Telemundo’s Broadcast of Honduras vs Mexico ‘Rumbo al Mundial’ Soccer Match Averages More than 2.3 Million Total Viewers

Honduras Mexico

via press release:

Honduras Vs. Mexico Ranked #1 in Total Viewers During the Time Period (Friday, March 22 at 4:50 PM ET) in Chicago, Houston, Los Angeles, Phoenix and San Francisco, Regardless of Language
MIAMI – March 25, 2013 – Telemundo’s “Rumbo al Mundial” Soccer World Cup Qualifier between Honduras and Mexico (Friday, March 22 at 4:50 PM ET) delivered more than 2.3 million total viewers on average and nearly 1.3 million adults 18-49, according to Nielsen. The highly anticipated match also delivered a cumulative audience of more than 4.7 million total viewers, 7% more than the last match by the Mexican National Team broadcast by Telemundo (Guyana vs. Mexico, aired on October 12, 2012).

“Rumbo al Mundial” was the top ranked telecast among total viewers in Chicago, Houston, Los Angeles, Phoenix and San Francisco, regardless of language in the time period. The Honduras vs. Mexico match was also rated # 1 program in the time period among adults 18-49 in Chicago, Houston, Los Angeles, Miami, Phoenix and San Francisco, regardless of language.

Telemundo’s “Rumbo al Mundial” Honduras vs. México World Cup qualifying match was narrated by internationally acclaimed sportscaster Andrés Cantor alongside soccer expert Sammy Sadovnik. Andrés and Sammy were joined by Jessi Losada, Oscar Guzmán and Kaziro Aoyama during the “Junto Al Tri” and “La Antesala” pregame shows.

Deportes Telemundo, Telemundo Media’s sports division, is one of the leading providers of Spanish-language sports content in the U.S. The “US Home of the Olympics in Spanish,” Deportes Telemundo also offers qualifying matches of the Mexican National Team; all matches played at home by El Club León and Las Chivas de Guadalajara; the leading boxing show in U.S. Spanish-language television “Boxeo Telemundo,” and the U.S. broadcast and online rights in Spanish-language to FIFA World Cup® Soccer across all platforms (except radio), 2015 through 2022.

In addition to its big sports events, Deportes Telemundo produces two leading sports entertainment shows, “Titulares y Más” and “Titulares Telemundo,” offering the latest sports news and analysis combined with entertainment and lifestyle segments. Deportes Telemundo award-winning broadcast team, headed by Andrés Cantor, also includes Jessi Losada, Sammy Sadovnik, Edgar López, René Giraldo, Karim Mendiburu, Kaziro Aoyama, Mirella Grisales and Leti Coo.

Source: Nielsen, NPM, Live+SD, 3/22/13 fast program data; 3/22/13 fast program cume, based on 6 minute qualifier. NSI Live+SD; 3/22/13 5-7:15PM EST (time zone adjusted due to live game), preliminary time period data, rank based off impressions.

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