TV Ratings Sunday: 'Once Upon a Time' Hits Low, 'Revenge' Flat + 'Family Guy' Rises

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March 25th, 2013


Adults 18-49: Rating/Share 2.4/6 1.7/4 1.6/4 1.3/4 0.9/2
Adults 18-34: Rating/Share 1.7/5 1.9/6 1.1/3 0.8/2 0.7/2
Total Viewers (million) 10.137 3.586 6.196 5.614 2.524

 Note:  CBS prime delayed by 46 min in the Eastern/Central time zones due to NCAA Tournament runover.  Ratings are tentative and subject to change

Due to the nature of live  programming the ratings for CBS (NCAA Tournament Overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS was  number one among adults 18-49 and  with with total viewers.

Due to overruns,  CBS ratings are scrambled and essentially worthless until we get the finals tomorrow.

On FOX, Bob’s Burgers was even with last week's 1.7 adults 18-49 rating. Family Guy earned a 2.6, up two tenths from last week’s 2.4. American Dad earned a 2.3, up four tenths from its last original's 1.9 adults 18-49 rating.

On ABC, Once Upon a Time earned a series low 2.1, down two tenths from last week's 2.3 adults 18-49 rating. Your predictions were far too optimistic. Revenge was even with last week's 1.8. Red Widow earned a 1.2, up two tenths from last week's 1.0, its best ratings since its premiere.

On NBC, Dateline earned a season low 1.1, down two tenths from last week's 1.3 adults 18-49 rating.  Celebrity Apprentice garnered a season low 1.5 down three tenths from last week's 1.8 adults 18-49 rating.


Broadcast primetime ratings for Sunday, March 24, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS NCAA Basketball Overrun/60 Minutes 3.4 10 11.69
ABC America's Funniest Home Videos 1.3 4 6.85
NBC Dateline NBC (7-9PM) 1.1 3 6.10
FOX Bob's Burgers -R 0.9 3 2.16
7:30PM FOX The Cleveland Show -R 0.9 3 2.30
8:00 PM CBS 60 Minutes/ The Amazing Race 2.4 6 10.32
ABC Once Upon a Time 2.1 6 7.30
FOX The Simpsons -R 1.6 4 3.72
8:30 PM FOX Bob's Burgers 1.7 4 3.75
9:00PM FOX Family Guy 2.6 6 5.14
CBS The Amazing Race/ The Good Wife 2.0 5 9.37
ABC Revenge 1.8 4 6.13
NBC Celebrity Apprentice (9-11PM) 1.5 4 5.13
9:30PM FOX American Dad 2.3 5 4.46
10:00 PM CBS The Good Wife/The Mentalist 1.6 4 9.18
ABC Red Widow 1.2 3 4.50

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • NotAnymore

    @Carl of course people stopped caring about Emma. The character is poorly written and Jennifer Morrison’s horrible portrayal doesn’t help either

  • Anthony Parello (AP076)

    On the other hand, sometimes I think OUAT is a show that just might work better using the cable model of 13 episode seasons. It seems to do worse than other shows at handling filler episodes than other shows, from a qualitative standpoint.

    I do realize that would ruin the sprinting towards syndication thing, while ratings are sustainable, so it would not happen.

  • a p garcia

    Thats what ABC gets for putting so many specials and TV events so close together and on Sunday or a repeat, usually they prempt OUAT or Revenge. They do it so often, it is hard to watch a new episode, especially if it is a seralized show. The only ABC Sunday show I wouldn’t mind prempted is RW.

  • Skylar James

    @brandon: unfortunately DVR means jack, if viewers aren’t tuning in live for a show, it’ll get canned

  • Melissa

    Once Upon a Time plunged below 7 million for the first time ever.

  • Tommy M.

    For those complaining about ABC’s scheduling keep in mind that ABC has always scheduled this way. Desperate Housewives ran for 8 seasons on Sundays with this kind of scheduling. Brother’s & Sisters ran for 5 seasons. Yes their ratings were hitting a sad note at the end of their runs, but that could have more to do with them not being as engaging towards the end of their runs.

  • nerv

    Revenge will definitely suffer next week since it will go against two shows deemed as ‘appointment television': The Walking Dead season finale and Game of Thrones season premiere.

  • frodo

    Once and Revenge will be back for season 3, there is not even a doubt in my mind at this point.

    By the way does anybody have the half hour numbers yet?

    By the way Next week will be an impossible week for Revenge as it faces the Walking Dead finale, Game of Thrones premiere, The Bible finale, among various other shows that are ending on the 31st of March.

  • iMember

    I’m just glad Revenge is keeping steady even though Once fell Next week will be tough though, so I hope REvenge can hold itself up, and there’s no new Once either.

    But the show itself has been wonderful to watch! These past five or so episodes have been hitting all the right notes. Last night’s episode felt very much like a classis Season 1 episode and it was oh so good! That ending cliffhanger will surely give Emily to play with and use against Victoria next week.

  • rob60990

    I don’t think OUAT total viewers are right. Other sites have 7.3 million.

  • Joel

    Maybe NBC will finally dump that idiot Trumps show.

  • danny94

    I am enjoying season 2 of Ouat more than season 1, Season 1 was full of standalone episodes and it was so repetitive and cheesy with every episode being about True Love, Season 2 is more interesting in my opinion

  • Aquaroyale

    The Mentalist will get a season 6 and a season 7, mark my words.

  • GG

    I’m glad for revenge. Season 3 is a sure thing at this point. And season 4 has to happen for syndication deals. Goes for both shows.

  • LM

    Are the OUAT viewer numbers correct?

  • Rachel

    OUAT is terrible.

  • NotAnymore

    Btw half hours?

  • Ram510

    Sad that Once Upon a Time is down cause its actually really good. However it seems that the show used to have more to do with the fairy tail concept. But I’m still happy with it

    Happy for American Dad! Last night was the first well done episode they’ve had in probably about a year. Good job

  • ZmaX

    @Tommy M.

    Well, for Revenge, Season 1 was just the starting off point and the creator Mike Kelly already knows how many season’s he wants the show to last.(but he’s keeping that a secret)

    Kelly said in an interview last year actually
    “We’re trying to make sure the show lives in a bunch of different places — in flashback, soapy drama, the individual take-downs — that we feel like we’ve got a lot of fertile ground that will sustain the show into the future, interminably so.”

    “We have so many places to go we can extend [the story] or pull it back, depending on the public’s interest in the stories we’re telling,”

    which is what happened this year. He delved into the Initiative storyline and people didn’t really like it, so he’s wrapping that up now and going back to the show’s roots of Emily vs Victoria.

    It makes me really happy to know that he’s got this all planned out and is willing to cater to the fans and make them happy.

  • Melissa

    Half-hours per Marc Berman (excluding scrambled CBS)

    America’s Funniest Home Videos – 1.2/1.5
    Dateline – 0.9/1.1/1.2/1.3

    Once Upon a Time – 2.1/2.2

    Revenge – 1.9/1.8
    Celebrity Apprentice – 1.5/1.5/1.6/1.6

    Red Widow – 1.3/1.1

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