TV Ratings Sunday: 'Once Upon a Time' Hits Low, 'Revenge' Flat + 'Family Guy' Rises

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March 25th, 2013


Adults 18-49: Rating/Share 2.4/6 1.7/4 1.6/4 1.3/4 0.9/2
Adults 18-34: Rating/Share 1.7/5 1.9/6 1.1/3 0.8/2 0.7/2
Total Viewers (million) 10.137 3.586 6.196 5.614 2.524

 Note:  CBS prime delayed by 46 min in the Eastern/Central time zones due to NCAA Tournament runover.  Ratings are tentative and subject to change

Due to the nature of live  programming the ratings for CBS (NCAA Tournament Overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS was  number one among adults 18-49 and  with with total viewers.

Due to overruns,  CBS ratings are scrambled and essentially worthless until we get the finals tomorrow.

On FOX, Bob’s Burgers was even with last week's 1.7 adults 18-49 rating. Family Guy earned a 2.6, up two tenths from last week’s 2.4. American Dad earned a 2.3, up four tenths from its last original's 1.9 adults 18-49 rating.

On ABC, Once Upon a Time earned a series low 2.1, down two tenths from last week's 2.3 adults 18-49 rating. Your predictions were far too optimistic. Revenge was even with last week's 1.8. Red Widow earned a 1.2, up two tenths from last week's 1.0, its best ratings since its premiere.

On NBC, Dateline earned a season low 1.1, down two tenths from last week's 1.3 adults 18-49 rating.  Celebrity Apprentice garnered a season low 1.5 down three tenths from last week's 1.8 adults 18-49 rating.


Broadcast primetime ratings for Sunday, March 24, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS NCAA Basketball Overrun/60 Minutes 3.4 10 11.69
ABC America's Funniest Home Videos 1.3 4 6.85
NBC Dateline NBC (7-9PM) 1.1 3 6.10
FOX Bob's Burgers -R 0.9 3 2.16
7:30PM FOX The Cleveland Show -R 0.9 3 2.30
8:00 PM CBS 60 Minutes/ The Amazing Race 2.4 6 10.32
ABC Once Upon a Time 2.1 6 7.30
FOX The Simpsons -R 1.6 4 3.72
8:30 PM FOX Bob's Burgers 1.7 4 3.75
9:00PM FOX Family Guy 2.6 6 5.14
CBS The Amazing Race/ The Good Wife 2.0 5 9.37
ABC Revenge 1.8 4 6.13
NBC Celebrity Apprentice (9-11PM) 1.5 4 5.13
9:30PM FOX American Dad 2.3 5 4.46
10:00 PM CBS The Good Wife/The Mentalist 1.6 4 9.18
ABC Red Widow 1.2 3 4.50

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Ann


    I agree. They need to use more of their main cast and stop bringing in new characters and stories every week.

    I don’t understand how the adjustment for DVRs works. Do advertisers care about that if people are generally not going to watch the commercials when they watch it that way?

    I have a feeling Once will slip into the 1s next season if they don’t get back to the core characters and stop with so much darkness and new characters.

  • Steve

    Depressing looking at OUAT and Revenge, which I both enjoy just dropping dropping dropping. ABC takes a lot of blame for the asinine scheduling in the Jan/Feb months but they don’t get all the blame. The writing for Revenge has been sloppy and relatively boring up until the last couple weeks. Season 1 was tight, fast and twisty. Season 2 has been slow, drawn-out and filled with distractions. OUAT suffers from a major case of the “fillers” way too many filler episodes that slow the momentum of the show and turn viewers off.

    While I want to blame ABC’s handling of the scheduling the last couple months + daylight savings drop offs, those are not the only things to blame.

  • frodo

    By the way Once Upon a Time does not air at the same time as The Walking Dead, Game of Thrones or Downton Abby. Its Revenge that airs opposite those shows.

    For the person who mentioned Scandal doing better, I truly hope next season they move Scandal to the Sunday at 9pm slot. Move Revenge away from Sundays. We will see how Scandal does on Sundays, LOL!

  • Dan S

    I think next season DWTS & Nashville should go to Sundays. Move OUAT over to Mon & Revenge to Tues or even back to Wed. As an alternative SHIELD would work on Sun but OUAT still needs to move over to a new day.

  • Rebecca

    Here’s what I don’t get…Revenge had more viewers than Family Guy, but ends up with a lower rating. Does that mean Revenge did worse or better than Family Guy? I don’t get TV ratings…

  • Prism

    OUAT deserves that rating. That episode was a disaster. The pacing on this show is just ridiculous. Huge things happen one week and next week they focus on something completely different and undercut any suspense or buildup they had. The flashbacks were boring, the present continues to add focus to characters nobody likes.

    Thank goodness it’s 3-4 weeks before the next new episode because hopefully people will have forgotten how bad this one was and actually watch it.

  • DenverDean

    @Dan S Moving OUAT to Monday would be a mistake. In the fall, ABC local stations pre-empt for MNF because its airs on ESPN – NFL games must be shown in home markets over the air and not just cable. That’s why back in the day when it was rumored ABC would move Grey’s to Monday they gambled and moved to Thursday. DWTS is perfect for that spot in fall because it’s the type of show that people can drop in and out of, plus the Tuesday airing.

  • brandon

    OUAT is still just as good as it’s always been, so it’s too bad it’s dropping this much. Personally I DVR it because I’m not home anymore Sunday nights, and the same goes for everyone I know that watches it.

  • frodo


    What matters is the demo (adults 18-49), overall rating is pretty much useless these days.

  • Fourat

    Ouat !!!!!!

  • robin

    2.1 the magic is gone and can you blame it ouat is very predictable

  • Meredith44

    I’m one of the people who stopped watching OUaT these last few weeks, because the vwriting keeps getting worse, so I’m not surprised at the drop.

    I hope the streaming deal gets new people to watch TGW if there is a next season. It’s such a well written show.

  • Xavi

    FamiLy guy was freakin amazing

  • Carl

    I know the saying is that all Internet fans complain all the time, but I hear almost nothing but complaints, from just about every OUAT fan group. That’s a problem. One of the ones I keep hearing the most, again from all fan groups, is that Emma is unrecognizable and increasingly hard to care about. Isn’t she supposed to be the lead?

  • buttondiet

    Revenge is down in viewers though :( If it wants to get back in the 2’s more people need to get back into it. I guess with OUAT at an all time low this site will have another poll for it next Sunday..

  • israelCD

    ABC killed Once Upon A Time and Revenge ! They Are So Stupid !!! Stupid breaks !

  • Steve

    OUAT needs to cut away all these side characters. Nobody, and I mean NOBODY cared that Pinocchio was out in a trailer in the woods. The show was dynamite when it was just Charming/Snow/Emma Vs. Regina and/or Gold. All these thousands of side characters are devouring all the screen time. Did we really need a back story for Pinocchio? No. Because he isn’t relevant in any way to the main characters.

    Revenge at least appears to have realized all the stories this year that nobody cared about, and is either wrapping them up or ignoring them and moving on, back to the main Emily vs. Victoria feud. OUAT seems content to just tread water for weeks until the season finale.

  • Michael

    When was the last time Revenge rated above a 2.0? Just curious!

  • NBC Fan

    Once Upon a Time and Revenge’s fall is big combination of:

    Daylight’s Savings Time
    Declining Quality
    Heavy competition from cable
    Not being on every week

    Plus, ABC shows usually tend to have much bigger starts then they fall harder than the shows on other channels.

  • TVDude

    I like how some people talk like OUAT is in danger. ABC’s rating average is so low that it could be renewed if 2.1 was its average all season (note that this was a series low, not an average). It’s not doing too good for an anchor, but that doesn’t mean it’s about to get the axe either.

    I do think ABC needs to make some scheduling changes next season. Still, the talk of OUAT’s demise is almost laughable when the whole network is in a demise. They just got spoiled with really good, out of the normal, ratings in the first season.

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