TV Ratings Sunday: 'Once Upon a Time' Hits Low, 'Revenge' Flat + 'Family Guy' Rises

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March 25th, 2013


Adults 18-49: Rating/Share 2.4/6 1.7/4 1.6/4 1.3/4 0.9/2
Adults 18-34: Rating/Share 1.7/5 1.9/6 1.1/3 0.8/2 0.7/2
Total Viewers (million) 10.137 3.586 6.196 5.614 2.524

 Note:  CBS prime delayed by 46 min in the Eastern/Central time zones due to NCAA Tournament runover.  Ratings are tentative and subject to change

Due to the nature of live  programming the ratings for CBS (NCAA Tournament Overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS was  number one among adults 18-49 and  with with total viewers.

Due to overruns,  CBS ratings are scrambled and essentially worthless until we get the finals tomorrow.

On FOX, Bob’s Burgers was even with last week's 1.7 adults 18-49 rating. Family Guy earned a 2.6, up two tenths from last week’s 2.4. American Dad earned a 2.3, up four tenths from its last original's 1.9 adults 18-49 rating.

On ABC, Once Upon a Time earned a series low 2.1, down two tenths from last week's 2.3 adults 18-49 rating. Your predictions were far too optimistic. Revenge was even with last week's 1.8. Red Widow earned a 1.2, up two tenths from last week's 1.0, its best ratings since its premiere.

On NBC, Dateline earned a season low 1.1, down two tenths from last week's 1.3 adults 18-49 rating.  Celebrity Apprentice garnered a season low 1.5 down three tenths from last week's 1.8 adults 18-49 rating.


Broadcast primetime ratings for Sunday, March 24, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS NCAA Basketball Overrun/60 Minutes 3.4 10 11.69
ABC America's Funniest Home Videos 1.3 4 6.85
NBC Dateline NBC (7-9PM) 1.1 3 6.10
FOX Bob's Burgers -R 0.9 3 2.16
7:30PM FOX The Cleveland Show -R 0.9 3 2.30
8:00 PM CBS 60 Minutes/ The Amazing Race 2.4 6 10.32
ABC Once Upon a Time 2.1 6 7.30
FOX The Simpsons -R 1.6 4 3.72
8:30 PM FOX Bob's Burgers 1.7 4 3.75
9:00PM FOX Family Guy 2.6 6 5.14
CBS The Amazing Race/ The Good Wife 2.0 5 9.37
ABC Revenge 1.8 4 6.13
NBC Celebrity Apprentice (9-11PM) 1.5 4 5.13
9:30PM FOX American Dad 2.3 5 4.46
10:00 PM CBS The Good Wife/The Mentalist 1.6 4 9.18
ABC Red Widow 1.2 3 4.50

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Steph

    That episode of OUAT was horrible. It was like a bad fanfic come to life. They need to get back to the season one type episodes. They were so good.

  • hitomi04

    Once did 7.30 no 6.85

  • AG

    Considering OUAT was on against a NCAA Basketball game I think it did ok.

  • psychic

    OUAT deserves its drop. It’s really uninteresting–does this season even have a plot? At this point I’m only watching for the special effects and because it’s on just before The Mentalist in Canada.

  • DSC

    neither OUAT nor Revenge matter now, they will be back for a 3rd season, and as we know that’s almost always a sure way to get a 4th for the 80-100 episode mark to be reached. so, the shows aren’t going anywhere. what’s all this drama about anyway? What I find of note on that chart are the numbers for American Dad. wasn’t it last year that it was getting mid to high ones in the demo? now I see it’s getting 2.3. not bad at all for a show that’s getting long in the tooth.

  • hitomi04

    thanks for correcting Once numbers :)

  • oktimeforplanc

    Revenge was alright last night. The story with the foster brother was pointless and boring.

  • Fred

    In defense of OUAT:

    Last nights episode was better than average filler . True it didn’t focus on my favorite characters (Regina, Rumple and Hook) but I found it entertaining.
    Actually the last several eps were above average .

  • CBSviewer

    ABC should have kept Desperate Housewives for a ninth season. Revenge is too young to replace it on Sunday at 9.

  • Troll

    LOL at whatever your favorite show is, it’s doing terribly, it’s not even pulling 300 millions viewers! it’s going to get canceled! Hahahaha!

    …Seriouly, this is what 85% of you sound like. Grow up.

  • Fred


    Last nights ep reminded me of LOST.
    I like how the outsiders are infiltrating Storybrooke.
    Such an entertaining series deserves another look from old fans.

    But I must agree that many of the eps earlier this season were dull.

  • JacobYates

    @Bill (or anyone who can answer)
    When do the final ratings for Sunday and Friday normally come out?

  • rob60990

    Friday finals usually are usually posted Monday at around 5 EST so they’re a bit late tonight. Sunday finals around 11 EST on Tuesday morning.

  • Nick


    Friday ratings usually come out Monday afternoons (they’re late this week for some reason) and Sunday’s come out Tuesday morning.

  • Richard Steven Hack

    Once Upon a Time introduced a new character who may prove interesting, while Revenge got rid of one that wasn’t.

    For OUAT, I think the introduction of all these real world characters is what is causing the show to drop. I think the audience wants to see more Fairy Tale and less Storybrooke stories. The subplots are getting too complicated as well, similar to Revenge’s problems.

    The Revenge episode disappointed me somewhat. The plan to get Padma’s father back was pathetic, even if Emily had been there to back it up. Getting rid of Eli was a good move, pretty much everyone was tired of distractions. However it appears to have to led to yet another character – the “other son.” Kenny Ryan turned up but appears to have been written out, which is also good. All in all, the show still has a ways to go to be better than the first season.

  • oebie

    I really miss Desperate Housewives…I think it would’ve performed far better than Revenge…or even Once Upon A Time.

  • JacobYates


  • DenverDean

    @AG – The Game finished 14 minutes before OUAT started. (It was against a game on cable, but not CBS)

    @CBSviewer – In retrospect, you’re right. Cherry prematurely ended DH. They had the cast signed through this season. ABC should’ve kept him on the hook for S9. They could’ve tried REV at 10/9 after DH and then slid it to 9/8 next year. (Or my preference would’ve been to leave REV alone. It had traction at 10/9 on Wed. and was far more competitive with CSI than Nashville.)

  • John

    Duck Dynasty reruns get better ratings than most of these garbage broadcast shows.

  • Melissa


    I really miss Desperate Housewives…I think it would’ve performed far better than Revenge…or even Once Upon A Time.

    I miss Desperate Housewives too! I think ABC could have milked it for another few seasons, but it was probably getting very expensive.

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