Live+7 DVR Ratings: ‘The Big Bang Theory’ Leads Adults 18-49 Ratings & Total Viewership Gains; ‘Smash’ Earns Biggest Percentage Increase in Week 24

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Big Bang Theory Mar 14

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the twenty-fourth week of the 2012-2013 season (March  4-10), The Big Bang Theory topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.0 adults 18-49 ratings points.

Smash topped the % adults 18-49 ratings increase from DVR viewing, adding 87.5% to its Live+Same Day adults 18-49 ratings.

The Big Bang Theory also led total Viewership gains, adding 4.276million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 BIG BANG THEORY, THE-03/07/2013 CBS 5.5 7.5 2.0 36.4%
2 FOLLOWING, THE-03/04/2013 FOX 2.8 4.5 1.7 60.7%
3 GLEE-03/07/2013 FOX 2.4 3.6 1.2 50.0%
4 GRIMM-03/08/2013 NBC 1.5 2.7 1.2 80.0%
5 NCIS-03/05/2013 CBS 3.4 4.5 1.1 32.4%
6 PERSON OF INTEREST-03/07/2013 CBS 2.8 3.9 1.1 39.3%
7 ONCE UPON A TIME-03/10/2013 ABC 2.3 3.4 1.1 47.8%
8 MENTALIST, THE-03/10/2013 CBS 1.7 2.7 1.0 58.8%
9 BONES-03/04/2013 FOX 2.2 3.2 1.0 45.5%
10 TWO AND A HALF MEN-03/07/2013 CBS 3.9 4.8 0.9 23.1%
11 REVENGE-03/10/2013 ABC 2.0 2.9 0.9 45.0%
12 FAMILY GUY-03/10/2013 FOX 2.7 3.6 0.9 33.3%
13 NCIS: LOS ANGELES-03/05/2013 CBS 2.8 3.6 0.8 28.6%
14 BLUE BLOODS-03/08/2013 CBS 1.4 2.1 0.7 50.0%
15 SMASH-03/05/2013 NBC 0.8 1.5 0.7 87.5%
16 BACHELOR, THE-03/04/2013 ABC 2.8 3.4 0.6 21.4%
17 SURVIVOR: CARAMOAN-03/06/2013 CBS 2.6 3.2 0.6 23.1%
18 BODY OF PROOF-03/05/2013 ABC 1.3 1.9 0.6 46.2%
19 SUBURGATORY-03/06/2013 ABC 1.7 2.3 0.6 35.3%
20 RED WIDOW-03/10/2013 ABC 1.1 1.7 0.6 54.5%
21 BIGGEST LOSER 14-03/04/2013 NBC 2.2 2.7 0.5 22.7%
22 RULES OF ENGAGEMENT-03/04/2013 CBS 2.2 2.7 0.5 22.7%
23 DECEPTION-03/04/2013 NBC 1.1 1.6 0.5 45.5%
24 GO ON-03/05/2013 NBC 1.1 1.6 0.5 45.5%
25 AMERICAN IDOL-WEDNESDAY-03/06/2013 FOX 3.8 4.3 0.5 13.2%

Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 SMASH-03/05/2013 NBC 0.8 1.5 0.7 87.5%
2 GRIMM-03/08/2013 NBC 1.5 2.7 1.2 80.0%
3 CARRIE DIARIES-03/04/2013 CW 0.4 0.7 0.3 75.0%
4 TOUCH-03/08/2013 FOX 0.7 1.2 0.5 71.4%
5 HART OF DIXIE-03/05/2013 CW 0.6 1.0 0.4 66.7%
6 90210-03/04/2013 CW 0.3 0.5 0.2 66.7%
7 FOLLOWING, THE-03/04/2013 FOX 2.8 4.5 1.7 60.7%
8 MENTALIST, THE-03/10/2013 CBS 1.7 2.7 1.0 58.8%
9 RED WIDOW-03/10/2013 ABC 1.1 1.7 0.6 54.5%
10 BLUE BLOODS-03/08/2013 CBS 1.4 2.1 0.7 50.0%
11 GLEE-03/07/2013 FOX 2.4 3.6 1.2 50.0%
12 CULT-03/08/2013 CW 0.2 0.3 0.1 50.0%
13 ONCE UPON A TIME-03/10/2013 ABC 2.3 3.4 1.1 47.8%
14 BODY OF PROOF-03/05/2013 ABC 1.3 1.9 0.6 46.2%
15 BONES-03/04/2013 FOX 2.2 3.2 1.0 45.5%
16 DECEPTION-03/04/2013 NBC 1.1 1.6 0.5 45.5%
17 GO ON-03/05/2013 NBC 1.1 1.6 0.5 45.5%
18 REVENGE-03/10/2013 ABC 2.0 2.9 0.9 45.0%
19 NEW NORMAL-03/05/2013 NBC 0.9 1.3 0.4 44.4%
20 PERSON OF INTEREST-03/07/2013 CBS 2.8 3.9 1.1 39.3%
21 BIG BANG THEORY, THE-03/07/2013 CBS 5.5 7.5 2.0 36.4%
22 SUBURGATORY-03/06/2013 ABC 1.7 2.3 0.6 35.3%
23 KITCHEN NIGHTMARES-03/08/2013 FOX 1.2 1.6 0.4 33.3%
24 NIKITA-03/08/2013 CW 0.3 0.4 0.1 33.3%
25 FAMILY GUY-03/10/2013 FOX 2.7 3.6 0.9 33.3%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 BIG BANG THEORY, THE-03/07/2013 CBS 17627 21903 4276 24.3%
2 FOLLOWING, THE-03/04/2013 FOX 8812 12599 3787 43.0%
3 PERSON OF INTEREST-03/07/2013 CBS 14572 18335 3763 25.8%
4 NCIS-03/05/2013 CBS 20812 24173 3361 16.1%
5 MENTALIST, THE-03/10/2013 CBS 9524 12870 3346 35.1%
6 BLUE BLOODS-03/08/2013 CBS 10722 13789 3067 28.6%
7 BODY OF PROOF-03/05/2013 ABC 6587 9441 2854 43.3%
8 GRIMM-03/08/2013 NBC 4903 7706 2803 57.2%
9 NCIS: LOS ANGELES-03/05/2013 CBS 16240 18913 2673 16.5%
10 ONCE UPON A TIME-03/10/2013 ABC 7641 10200 2559 33.5%
11 BONES-03/04/2013 FOX 8414 10952 2538 30.2%
12 GLEE-03/07/2013 FOX 6719 9238 2519 37.5%
13 REVENGE-03/10/2013 ABC 6965 9279 2314 33.2%
14 TWO AND A HALF MEN-03/07/2013 CBS 13542 15783 2241 16.5%
15 GOOD WIFE, THE-03/10/2013 CBS 9205 11432 2227 24.2%
16 RED WIDOW-03/10/2013 ABC 5312 7448 2136 40.2%
17 SMASH-03/05/2013 NBC 2676 4744 2068 77.3%
18 GOLDEN BOY-03/05/2013 CBS 9402 11217 1815 19.3%
19 SURVIVOR: CARAMOAN-03/06/2013 CBS 9582 11073 1491 15.6%
20 FAMILY GUY-03/10/2013 FOX 5267 6722 1455 27.6%
21 LAST MAN STANDING-03/08/2013 ABC 6960 8379 1419 20.4%
22 DECEPTION-03/04/2013 NBC 3350 4724 1374 41.0%
23 TOUCH-03/08/2013 FOX 2597 3935 1338 51.5%
24 AMERICAN IDOL-WEDNESDAY-03/06/2013 FOX 12836 14108 1272 9.9%
25 AMERICAN IDOL-THURSDAY-03/07/2013 FOX 13121 14376 1255 9.6%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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