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TV Ratings Friday: 'Last Man Standing' & 'Malibu Country' Finales Rise, 'Grimm' Flat, 'Touch' Up, Plus NCAA Tournament Preliminary Numbers

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March 23rd, 2013

Grimm Mr. Sandman

ABC NBC CBS FOX CW
Adults 18-49: rating/Share 1.5/6 1.0/3 1.0/3 0.8/3 0.3/1
Total Viewers (million) 6.480 3.902 3.569 2.744 0.935

Due to the nature of live  programming the ratings for CBS (NCAA Basketball tournament) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

ABC was number one in adults 18-49 and with total viewers.

On ABC, the season finale of  Last Man  Standing earned a 1.6 up 14 percent from last week's 1.4 adults 18-49 rating. Your predictions were about right. The season finale of Malibu Country garnered a1.4 up 27 percent from last week's 1.1 adults 18-49 rating. 20/20 earned a 1.6 up 14 percent from last week's 1.4 adults 18-49 rating.

On CBS,  night two of the NCAA Basketball Tournament averaged a 1.0 preliminary adults 18-49 rating compared to a 2.2 night two of last year’s tournament on Friday, March 23, 2012, but this will certainly change in the finals. It should also be noted that with the tournament also airing on three cable channels, the overall ratings for the tournament may be on par with last year.

On NBC Fashion Star scored a 0.7, even with last week’s adults 18-49 rating.  Grimm scored a 1.4 adults 18-49 rating, matching last week’s performance. Rock Center garnered a 0.9 up 50 percent from last week's 0.6 among adults 18-49.

On Fox, Touch earned a 0.7 adults 18-49 rating up 17 percent from last week's  0.6 rating.

On the CW, Cult scored a 0.2 adults 18-49 rating, even with last week.

Overnight broadcast primetime ratings for Friday, March 22, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Last Man Standing - Season Finale 1.6/6 7.85
CBS NCAA Basketball Tournament (8-11PM) - Live 1.0/3 3.67
FOX Kitchen Nightmares- R 0.9/3 2.75
NBC Fashion Star 0.7/2 2.89
CW iHeartRadio Album Release Party w/Justin Timberlake - R 0.4/1 1.16
8:30 ABC Malibu Country - Season Finale 1.4/5 7.00
9:00 ABC Shark Tank - R 1.4/4 5.75
NBC Grimm 1.4/4 4.95
FOX Touch 0.7/2 2.80
CW Cult 0.2/1 0.72
10:00 ABC 20/20 1.6/5 6.27
NBC Rock Center 0.9/3 3.87

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via press note:

In Late-Night Metered Markets Friday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/6; CBS's "Late Show with David Letterman," 1.2/4 with an encore delayed by basketball; and ABC's "Jimmy Kimmel Live," 2.2/5.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.8/3; "Late Show," 0.4/2 with an encore delayed by basketball; and "Jimmy Kimmel Live," 0.7/3.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.7/3 with an encore delayed by basketball). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/2 with an encore delayed by basketball).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • thensnowleopard

    @BigBrotherFan

    Of course it’s a flop. You don’t actually think the CW likes its ratings, do you? Holding on for syndication purposes just means they’ve run out of other options to make money off it – you know, like decent ratings.

  • John A

    @RSH thanks for the clown insult. Its better than Retard that you usually call me.

  • David

    @Rare: I don’t know how much better LMS would do on Tuesday, but I think it could at least break 2.0 demo and 5.0 HH. That is far better than what ABC has been doing. Putting dramas at 8 or 9 won’t work and the various reality programs haven’t either. A comedy block is the best bet, but you can’t just stick two shows with no Q rating out there and pray like they did with Happy Endings/23.

  • David

    @rock: What parts of it don’t make sense? Don’t think there’s anything to radical except moving The Middle to Tues. Castle to Sunday makes a lot of sense. It seems to draw the post 60-minutes type audience and the current Sunday is collapsing.

  • BigBrotherFan

    thensnowleopard

    It does okay for a Friday and the CW knows FULL WELL if they put BATB or 90% of their shows in the same situation it do the same, if NOT worse!

    Supernatural, Arrow and TVD are the only shows that could do better, really on a friday.

  • BigBrotherFan

    Time to ship FASHION STAR to Saturdays with SMASH!

    Where the target demo won’t even be home to watch it! lol

  • Richard Steven Hack

    thensnowleopard: “So, a repeat of Justin Timberlake gets the same rating as Nikita? So much for that Friday Factor.”

    This remark is just more stupid snark. Of course a music special event repeat gets decent ratings even on Friday.

    “You don’t actually think the CW likes its ratings, do you?”

    For a Friday show that’s doing as well as the rest of their new shows (except Arrow), yes, they do.

    “Holding on for syndication purposes just means they’ve run out of other options to make money off it – you know, like decent ratings.”

    That statement makes no sense. The CW – or more precisely, their parent companies – WANT syndication properties. Syndication properties will make them more money in some cases than their first run ad revenue. Naturally, they’d prefer up front ad revenue money, but they also want syndication revenue if they can get it.

    Face it, you’re just a disgruntled Nikita hater who can’t take the fact that it’s a lock for another season, so you come in here every week and troll about it. Well, suck it! It IS getting another season. Bwahahahahahah! :-)

    John A: I’m saving a retard remark for you at some other time. :-)

  • John A

    That music special aired Tuesday and got a 0.4. It did well to get it again as a repeat.

  • Richard Steven Hack

    John A: “That music special aired Tuesday and got a 0.4. It did well to get it again as a repeat.”

    Duh… So what? I’m surprised it just got a .4 on Tuesday given it’s Timberlake.

    OTOH, a lot of people hate him – especially guys like me who like Jessica Biel! :-)

  • AaronExplicable

    I’ll admit I read these Friday comment sections for the RSH rants. BTW Great for LMS, I’m thinking ABC’s holding out on renewal announcements for their Friday comedies until they see how Happy Endings does, which unfortunately I don’t see reaching 1.4.

  • r0ckmypants

    @David –

    1. Last Man Standing already aired Tuesdays at 8:00 last season, where it ended with a 1.7. This year, airing on Friday, it ended with a 1.6. Malibu Country has hit 1.0 at least once that I can recall. Putting two shows that are receiving respectable ratings for Friday in a more crowded slot, especially when one show has proven it can’t do much better in that slot, would not be a good move.

    2. Castle is not an 8:00 show. Once Upon a Time airs at 8:00 because it is Disney-owned and family friendly. Pushing it back to 9:00 is unnecessary, especially to make room for Castle.

    3.Who Wants to Be a Millionaire still airs in daytime syndication, a position it is going to keep when Cedric the Entertainer takes over as host in 2013. Even the 10th Anniversary special edition didn’t get a slot on the primetime fall schedule: it aired for 11 consecutive days in August.

    4. Grey’s Anatomy is ABC’s highest rated scripted show. Why would they move it to 8:00, where there is increased competition?

    5. The Middle works very well Wednesdays at 8:00. It’s the first scripted hit ABC has had in the timeslot since George Lopez ended. I don’t think they would want to risk debuting a new drama there, especially when The Middle could potentially supply a decent-to-good lead-in for a new show at 8:30, or when a more established show could move to 8:30 to strengthen the entire hour. The Tuesday 9:00 comedy block has been a bust for ABC, so I don’t see them sacrificing The Middle just to try to make it work.

    6. Your schedule only has ABC debuting 2 new dramas. The last time they put less than 3 new dramas on the fall schedule was 2008. In a year with no freshman breakout hits, I think they will want to try at least 3 new dramas again. Or they need to try more new comedies. But only 4 new shows is too little.

  • Tom

    @ Ultima

    You might want to refer those critics of CBS’ NCAA Tournament coverage to your summary for last year’s Thursday and Friday games. It convincingly demonstrates how the ratings increased as the tournament progressed.

    I’ve always believed that the public got ripped off when the NCAA expanded the tournament to 64 teams. The rating seem to suggest that the public is somewhat indifferent to the first round, but quickly starts paying more attention once the field narrows.

    As I said before, I’m curious to see how the next round of games affects this coming Thursday’s ratings. The Office is showing a new episode as well. That means only POI will be missing from the usual lineup. I’ve said before that I see B&B as a 0.6/1.55MM viewer show. It’s recently been underperforming that metric but, if this week was any indication, it seemingly can attract more viewers against lesser competition. So, it’ll be interesting to see how it fares next Thursday. If it holds its current ratings, it may indeed be rallying. However, after that, it will only have five remaining episodes; two in April and three in May. That could be hard on B&B because of the gaps in broadcasts. The Secret Circle disintegrated during its last five shows and they were broadcast in roughly the same manner.

  • r0ckmypants

    @David – “Castle to Sunday makes a lot of sense. It seems to draw the post 60-minutes type audience and the current Sunday is collapsing.”

    I don’t understand this comment. 60 Minutes airs on a different network, so how does that help Castle? And even if you’re reasoning is that people who watch 60 Minutes could easily change the channel, 60 Minutes routinely runs into the 8:00 hour due to football overrun; that would end up hurting Castle more than helping it.

  • wade

    Last Man Standing won in its timeslot 6 of its final 8 weeks this season. I cant imagine its going anywhere, except maybe a better night of the week. If it has even just a mediocre season 3 it will still be back for season 4 for syndication

  • Will

    @r0ckmypants: MC has not gone lower than 1.1, which it got twice. It averaged 1.3 for the season and about 6.1M viewers, always retaining 85-90% (or more) of its lead-in.

  • boogke

    I think ABC would be foolish not to renew LMS and MC and keep them on Fridays along with Shark Tank and 20/20…they have big problems elsewhere and keep winning Fridays so why not try some stability on a night where everyone else is floundering and changing things up all the time. Let the lineup settle into a groove and worry about other nights. And don’t move Shark Tank to Thursdays or Tuesdays at 8 as some have suggested…its the Friday anchor, and also hasn’t done so great when tried out in those slots. Don’t mess with success.

  • Ashton Butcher

    I did not expect the season finales of LMS and MC to rise as much as they did. Both shows really did well this week especially MC which had settled into the 5-6 million viewer area and low 1s in the demo but now it was able to hold more of LMS’ lead-in this week. Both episodes were pretty good too I think both shows came into the season without a real identity but overtime LMS really found it. I was telling people before that the whole Kristen replacement thing was overrated and it was not going to have a real affect on the show b/c to me Mandy and Eve were the ones along with Tim who carried the show. I think they really gave LMS a nice element this season where Mandy’s character got involved in a likable relationship with Kyle and I think ever since they did that it really helped the show. So at the end of the day the new showrunner knew what he was doing and he made LMS a more updated family comedy.

    With MC I noticed maybe sometime within the last month that the show had started to find its identity as well. I think the show in the beginning really struggled balancing itself out away from the original Reba comedy stuff but lately its really developed its characters a lot better and Reba is such a natural that she easily bounces off of the other characters really well.

    My hope is between the two shows if ABC expands the block next season that they put comedies around it that are very similar in tone to the two. I don’t know if ABC will be able to get that Girl Meets World show from Disney but that would be a perfect fit with this lineup.

    Poor Grimm, NBC has a lot of shows on an island and they really need to fix that next season.

    Justin Timberlake’s CW special did pretty decently compared to the Tuesday airing, Cult lost the momentum it had from last week out of Nikita.

  • Anthony Parello (AP076)

    @wade
    Posted March 23, 2013 at 2:08 PM
    Last Man Standing won in its timeslot 6 of its final 8 weeks this season. I cant imagine its going anywhere, except maybe a better night of the week. If it has even just a mediocre season 3 it will still be back for season 4 for syndication

  • Anthony Parello (AP076)

    Whoops premature submitification.

    @wade
    Posted March 23, 2013 at 2:08 PM
    “Last Man Standing won in its timeslot 6 of its final 8 weeks this season. I cant imagine its going anywhere, except maybe a better night of the week. If it has even just a mediocre season 3 it will still be back for season 4 for syndication”

    If ABC wants to move LMS along towards syndication then they better up their game. Two more 18 episode seasons like this one will only get the episode count to 78. But if the increase the episode count to 23 a season that will get them to the “magic” 88.

  • Anthony Parello (AP076)

    @r0ckymypants

    I agree with all your responses to David’s schedule but he may have something with the Castle to Sunday idea. I would consider moving Castle to Sunday at 10pm following Once Upon a Time at 8pm and Revenge at 9pm.

    The 10pm slot has been a nightmare for ABC since Brothers and Sisters. Pan Am, GCB, 666 Park Avenue, Red Widow, and even a sitcom hail Mary pass with Don’t Trust and Happy Endings. Perhaps following the CBS model of moving an aging veteran there that has already reached syndication (CSI:Miami, The Mentalist) might be worth looking into.

    I even imagine given the devoted, almost cultish, fandom of the show, many of its viewers will follow it there. Or at least enough of them will week after week. Perhaps more than the casual viewership of a CBS procedural.

    Just a thought.

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