TV Ratings Sunday: 'Once Upon a Time' Hits Low, 'Revenge' Flat + 'Family Guy' Rises

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March 25th, 2013


Adults 18-49: Rating/Share 2.4/6 1.7/4 1.6/4 1.3/4 0.9/2
Adults 18-34: Rating/Share 1.7/5 1.9/6 1.1/3 0.8/2 0.7/2
Total Viewers (million) 10.137 3.586 6.196 5.614 2.524

 Note:  CBS prime delayed by 46 min in the Eastern/Central time zones due to NCAA Tournament runover.  Ratings are tentative and subject to change

Due to the nature of live  programming the ratings for CBS (NCAA Tournament Overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS was  number one among adults 18-49 and  with with total viewers.

Due to overruns,  CBS ratings are scrambled and essentially worthless until we get the finals tomorrow.

On FOX, Bob’s Burgers was even with last week's 1.7 adults 18-49 rating. Family Guy earned a 2.6, up two tenths from last week’s 2.4. American Dad earned a 2.3, up four tenths from its last original's 1.9 adults 18-49 rating.

On ABC, Once Upon a Time earned a series low 2.1, down two tenths from last week's 2.3 adults 18-49 rating. Your predictions were far too optimistic. Revenge was even with last week's 1.8. Red Widow earned a 1.2, up two tenths from last week's 1.0, its best ratings since its premiere.

On NBC, Dateline earned a season low 1.1, down two tenths from last week's 1.3 adults 18-49 rating.  Celebrity Apprentice garnered a season low 1.5 down three tenths from last week's 1.8 adults 18-49 rating.


Broadcast primetime ratings for Sunday, March 24, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS NCAA Basketball Overrun/60 Minutes 3.4 10 11.69
ABC America's Funniest Home Videos 1.3 4 6.85
NBC Dateline NBC (7-9PM) 1.1 3 6.10
FOX Bob's Burgers -R 0.9 3 2.16
7:30PM FOX The Cleveland Show -R 0.9 3 2.30
8:00 PM CBS 60 Minutes/ The Amazing Race 2.4 6 10.32
ABC Once Upon a Time 2.1 6 7.30
FOX The Simpsons -R 1.6 4 3.72
8:30 PM FOX Bob's Burgers 1.7 4 3.75
9:00PM FOX Family Guy 2.6 6 5.14
CBS The Amazing Race/ The Good Wife 2.0 5 9.37
ABC Revenge 1.8 4 6.13
NBC Celebrity Apprentice (9-11PM) 1.5 4 5.13
9:30PM FOX American Dad 2.3 5 4.46
10:00 PM CBS The Good Wife/The Mentalist 1.6 4 9.18
ABC Red Widow 1.2 3 4.50

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Amy

    @ Fred Those characters are my fav too b/c they’re the stongest actors. When they focus on the “good” characters, I tune out. The only one that’s decent is Ginnfer Goodwin, imo.

  • Amy


    (edit button would be amazing)

  • Meg

    I hope Revenge isn’t killed by TWD and game of thrones next week because next week’s episode looks entertaining:D Masquerade ball and people getting punched:) OUAT has been boring lately.

  • Patrick Gillease

    “Once Upon a Time” is spending TOO much time in our world instead of Fairy Tale Land. That’s why it’s dropping, and it will continue to do so as long as it stays more focused on our world. We already know our world. Why do we want to watch more of it?! I realize it makes the special FX budget cheaper, but come on! The fun of OUAT is when it delves into its “reimagined” fairy tale backstory, complete with nifty FX. While I liked the fact that the curse was broken, restoring everyone’s memories, I’m NOT liking the fact that all the characters seem to be happy remaining in our world. How about more crossing back and forth, please? And killing off Regina’s evil Mother was a HUGE mistake!! Dumb, dumb, DUMB!!! Let the ratings keep dropping, I’m afraid :(

  • Brenton

    Maybe less people into watching TV after a LONG day of basketball, and CBS gaining flow on effect from the Madness?
    Hopefully The Good Wife gets renewed.

  • mara

    It is not suprising OUAT has dropped.
    And yes it is due to horrible writing, and the horrible treatment of great characters established in the first season that the writers are just greedily trying to grab any other character they havent had their hands on yet. They have totally thrown characters that were favorites in the first season aside and forgotten other completely. (Cinderella, Sidney, Nova etc)
    And for those who say no one cared for Pinocchio or he wasnt important, you’re wrong. He played an important part of the plot in the first season, and unlike the people who think only the Disney Princesses matter again you are wrong, Pinocchio and other characters that arent princesses are just as loved and are favored by people. Hell I I heard from fans was where the hell is Pinocchio/August. What the writers done to him was horrible. And yet villains who kill and magically rape are always getting away with it and excused. Hope it gets cancelled before they ruin any more characters.

  • Prism

    While I assume since OUAT is in no danger of cancellation, I do actually hope it suffers a slight budget cut. I hope next year the network goes, “You know what, you have 8/9 series regulars. Use them as much as possible and stop spending so much on an endless stunt casting/guest star budget.”

    Since it needs to film on location in Steveston and the surrounding Vancouver forest, I hope that focuses them in on the town, the sets, and Enchanted Forest related storylines.

    When it comes to adding characters, I don’t think anybody ‘new’ but “The Little Mermaid” (that everyone’s endlessly begging for) should get an extended arc next season.

    But yeah, think a budget cut could be the best thing to happen to OUAT at this point. What I wouldn’t give for an episode of all (or even just half) the main characters just locked in a room forced to talk about their issues.

  • scifi

    “Networks do not cancel their above average rated shows.”

    Terra Nova was canceled.

  • Azalea

    I can see the ABC press release

    “Super Duper Strong Red Widow episode in the top two new prime-time network shows for its time slot.”

  • anna

    Not surprised by OUAT’s ratings drop… I expected much more from August/Pinocchio’s episode… but since the writing has kept going down on quality the whole season I should’ve known they’d have found a way to screw my fav character too once and for all! It’s like Kists and Horowitz have no clue how to write a fantasy tv show! OUAT keeps loosing viewers and after ep.18 they sure have lost me too!!! If they keep going this way (lol I should say if they keep walking around blinded with no direction!) the show will end the moment the contract with ABC is over,if not sooner!

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