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TV Ratings Friday: 'Last Man Standing' & 'Malibu Country' Finales Rise, 'Grimm' Flat, 'Touch' Up, Plus NCAA Tournament Preliminary Numbers

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March 23rd, 2013

Grimm Mr. Sandman

ABC NBC CBS FOX CW
Adults 18-49: Rating/Share 1.5/6 1.0/3 1.0/3 0.8/3 0.3/1
Total Viewers (million) 6.480 3.902 3.569 2.744 0.935

Due to the nature of live  programming the ratings for CBS (NCAA Basketball tournament) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

ABC was number one in adults 18-49 and with total viewers.

On ABC, the season finale of  Last Man  Standing earned a 1.6 up 14 percent from last week's 1.4 adults 18-49 rating. Your predictions were about right. The season finale of Malibu Country garnered a1.4 up 27 percent from last week's 1.1 adults 18-49 rating. 20/20 earned a 1.6 up 14 percent from last week's 1.4 adults 18-49 rating.

On CBS,  night two of the NCAA Basketball Tournament averaged a 1.0 preliminary adults 18-49 rating compared to a 2.2 night two of last year’s tournament on Friday, March 23, 2012, but this will certainly change in the finals. It should also be noted that with the tournament also airing on three cable channels, the overall ratings for the tournament may be on par with last year.

On NBC Fashion Star scored a 0.7, even with last week’s adults 18-49 rating.  Grimm scored a 1.4 adults 18-49 rating, matching last week’s performance. Rock Center garnered a 0.9 up 50 percent from last week's 0.6 among adults 18-49.

On Fox, Touch earned a 0.7 adults 18-49 rating up 17 percent from last week's  0.6 rating.

On the CW, Cult scored a 0.2 adults 18-49 rating, even with last week.

Overnight broadcast primetime ratings for Friday, March 22, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Last Man Standing - Season Finale 1.6/6 7.85
CBS NCAA Basketball Tournament (8-11PM) - Live 1.0/3 3.67
FOX Kitchen Nightmares- R 0.9/3 2.75
NBC Fashion Star 0.7/2 2.89
CW iHeartRadio Album Release Party w/Justin Timberlake - R 0.4/1 1.16
8:30 ABC Malibu Country - Season Finale 1.4/5 7.00
9:00 ABC Shark Tank - R 1.4/4 5.75
NBC Grimm 1.4/4 4.95
FOX Touch 0.7/2 2.80
CW Cult 0.2/1 0.72
10:00 ABC 20/20 1.6/5 6.27
NBC Rock Center 0.9/3 3.87

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via press note:

In Late-Night Metered Markets Friday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/6; CBS's "Late Show with David Letterman," 1.2/4 with an encore delayed by basketball; and ABC's "Jimmy Kimmel Live," 2.2/5.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.8/3; "Late Show," 0.4/2 with an encore delayed by basketball; and "Jimmy Kimmel Live," 0.7/3.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.7/3 with an encore delayed by basketball). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/2 with an encore delayed by basketball).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Oliver

    @Ultima

    Friends regularly gets 0.6-0.7 on Nick at Nite at 11:30.

    I doubt NBC could obtain the rights, it would likely upset the affiliates, and they would get mocked in the press for it, but I think it would do pretty well. I bet they would get 1s.

    It’s not totally unprecedented. CBS famously aired reruns of All In The Family in primetime during summer of 1991.

  • Anthony Parello (AP076)

    Question.

    When a show has 7 million viewers and a demo of 1.4, we can calculate the number of viewers between the ages of 18 and 49 by multiplying 1.4 times (something like) 1,250,000, right?

    But can we then assume viewership, if demo viewership is 1,750,000 (approx), that the viewership is particularly old?

    The data of how many viewers between the ages of 2 and 18 is unavailable to us, right?

    So a family show like Malibu Country could have another 2,250,000 viewers under 18, making viewers over 49 approximately 3,000,000 and then actually a minority of the show viewers.

    Any help thinking this through would be appreciated and I recognize my hypothetical may be extreme but is it accurate with its parameters?

    Hope you folks are having a nice weekend.

  • Oliver

    Oh, and NBC are fools if they don’t make 20th anniversary specials for their former megahits. Frasier this season, and ER/Friends next season.

    They would do pretty well and cost them next-to-nothing to make.

  • colt13

    Last Man and Malibu should be renewed. Skewing as old as they do, promoting all of their dramas during these shows may pay off.

  • Oliver

    @Anthony Parello

    Yes. In general, broadcast shows skew old rather than young.

    But the Disney shows in the cable thread have high viewership but low 18-49 figures precisely because they skew very young.

  • Karen Pac

    I hope the latest ratings show ABC that they should leave Friday alone. Malibu Country has a winning, proven cast and fits well with LMS. Overall ABC has led in the ratings on Friday nights, if it ain’t broke…

  • Anthony Parello (AP076)

    @Barb
    “The CW needs to cancel The Carrie Diaries and Beauty and the Beast (who watches that crap?!) and keep Cult around for at LEAST another season.”

    It would seem the answer to your question about who “watches that crap” is: 1.5-2 times as many people who watch Cult.

  • Kavyn

    @Barb Or they can just cancel all three shows.

  • David

    ABC needs to do the following:

    Mon: DWTS, New Drama
    Tues, LMS, MC, The Middle, Parents or new comedy, DWTS Results
    Wed: New Comedy, Suburgatory, Modern Family, New comedy, Nashville
    Thurs: Grey’s, Scandal, Revenge
    Fri: Brings back Millionaire or other reality show, Shark Tank, 20/20
    Sun: AFV, Castle, Once Upon a Time, New Drama

  • beached

    Another horrible showing for NBC. What a disaster. Grimm’s ratings are grim. Can it get more embarassing for NBC this year. Take away Sunday Football and they might be neck and neck with CW

  • Rare

    I don’t think Last Man Standing would do that much better during the week…its audience skews very old, so being on Fridays probably doesn’t effect then much. It was already down to 1.6/1.7 levels when it aired on Tuesdays last year. Friday is the right place for it.

    I don’t think Mailbu Country will be back. It did alright, but I think ABC is going to want to try something else in that slot, and there’s nowhere else it can go.

  • Gene

    I think NBC has way bigger problems than Fridays. True, Fashion Star sucks, but it probably wasn’t very expensive. Grimm has decent ratings for a Friday show, and it’s produced by Universal, which makes it a lot more economical. Finally, Rock Center’s ratings aren’t awesome either, but considering it has a totally incompatible lead-in, what do you expect? I bet it still makes nice profits since it’s a newsmagazine.

  • Anthony Parello (AP076)

    Two assumptions about Happy Endings that people make that amaze me.

    1) That the demo that enjoys it is likely to actually be home sitting in front of a TV during DST.

    2)That TBS is somehow chomping at the bit to pick it up so that it can get just passable ratings like Cougar Town. CT started with a 1.1 demo and is down to 0.8 and 2.2 million total viewers down to 1.6 million as of last week. It seems like TBS is doing better with their own originals like Men at Work and Sullivan & Son as well as with repeats of Family Guy and The Big Band Theory.

    Also I am sure TBS does not want to known as the dumping ground for ABC’s failed comedies.

  • Anthony Parello (AP076)

    Thanks Oliver.

    I guess the part that confuses me is that when people keep saying that LMS and MC skew very old when we don’t know how many viewers between the ages of 2 and 18 watch the show.

    I assume that number is lower in broadcast in general when compared with Nick, Disney, and ABC Family, and I would like to think that the number (especially between 2 and 12 years old) for something like The Following or Criminal Minds is very low.

    For me though it just seems possible that LMS and MC would have higher than (or perhaps quite a bit higher than) average viewership by those under 18.

  • r0ckmypants

    @David – That schedule makes almost no sense.

  • Richard Steven Hack

    John A: “Lol A Justin Timberlake repeat music special Matched New episodes of Nikita. Not surprised.”

    The usual snark from this clown. Why a music special repeat shouldn’t match a Friday show definitely isn’t surprising, so why say so except to bash a show that has absolutely nothing whatever to do with a music special.

    You’re gonna have another whole season of Nikita to run your mouth on. So suck it, John. :-)

  • Frank

    I’m sure LMS will be renewed and I’d have to imagine that Malibu Country will also be renewed. The viewership numbers for Malibu Country have been strong all season and the demo numbers are perfectly decent for a Friday night.

    Also, the number crunchers at ABC are undoubtedly very aware of how much money “Reba” is bringing in through syndication, and the show also has significant international possibilities because Reba and Lily Tomlin are well known abroad and Sara Rue also has some international appeal because “Less than Perfect” aired throughout much of Europe.

    And the other big boost for Malibu Country coming back would be that if ABC puts any promotion behind her, Lily Tomlin is virtually guaranteed to be nominated for an Emmy. If you look at last year’s nominees, there are now spots available, and there is nothing Emmy nominators like more than when people with successful movie careers decide to star on a television show. Heck, she’s also good on the show, so there’s even a chance that she’d win, and that usually brings a sizable ratings boost. The numbers people at ABC know all of these things, and I’d imagine that will lead to a second season.

  • BigBrotherFan

    Nikita is not a FLOP STFU!

  • Richard Steven Hack

    Ram510: “At the rate they are going with breaks every 2-3 weeks Nikita will still be on in June”

    I believe the finale is in May.

    What this proves is that the CW doesn’t care about Nikita’s ratings per se. When they get a chance to replace it with a higher rating show, they’ll do so to maximize revenue on Fridays. Makes sense since Nikita is only on to get enough episodes for syndication. So they don’t care when it airs or what ratings it does alone.

    Plus Nikita, given the Friday factor, does as well as all the rest of their NEW shows on every other night of the week (except Arrow, of course.) So when it does air it’s no worse than every other low-rated show including TCD and BATB. And of course it doubles Cult’s ratings.

    So it’s six of one, half dozen of the other – either Nikita runs or a special runs which makes them even more money. They’re perfectly happy with Fridays at this point. They’re also happy with Wednesday and Thursday – except for the slot following TVD which The Originals will fix next season. It’s Monday and Tuesday that’s messed up.

  • thensnowleopard

    So, a repeat of Justin Timberlake gets the same rating as Nikita? So much for that Friday Factor. I see it didn’t raise Cult at all.

    Nice to see Grimm steady. Those aren’t huge numbers, but they’re good enough.

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