TV Ratings Sunday: 'Once Upon a Time' Hits Low, 'Revenge' Flat + 'Family Guy' Rises

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March 25th, 2013


Adults 18-49: Rating/Share 2.4/6 1.7/4 1.6/4 1.3/4 0.9/2
Adults 18-34: Rating/Share 1.7/5 1.9/6 1.1/3 0.8/2 0.7/2
Total Viewers (million) 10.137 3.586 6.196 5.614 2.524

 Note:  CBS prime delayed by 46 min in the Eastern/Central time zones due to NCAA Tournament runover.  Ratings are tentative and subject to change

Due to the nature of live  programming the ratings for CBS (NCAA Tournament Overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS was  number one among adults 18-49 and  with with total viewers.

Due to overruns,  CBS ratings are scrambled and essentially worthless until we get the finals tomorrow.

On FOX, Bob’s Burgers was even with last week's 1.7 adults 18-49 rating. Family Guy earned a 2.6, up two tenths from last week’s 2.4. American Dad earned a 2.3, up four tenths from its last original's 1.9 adults 18-49 rating.

On ABC, Once Upon a Time earned a series low 2.1, down two tenths from last week's 2.3 adults 18-49 rating. Your predictions were far too optimistic. Revenge was even with last week's 1.8. Red Widow earned a 1.2, up two tenths from last week's 1.0, its best ratings since its premiere.

On NBC, Dateline earned a season low 1.1, down two tenths from last week's 1.3 adults 18-49 rating.  Celebrity Apprentice garnered a season low 1.5 down three tenths from last week's 1.8 adults 18-49 rating.


Broadcast primetime ratings for Sunday, March 24, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS NCAA Basketball Overrun/60 Minutes 3.4 10 11.69
ABC America's Funniest Home Videos 1.3 4 6.85
NBC Dateline NBC (7-9PM) 1.1 3 6.10
FOX Bob's Burgers -R 0.9 3 2.16
7:30PM FOX The Cleveland Show -R 0.9 3 2.30
8:00 PM CBS 60 Minutes/ The Amazing Race 2.4 6 10.32
ABC Once Upon a Time 2.1 6 7.30
FOX The Simpsons -R 1.6 4 3.72
8:30 PM FOX Bob's Burgers 1.7 4 3.75
9:00PM FOX Family Guy 2.6 6 5.14
CBS The Amazing Race/ The Good Wife 2.0 5 9.37
ABC Revenge 1.8 4 6.13
NBC Celebrity Apprentice (9-11PM) 1.5 4 5.13
9:30PM FOX American Dad 2.3 5 4.46
10:00 PM CBS The Good Wife/The Mentalist 1.6 4 9.18
ABC Red Widow 1.2 3 4.50

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Dave

    Someone suggested that ABC needs to revamp their Sunday lineup and move both OUAT and Revenge away from Sunday. I agree completely now!

  • Robsten_Fan

    half hours please! :D

  • Ashley

    Grimm needs to go up :-)

  • Olga

    Ahahahahhaha OUAT is a huge flop. B**** please. Scandal did 0.6 more this week and like 1.5 million viewers more. Time to cancel it.

  • BH

    Woah that is bad for OUAT

  • Ron

    You do realize Revenflop doesn’t even make sense right? There’s nothing clever about the word you’ve created.

  • tv_viewer

    I’m sure there will be some adjustments in the ratings. One problem with Once Upon A Time is explaining why Mr. Gold couldn’t use magic to protect himself from Hook while the “Dragon” had no problems using magic in last night’s episode.

  • landon

    OUAT, what’s happening? NOOOOOOOO!

  • Steph

    Glad Revenge is at least holding steady. This show definitely deserves a third season!

  • Jesse Cardoza

    Honestly does anybody really care about Once anymore?

  • Al

    So bad for ABC.

  • Ann

    Very sad about OUAT.

    Although I think the show is not nearly as good as it was last year. The quality has been bad this year, imo. And last night’s episode was very weak, bad writing, not very good acting, not compelling.

    I loved this show last year and was so looking forward to this year, for the love stories, Belle/Gold, Snow/Charming, and they have been given almost no romance. I miss Belle terribly. And seriously, a few weeks ago they give a romance to Rumple/Cora? What were they thinking. They continue to shove new characters down our throats while the main cast members get little but contrived, inconsistent writing.

    What happened to a story about hope and fairytales? I hope they improve next year. I really do.

  • Annie Orhan

    Well at least Revenge was steady I don’t know whats going on with either show they both have been pretty good last night revenge was back to its roots and it still gets a 1.8 8(

    As for OUAT I have no clue I thought it’s been pretty decent guess that’s just me…….

  • Xtian

    Wow what a mess! Horrible ratings all around

  • rob60990

    “Ahahahahhaha OUAT is a huge flop. B**** please. Scandal did 0.6 more this week and like 1.5 million viewers more. Time to cancel it.”

    Scandal would die a miserable death like it deserves on Sundays. :D

  • tvfan2013

    FG & AD win their time period :)

  • DenverDean

    Remember when ABC owned Sundays and everyone else moved big events away from it – like Grammys? It has nothing to do with scheduling – the right programming brings in viewers. Enough with the Bingo. Somehow, TWD, The Bible and Vikings are doing fine. Maybe it’s because people WANT to watch those shows.

  • joel

    Seth MacFarlane wins the night.

  • cc

    In the east, Revenge was up against Amazing Race with the delay. If that makes a difference.

  • Annie Orhan

    Isn’t it time to move OUAT down to likely renewal also considering its not doing any better then revenge now?

    I mean heck it didn’t even get over a million more viewers then revenge this week…..

    It’s barely done it the past three weeks?

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