TV Ratings Sunday: 'Once Upon a Time' Hits Low, 'Revenge' Flat + 'Family Guy' Rises

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March 25th, 2013


Adults 18-49: Rating/Share 2.4/6 1.7/4 1.6/4 1.3/4 0.9/2
Adults 18-34: Rating/Share 1.7/5 1.9/6 1.1/3 0.8/2 0.7/2
Total Viewers (million) 10.137 3.586 6.196 5.614 2.524

 Note:  CBS prime delayed by 46 min in the Eastern/Central time zones due to NCAA Tournament runover.  Ratings are tentative and subject to change

Due to the nature of live  programming the ratings for CBS (NCAA Tournament Overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS was  number one among adults 18-49 and  with with total viewers.

Due to overruns,  CBS ratings are scrambled and essentially worthless until we get the finals tomorrow.

On FOX, Bob’s Burgers was even with last week's 1.7 adults 18-49 rating. Family Guy earned a 2.6, up two tenths from last week’s 2.4. American Dad earned a 2.3, up four tenths from its last original's 1.9 adults 18-49 rating.

On ABC, Once Upon a Time earned a series low 2.1, down two tenths from last week's 2.3 adults 18-49 rating. Your predictions were far too optimistic. Revenge was even with last week's 1.8. Red Widow earned a 1.2, up two tenths from last week's 1.0, its best ratings since its premiere.

On NBC, Dateline earned a season low 1.1, down two tenths from last week's 1.3 adults 18-49 rating.  Celebrity Apprentice garnered a season low 1.5 down three tenths from last week's 1.8 adults 18-49 rating.


Broadcast primetime ratings for Sunday, March 24, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS NCAA Basketball Overrun/60 Minutes 3.4 10 11.69
ABC America's Funniest Home Videos 1.3 4 6.85
NBC Dateline NBC (7-9PM) 1.1 3 6.10
FOX Bob's Burgers -R 0.9 3 2.16
7:30PM FOX The Cleveland Show -R 0.9 3 2.30
8:00 PM CBS 60 Minutes/ The Amazing Race 2.4 6 10.32
ABC Once Upon a Time 2.1 6 7.30
FOX The Simpsons -R 1.6 4 3.72
8:30 PM FOX Bob's Burgers 1.7 4 3.75
9:00PM FOX Family Guy 2.6 6 5.14
CBS The Amazing Race/ The Good Wife 2.0 5 9.37
ABC Revenge 1.8 4 6.13
NBC Celebrity Apprentice (9-11PM) 1.5 4 5.13
9:30PM FOX American Dad 2.3 5 4.46
10:00 PM CBS The Good Wife/The Mentalist 1.6 4 9.18
ABC Red Widow 1.2 3 4.50

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • RockBoy602

    2.1!!! Really! It’s OUAT???

  • John A

    I dont watch OUAT but why all the hate for it lately? 2.1 isnt that bad while everyone is delighted with Revenge at 1.8?

  • Michael

    Bill, Robert, or Amanda:

    Are you guys planning on creating a prediction ratings page for The Voice (season 4)TONIGHT?

  • frodo

    @ Michael

    Revenge hit a 2.0 just two episodes ago on March 10th, episode 15.

  • Fake Me Out

    I thought OUAT & Revenge may go up last night since there was slim pickin’s to watch but they remained weak against reduced competition … not a good sign.

    This may be a case where the automatic 4th season comes if a 3rd season is filmed may end up costing OUAT and/or Revenge. ABC has got to be looking at the ratings collapses and trying to read the tea leaves of the future … if the ratings continue to tank over the 3rd seasons and they’re virtually locked into the 4th … they may just decide the shows can’t recover and cut their loses by ending them this season.


  • CBSviewer

    Once Upon a Time and Revenge are safe now. Revenge shows its stability and Once is dropping but it is still good for ABC’s sunday.
    The Good Wife iwill be Renewed thanks to syndication and The Mentalist will get a shortened final season to wrap things up.

  • Tommy M.

    Once Upon a Time and Revenge are both suffering in the quality department. It’s apparent that the show creators had a great idea for the first season, and no clue as to how they could stretch the stories out over multiple seasons. It’s not even remotely likely that either gets canceled this season but they both deserve the ratings declines.

  • Anthony Parello (AP076)

    I seldom comment on the quality of a TV show here. Hell I don’t even watch network TV. OUAT used to be appointment TV for me and episodes now sit on the DVR for weeks.

    I suspect there is a much better reason than NBC Fan’s choice of “Heavy competition from cable”, which doesn’t make since the cable heavy hitters start at 9pm and also 1/4+ of the country watches OUAT at 7pm not even 8pm. The reason may be that the novelty has just plain worn off.

  • Pyxee


    I am probably playing some Fan excuse bingo here, but I think a bit of the opposite. Being in repeats for the next 3 or so weeks makes me wonder if this show is worth coming back to at all.
    It’s been the case all season. We get a couple of episodes, usually a couple filler eps, and one that drives the plot forward, then it’s gone again.
    With so many breaks book-ended with weak filler episodes littered with characters no one knows or is invested in, it’s no wonder this show has nose dived.
    Here is where I daub my bingo card. Maybe if the show ran with less breaks people would be more forgiving of the weak episodes. Guess we will never know, and the best fans can hope for is that the problems get addressed and season 3 mounts a comeback.

  • danny94

    Shame about ONCE, Below 7 million viewers now, :( .. Not Bad For Revenge if it stays at this level it’s a safe bet for next season

  • Skylar James

    Time to move OUAT and Revenge to Tuesdays

  • Ann

    Once is heading to a four week hiatus again for new episodes. That’s not good. Not that I blame that entirely on the ratings being down so much, especially from last year. But it doesn’t help.

    They need to do some thinking about how to improve Once. It’s a great show, and I’m sure it’s safe for renewal, but of course any ratings drops will worry TPTB.

  • Anthony Parello (AP076)

    @CBS Viewer
    “The Mentalist will get a shortened final season to wrap things up.”

    How did that work out for the fans of CSI:Miami which was a much more popular, longer running, and massively more of a money maker for CBS?

    Has CBS even done the shortened final season thing? I guess by proxy on the CW, but not on CBS proper to my knowledge.

  • r0ckmypants

    I actually prefer Once Upon a Time this season; there’s actually a throughline, whereas last season was a bunch of random standalone episodes introducing random characters. I do think the writing is a little sloppy (they just abandoned the Enchanted Forest storyline with Aurora and Mulan with no mention of them for several episodes), but I appreciate that they’re actually trying to tell a prolonged story. Clearly, I’m one of the few.

    After a few wonderful episodes, Revenge fell back into old habits and re-introduced every plot point that viewers dislike, as well as a tried-and-true, out-of-left-field soap opera cliche at episode’s end. I expect it to drop a bit again next week.

    The Apprentice is boring this year. Not only are the “all stars” not all that interesting, but there isn’t even any drama because everyone refuses to bring Omarosa to the board room. It deserves that decline.

  • Billy

    The networks have all but lost Sunday nights to cable. If these numbers continue to decline Sunday night might become the new Friday night ratings for the broadcast networks.

  • Billy

    CBS has really mistreated The Mentalist. That show was hit its first two seasons. The move to Sunday has destroyed that show.

  • Lisa

    I thought Once Upon a Time was great on March 24, 2013. Keep the stories coming! I love the show!

  • frodo

    @John A

    I think its because Once Upon a Time keeps on falling and at least Revenge is somewhat steady.

    At the same time Once is a more expensive and high profile show and was one of the top rated shows of ABC. Earlier this season it was sometimes even beating Grey’s Anatomy as ABC’s top drama.

    Revenge faces tougher competition as it faces of against The Walking Dead, Downton Abby, Dexter, The Bible, The Good Wife, Shameless, Boardwalk Empire, etc.(that is a two hour show so it airs opposite both Revenge and Once).
    Once faces a lot of competition as well but nowhere near the level of the Walking Dead or Downton Abby.

    I think most people expected Once to be one of the big ABC hits for seasons to come while Revenge was always the underdog. Nobody expected it to do as well as it did last season and the first half of this season.

  • Freddy Arrow

    @Anthony Parello (AP076)

    “Has CBS even done the shortened final season thing? I guess by proxy on the CW, but not on CBS proper to my knowledge.”

    They did it with Medium, but if I remember right, that was not the plan heading into the fall of that season. Despite the number of times people predict/want 13 episode final seasons, they aren’t all that common in general, especially on CBS.

  • A

    Haha i cant believe its happening – Revenge is almost the higher rated show.

    Theres so little difference between their viewers wow.

    Im glad for Revenge as it bouncing back to its original roots. So happy!

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