 earned a 1.6 up 14 percent from last week's 1.4 adults 18-49 rating.

On CBS,  night two of the NCAA Basketball Tournament averaged a 1.0 preliminary adults 18-49 rating compared to a 2.2 night two of last year’s tournament on Friday, March 23, 2012, but this will certainly change in the finals. It should also be noted that with the tournament also airing on three cable channels, the overall ratings for the tournament may be on par with last year.

On NBC Fashion Star scored a 0.7, even with last week’s adults 18-49 rating.  Grimm scored a 1.4 adults 18-49 rating, matching last week’s performance. Rock Center garnered a 0.9 up 50 percent from last week's 0.6 among adults 18-49.

On Fox, Touch earned a 0.7 adults 18-49 rating up 17 percent from last week's  0.6 rating.

On the CW, Cult scored a 0.2 adults 18-49 rating, even with last week.

Overnight broadcast primetime ratings for Friday, March 22, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Last Man Standing - Season Finale 1.6/6 7.85
CBS NCAA Basketball Tournament (8-11PM) - Live 1.0/3 3.67
FOX Kitchen Nightmares- R 0.9/3 2.75
NBC Fashion Star 0.7/2 2.89
CW iHeartRadio Album Release Party w/Justin Timberlake - R 0.4/1 1.16
8:30 ABC Malibu Country - Season Finale 1.4/5 7.00
9:00 ABC Shark Tank - R 1.4/4 5.75
NBC Grimm 1.4/4 4.95
FOX Touch 0.7/2 2.80
CW Cult 0.2/1 0.72
10:00 ABC 20/20 1.6/5 6.27
NBC Rock Center 0.9/3 3.87

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via press note:

In Late-Night Metered Markets Friday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/6; CBS's "Late Show with David Letterman," 1.2/4 with an encore delayed by basketball; and ABC's "Jimmy Kimmel Live," 2.2/5.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.8/3; "Late Show," 0.4/2 with an encore delayed by basketball; and "Jimmy Kimmel Live," 0.7/3.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.7/3 with an encore delayed by basketball). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/2 with an encore delayed by basketball).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • David

    Is Girl Meets World definitely not an option for ABC? Have they already committed to ABC Family? This seems like it could be a self-starter for Tuesday/Wednesday.

  • JohnnyRico

    Friday may not be as desireable a night as somewhere M-Thu but Malibu Coutrny was heavily promoted last fall leading up to it’s debut as evidenced by a 2.3 for the premiere. HE on the other hand started late this fall with little promotion had some episodes shuffled off randomly to a Sunday grave and it’s first season was pretty much treated as a dump off with episodes airring out of order and at 10pm(aka a time slot occupied by not a single sitcom on network tv).

    ABC may like HE and are desperate to get it into syndication but they clearly have no idea what to do with it since it doesn’t really seem to fit with any of their shows.

  • bluejoni

    I just LOVE Grimm I just wish it was doing better in the ratings !! Last night was great !!

  • Nikita’sTits

    I guarantee that Nikita will break CW’s records (next week) in over 5 years by scoring at least 6 million viewers and a 2.0 demo!

  • michael

    NBC could run reruns of FRIENDS, SEINFELD, WILL & GRACE and FRASIER and get better ratings. Wait, there’s an idea—“Flashback Fridays”

  • Jonny C…. formerly Jon

    @ David

    Girl Meets World is going to Disney Channel.

  • tscchope

    Wow Touch up a tenth, reachingthe heady heights of a 0.7. That’s good for a CW show. Oh wait, it’s on FOX.

    Ah Fringe, how’s syndication working out for you?

    The next JJ Abrams creation is just around the corner -a human and android cop show – probably titled The Caves of Steel.

  • Billy

    LMS should be renewed. A 1.6 on a Friday at 8:00 during DST is a good number.

  • Barb

    If people would just stop and watch Cult they would see that it really is a GREAT show. Just like ANY new series it needs time to build, and the fact that The CW is putting in a half assed effort for advertising it and it’s still gaining viewers is a GOOD sign.

    The CW needs to cancel The Carrie Diaries and Beauty and the Beast (who watches that crap?!) and keep Cult around for at LEAST another season. The storyline is just starting to build and get better!

  • One

    BRock Center with rian Williams

  • rose

    CW CANCEL CULT OR THE SHOW IS PAID? As HoD and Nikita

  • Ultima

    @michael
    NBC could run reruns of FRIENDS, SEINFELD, WILL & GRACE and FRASIER and get better ratings.

    Probably not. They don’t even own any of those shows anyways.

  • Jarrod

    @Barb: 1.72 million viewers watched Beauty and the Beast. An additional million to your “great” show, Cult. So please, don’t criticize us Beasties for getting into our show which is actually starting to build up and get better – HENCE why we’re (very) slowly gaining higher in viewers again compared to Cult that is literally flat and has been flat since it’s debut. But don’t worry, I’m with you in canning TCD if it means keeping BatB.

  • BxActor

    Oooooh Touch. bye

  • Marc

    @JohnnyRico It’s just funny that you say MC should be cancelled for doing horrible at 1.3-1.4s on Fri but HE should be renewed if it (somehow) manages to pull the same 1.3-1.4s after moving to FRI …

  • Jarrod

    @Rose: Cult has already filmed all of it’s episodes. Relax though, CW won’t announce cancelation yes as viewership will decline (for those that have hope it’ll be renewed) and they want to (at least try and) milk it for whatever they can. It’ll be announced for cancelation (with TCD) in late April/early May, while shows like HoD, Nikita and BatB will be renewed. ;)

  • Ultima

    @frank
    for all the money CBS pays to the NCAA, the games don’t bring in the youthful eyeballs.

    Nonsense. March Madness generated over $1 billion in advertising revenue
    last year, well above what CBS and Turner pay for the games.

    @John A
    Why do CBS bother with Basketball? Its performed terribly the last 2 days.

    Overall viewership increases as the tournament progresses in addition to that viewership being split amongst fewer networks (the final three rounds are exclusive to CBS).

  • Oliver

    ABC did promote Happy Endings.

    The problem was that it was facing 2 other single-camera comedies, including a stronger show with a very similar audience in New Girl.

    ABC was a bit stuck because they didn’t have any good timeslots to put HE/A23 in. They weren’t stong enough to stand on their own, and ABC still insists that 8/7c is the “family hour”. I think they should have gone for comedies at 10pm Wednesday and put Nashville at 9pm Tuesday after DWTS. DWTS to Nashville to Private Practice would have been a really nice schedule.

    They potentially have a similar problem next year with The Neighbors. It’s not strong enough on its own but it probably performs slightly better than the average new comedy and they need space to launch something new.

  • Olka

    @Nikita’s Tits
    Oh, that would be awesome!
    :).

  • debsafan

    All you that didn’t watch Grimm Friday night sure missed a great show. It was really good.

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